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All Journal Jurnal EMT KITA MBIA Value: Jurnal Manajemen dan Akuntansi Economics and Digital Business Review Journal of Innovation in Community Empowerment (JICE) Dinamika Journal of International Conference Proceedings Jurnal Manajemen dan Dinamika Bisnis Innovative: Journal Of Social Science Research Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Amron Amron
Fakultas Ekonomi Dan Bisnis, Universitas Dian Nuswantoro, Semarang
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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APAKAH FOOD INFLUENCER MEMPENGARUHI MINAT CALON KONSUMEN UNTUK MENGUNJUNGI TEMPAT KULINER? Aqib Abdulmalik; Amron Amron
Value : Jurnal Manajemen dan Akuntansi Vol. 18 No. 1 (2023): Januari - April 2023
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v18i1.3821

Abstract

Every marketer needs media to carry out campaigns about their products or services, one of which is a culinary business. The development of social media has led to content creators with content namely reviewing food or culinary places and known as food influencers, which are currently used by marketers or business owners to promote their culinary places with the aim that their culinary places are increasingly known and visited. This study aims to examine the effect of source credibility, content quality, and electronic word of mouth (e-WOM) on the image perceived by visitors and the effect of perceived image on visitors' interest in visiting culinary places. Purposive sampling approach was used in sampling. The self-administered method was used in the data collection process and using Google Form media in distributing online questionnaires, which in turn obtained a sample of 150 Instagram users who had seen food influencer content in the city of Semarang. The analysis used in this research is Structural Equation Modeling (SEM). The results of this study indicate that source credibility, content quality, and electronic word of mouth have a positive but not significant effect on perceived image and perceived image has a significant positive effect on visiting intentions. Keywords: Credibility, quality, e-WOM, image, intention
Pengaruh Kualitas Produk, Iklan dan Citra Merek terhadap Keputusan Pembelian Produk Tolak Angin Sidomuncul di Kota Semarang Ivanka Prisca Lorinda; Amron Amron
MBIA Vol 22 No 1 (2023): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v22i1.2238

Abstract

The purpose of this study is to examine the impact of product quality, advertising and brand image on product purchase decisions in Tolak Angin Sidomuncul, Semarang. An example of this survey is the Tolak Angin consumer, with a total of 100 respondents using non-probabilistic methods. The information gathering procedure adopts a questionnaire survey method. In this study, we adopt the method of multiple regression analysis and use SPSS as the analysis tool. The survey results show that: 1) Product quality influences purchasing decisions for Tlak Angin in Semarang City. 2) Advertising influences purchasing decisions for Tolak Angin in Semarang City. 3) Brand image influences purchase decision of Tolak Angin in Semarang City. 4) Product quality, promotion and brand image all influence the purchase decision of Tolak Angin in Semarang City at the same time. Keywords: Product Quality, Advertising, Brand Image, Purchase Decisions Abstrak Penelitian ini bertujuan guna menguji pengaruh kualitas produk, Iklan, serta Citra Merk terhadap keputusan pembelian produk Tolak Angin Sidomuncul yang terletak di Kota Semarang. Ilustrasi dalam riset ini ialah konsumen Tolak Angin yang berjumlah 100 responden dengan metode Non Probability. Tata cara pengumpulan informasi memakai tata cara Kuesioner Penelitian ini memakai metode Analisis Regresi Linier Berganda dengan mengunakan SPSS selaku perlengkapan analisis. Hasil penelitian menampilkan: 1) Ada pengaruh kualitas produk pada keputusan pembelian Tolak Angin di Kota Semarang. 2) Ada pengaruh Iklan pada keputusan pembelian Tolak Angin di Kota Semarang. 3) Ada pengaruh Citra Merk pada keputusan pembelian Tolak Angin di Kota Semarang. 4) Ada pengaruh kualitas produk, Iklan, serta Citra Merk secara simultan terhadap keputusan pembelian Tolak Angin di Kota Semarang. Kata kunci: Kualitas Produk, Iklan , Citra Merek, Keputusan Pembelian
Analisis Sumber Daya Manusia Guna Meningkatkan Kinerja Karyawan dengan Menggunakan Metode SWOT dan QSPM di Kospin Mitra Abadi Nova Indri Ayu; Amron Amron
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i6.6330

Abstract

Kospin Mitra Abadi merupakan sebuah lembaga keuangan yang bernaung dibawah kementrian koperasi dan UMKM yang memberikan pelayanan kepada masyarakat di wilayah Kendal dan sekitarnya, layanan yang diberikan koperasi simpan pinjam ini berupa pinjaman dan simpanan. Dilakukannya penelitian ini bertujuan untuk menentukan pengaruh internal dan eksternal yang mempengaruhi kinerja karyawan di Kospin Mitra Artha Modern dengan metode deskriptif kualitatif, salah satu pengaruh dari faktor internalnya adalah kurangnya persaingan kompetisi, sedangkan faktor eksternalnya adalah banyak pesaing bisnis pada bidang yang sama di daerah sekitar, kemudian menetapkan strategi yang sesuai untuk meningkatkan kinerja dengan menggunakan metode analisis SWOT dan QSPM. Matriks IFE memperoleh hasil 3,02 sedangkan matriks EFE memperoleh 2,66. Dan matriks QSPM menghasilkan strategi utama yang harus dilakukan adalah meningkatkan produktivitas dan keunggulan bersaing. Kata Kunci : Sumber Daya Manusia, Kinerja, Analisis SWOT, QSPM
Dampak Social Media Marketing, Influencer Marketing, dan Live Streaming Shopping Terhadap Keputusan Pembelian Cetaphil pada Tiktok Shop Nazwa Ayu Khairani; Amron Amron; Artha Febriana; Hertiana Ikasari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10991

Abstract

The research aims to examine how Social Media Marketing, Influencer Marketing, and Live Streaming Shoppings on consumers’ purchasings decision regarding Cetaphil product on TikTok Shop platform. The sampling technique employed was purposive sampling, targeting respondents who actively use TikTok, have been exposed to promotional content for Cetaphil products, and have prior experience purchasing through TikTok Shop. This data collected using questionnaires, also the analysis is conducted with SmartPLS 4.0 utilizing Partials Least Squares Structural Equations Modeling (PLS-SEM) method. The result indicate the Social Media Marketing, Influencer Marketing, and Live Streaming Shopping exert a positive and significant effect on purchasing decisions. These finding suggest thats marketing efforts delivered through creative social media content, the involvement of highly credible influencers, and real-time interaction facilitated by live streaming effectively encourage consumers to purchase Cetaphil products on TikTok Shop. Consequently, the integration of social media marketing, influencer marketing, and live streaming strategies is considered increasingly effective in enhancing consumer purchasing decision for Cetaphil products onTikTok Shop platform.
Peran Kesadaran Merek, Citra Merek, dan Keaslian Merek Terhadap Keputusan Pembelian Produk Kosmetik Halal BB Cream pada Konsumen Wardah di Kota Semarang Berbasis Kuisioner Online Adelia Nirmala Cahya; Amron Amron; Vincent Didiek Wiet Aryanto; Ariati Anomsari
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 6 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i6.11357

Abstract

This research evaluated the impact of brand awareness, image, and authenticity on Wardah BB Cream purchasing decisions among 150 consumers. Using a quantitative approach and PLS-SEM analysis, the study results showed that all three factors made a significant positive contribution. Among the three, brand authenticity was found to be the most dominant factor driving consumers to make a purchase. These findings indicate that strengthening authenticity values ​​and consistent brand image play a crucial role in driving purchasing decisions for halal cosmetic products.
Determinasi Keputusan Pembelian Melalui Brand Image Analisis: Product Quality dan Lifestyle Pada Konsumen Sepatu Merk Adidas di Foot Locker DP Mall Kota Semarang Sulistiani Sulistiani; Amron Amron; Roymon Panjaitan; Pradana Jati Kusuma
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 6 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i6.11409

Abstract

Companies are required to continue to innovate in creating new products that have high competitiveness, one of which is shoes. The purpose of this study is to determine how product quality and lifestyle influence purchasing decisions through brand image in Adidas Shoe consumers at Foot Locker Dp Mall, Semarang City. Data were collected using a questionnaire (Google Form) with 140 respondents. This study uses Smart-PLS analysis. The results of this study indicate that product quality and lifestyle have a positive and significant effect on brand image. Product quality and lifestyle have a positive and significant effect on purchasing decisions. Then, brand image has a significant effect as a mediator between product quality and lifestyle on purchasing decisions. Management needs to optimize the synergy between product quality excellence and brand image strengthening that is relevant to the dynamics of today's consumer lifestyles..
SEMARTOUR : IMPLEMENTING SMART TOURISM FOR THE FUTURE OF SEMARANG CITY TRAVEL Tiya Dwi Rachmanti; Amron Amron; Febrianur Ibnu Fitroh Sukono Putra
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 5 No. 1 (2026): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research aims to explore the benefits, challenges, and barriers associated with the adoption of smart tourism technologies in the local tourism industry. A qualitative approach was used, with purposive sampling selecting 22 key stakeholders, including destination managers, accommodation providers, technology developers, and government officials. Data were collected through in-depth interviews, participatory observation, and social media analysis. Thematic analysis was employed to interpret the findings, which revealed that “SEMARTOUR” Smart Tourism, such as location-based applications and IoT in accommodations, have significantly improved resource management and visitor satisfaction. However, challenges such as high implementation costs, limited digital infrastructure, and data security concerns remain as significant barriers. The study contributes to the growing body of knowledge on smart tourism by providing practical insights for both the tourism sector and policymakers, offering recommendations for enhancing the adoption of “SEMARTOUR” Smart Tourism in other cities.
OPTIMALISASI KINERJA PEMASARAN MELALUI ORIENTASI KEWIRAUSAHAAN, ORIENTASI PASAR DAN INOVASI PRODUK PADA UMKM SEKTOR DAGANG DI KOTA SEMARANG Hafizh Rifat Anandasutisna; Roymon Panjaitan; Amron; Mahmud
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.1215

Abstract

This study is motivated by the phenomenon of unstable marketing performance of MSME units in Indonesia and the inequality of MSME units in Semarang City, which reflects the urgency of strengthening marketing strategies. The study aims to analyze the influence of entrepreneurial orientation, market orientation, and product innovation on the marketing performance of trading-sector MSMEs. An explanatory quantitative approach was employed involving 130 MSME actors selected through purposive sampling. Data were analyzed using the PLS-SEM method with SmartPLS 4. The results indicate that entrepreneurial orientation and market orientation have a positive and significant effect on marketing performance, while product innovation has a positive but insignificant effect. These findings confirm that marketing performance is more influenced by the ability of business actors to be proactive, adaptive, and responsive to market needs rather than relying solely on product innovation. This study strengthens the Resource-Advantage Theory and provides practical guidance for the MSME sector and stakeholders in designing policies and marketing strategies oriented toward enhancing competitiveness and business sustainability
Pengaruh Content Marketing, Influencer Marketing, dan Brand Image terhadap Keputusan Pembelian Parfum Scarlett pada Generasi Z di Kota Semarang Imayllina Auliya Putri; Amron Amron; Artha Febriana; Elia Resha Fatmawati
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.6839

Abstract

The development of social media encourages companies to untilize digital marketing strategies to influence consumer behavior, especially Generation Z who actively access product information online. This study aims to analyze the influencer of content marketing, influencer marketing and brand image on purchasing decisions for Scarlett parfume among Generation Z in Semarang City. This study uses a quantitative approach with data collection techniques through distributing questionnaires to 119 respondents selected using a purposivesampling method. The research data were analyzed using multiple linear regression supported by validity tests, reability tests, clasicial assumption tests, t- tests, F tests, and coefficients of determination. The result show that content marketing, Infleunce marketing, and Brand image have a positive and significant effect on purchasing decisions for Scarlett parfume. In addition, brand image is the most dominant variablein influence consumer purchasing decisions. Thecoefficient of determination (R²) value of 0.364 indicates that 36.4% of the variation in purchasing decisions can be explained by these three variables, while the remaining 63.6% is influenced by other factors outside theresearch model. These findings indicate that an effective digital marketing strategy through engaging content, credible influencer endorsment and a strong brand image can increase consumer interest and purchasing decisions towards Scarlett parfume product.
Exploring The Pseudo-Transformational Leadership Style That Causes The Decline of Companies in Indonesia Prayitno Prayitno; Amron Amron; Sih Darmi Astuti
Journal of International Conference Proceedings Vol 8, No 2 (2025): 2025 ICPM Thailand Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i2.4616

Abstract

Companies in Indonesia experience high pressure from the government and society who at all times use strict control over organizers. The government uses control tools in the form of supervision with its regulations, while the public uses social media to monitor the behavior of company administrators, both state-owned and private-owned enterprises in Indonesia. This research focuses on the pseudo-transformational leadership style, which they (organizers) claim to be transformational, the difference in claims between the organizers and the government and society is proven by the final results received by the organizers as a result of their actions towards individuals and companies. Research approach/design and methods: An exploratory sequential method research design was used in this research. Qualitative research, data from BUMN annual reports and unstructured interviews with 6 human resource (HR) managers selected purposively. Main findings: This study reveals that the setbacks experienced by state-owned and private enterprises are caused by unethical behavior of leaders, despotic leaders, leaders who are explorative towards employees, greedy nature, acting on personal goals and high moral abandonment
Co-Authors Adelia Nirmala Cahya Aqib Abdulmalik Ariati Anomsari Artha Febriana Artha Febriana Della Isti Aulia Dwi Eko Waluyo Elia Resha Fatmawati Emira Imania Utami Febrianur Ibnu Fitroh Sukono Putra Hafizh Rifat Anandasutisna Hertiana Ikasari Imayllina Auliya Putri Ivanka Prisca Lorinda Mahmud Mahmud Nazwa Ayu Khairani Nova Indri Ayu Pradana Jati Kusuma Prayitno Prayitno Roymon Panjaitan Sih Darmi Astuti Sulistiani Sulistiani Tiya Dwi Rachmanti Vincent Didiek Wiet Aryanto