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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen
Imas Permatasari
Politeknik Negeri Sriwijaya
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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The Effect of Store Atmosphere towards Student Purchase Decision Ilham Prawidi Sakti; Imas Permatasari; Andriansyah Bari
JEMBATAN Vol 20, No 1 (2023)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v20i1.19467

Abstract

This study aims to determine the relationship between store atmosphere (cleanliness, scent, temperature, lighting, and layout) with purchasing decisions in the learning lab of the Politeknik Negeri Sriwijaya Department of Business Administration. The type of this research is descriptive and quantitative. This research uses a sample of 126 respondents through questionnaires. The sample of this study consisted of all customers who made transactions in the learning lab of the Department of Business Administration, Politeknik Negeri Sriwijaya Palembang. This study uses multiple linear regression analysis using SPSS software. The results of this study indicate that the variables of cleanliness, scent, temperature, and layout have a significant influence on purchasing decisions. While the lighting variable has a less significant effect on purchasing decisions. The results of this study can be concluded that store atmosphere has a significant effect on purchase decision at Business Teaching Factory di Politeknik Negeri Sriwijaya, with scent has the strongest effect while lighting has the least effect.
Pelatihan Pengolahan Jamur Tiram dalam Rangka Memberikan Nilai Tambah Hasil Budidaya di Kampung Sayur Cempako Frianka Anindea; Fitriani Fitriani; Anggia Jesica Dati; Khalia Silvia Maisyarani; Dendi Irawan; Welan Mauli Angguna; Claudya Nurcahaya; Septini Kumalaputri; Imas Permatasari
Jurnal Pengabdian Masyarakat - PIMAS Vol 2 No 2 (2023): Mei
Publisher : LPPM Universitas Harapan Bangsa Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/pimas.v2i2.1035

Abstract

Kampung Sayur Cempako didirikan berawal dari kepedulian Bapak Rudi Harsam terhadap lingkungan. Dengan memanfaatkan lahan kosong tempat pembuangan sampah, Bapak Rudi Harsam memulai bercocok tanam dengan menggunakan metode hidroponik. Upaya tersebut kemudian mendapatkan apresiasi dari warga sekitar di Gang Berdikari yang turut serta menanam sayur dengan metode serupa. Jamur tiram merupakan salah satu hasil budidaya dari warga di Kampung Sayur Cempako. Untuk memberikan nilai tambah dari hasil budidaya jamur tiram tersebut, diperlukan pelatihan pengolahan jamur tiram. Produk olahan yang dihasilkan berupa jamur crispy yang dapat dijadikan alternatif cemilan lezat dan bergizi untuk masyarakat. Pelatihan pengolahan jamur tiram ini melibatkan Ibu-Ibu warga Kampung Sayur Cempako. Selain diberikan materi mengenai cara mengelola jamur tiram menjadi cemilan, mereka juga diberikan materi cara mengemas produk dengan baik agar tidak cepat rusak dan lebih menarik saat dipasarkan.
Pelatihan Pengolahan Jamur Tiram dalam Rangka Memberikan Nilai Tambah Hasil Budidaya di Kampung Sayur Cempako Frianka Anindea; Fitriani Fitriani; Anggia Jesica Dati; Khalia Silvia Maisyarani; Dendi Irawan; Welan Mauli Angguna; Claudya Nurcahaya; Septini Kumalaputri; Imas Permatasari
Jurnal Pengabdian Masyarakat - PIMAS Vol. 2 No. 2 (2023): Mei
Publisher : LPPM Universitas Harapan Bangsa Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/pimas.v2i2.1035

Abstract

Kampung Sayur Cempako didirikan berawal dari kepedulian Bapak Rudi Harsam terhadap lingkungan. Dengan memanfaatkan lahan kosong tempat pembuangan sampah, Bapak Rudi Harsam memulai bercocok tanam dengan menggunakan metode hidroponik. Upaya tersebut kemudian mendapatkan apresiasi dari warga sekitar di Gang Berdikari yang turut serta menanam sayur dengan metode serupa. Jamur tiram merupakan salah satu hasil budidaya dari warga di Kampung Sayur Cempako. Untuk memberikan nilai tambah dari hasil budidaya jamur tiram tersebut, diperlukan pelatihan pengolahan jamur tiram. Produk olahan yang dihasilkan berupa jamur crispy yang dapat dijadikan alternatif cemilan lezat dan bergizi untuk masyarakat. Pelatihan pengolahan jamur tiram ini melibatkan Ibu-Ibu warga Kampung Sayur Cempako. Selain diberikan materi mengenai cara mengelola jamur tiram menjadi cemilan, mereka juga diberikan materi cara mengemas produk dengan baik agar tidak cepat rusak dan lebih menarik saat dipasarkan.
Peranan Ulasan Secara Daring dan Rating terhadap Keputusan Pembelian Paket Wisata Yulia Putri Herdinda; Andriansyah Bari; Astika Ulfah Izzati; Imas Permatasari; Alexandra Manoren; Davina Ramadhani Akbar
Jurnal Ilmu Manajemen Vol. 15 No. 2 (2026): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v15i2.992

Abstract

This study aims to determine the influence of online customer reviews and ratings on the Google Review platform on purchasing decisions for tour packages at CV Help Group, Palembang. The research is motivated by the increasing reliance on digital platforms in shaping consumer purchasing behavior, particularly in the tourism industry. The research method used is a quantitative approach with multiple linear regression analysis techniques. Data were collected through questionnaires distributed to 87 respondents who had used CV Help Group’s services. The results show that both online customer reviews and ratings have a positive and significant effect on purchasing decisions, both partially and simultaneously. These findings confirm that online reviews and ratings are critical elements in shaping consumer perceptions and trust toward a product or service. Therefore, managing customer reviews and ratings strategically can serve as an effective marketing tool to enhance the company's competitiveness.
Consumer Perception of Artificial Intelligence-Based Advertising and Its Impact on Purchase Intention: Evidence from an Academic Environment IMAS PERMATASARI; ANDRIANSYAH BARI; VIVIN WULANDARI
Jurnal Ilmu Manajemen Vol. 16 No. 1 (2026): Jurnal Ilmu Manajemen (On Progress)
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v16i1.2046

Abstract

Artificial Intelligence (AI) is rapidly changing the way businesses create and deliver digital advertisements. While AI makes advertising more personalized and visually engaging, consumers do not always respond to AI-generated content in the same way. This study examines how four dimensions of consumer perception influence purchase intention toward AI-based advertising. Using a quantitative approach, data were collected from 120 members of the academic community at Politeknik Negeri Sriwijaya and analyzed using Smart-PLS. The results indicate that attractiveness, credibility, and trust significantly encourage purchase intention, with trust emerging as the strongest predictor. In contrast, authenticity does not significantly influence consumers' intention to purchase. These findings suggest that digitally literate consumers are becoming more pragmatic, placing greater value on useful, credible, and trustworthy advertising than on whether the content is created by humans or AI. The study extends current knowledge on AI-based advertising and offers practical insights for businesses seeking to develop AI-driven advertising strategies that build consumer trust and strengthen purchase intention.
Co-Authors Alexandra Manoren Andriansyah Bari Anggia Jesica Dati Astika Ulfah Izzati Claudya Nurcahaya Davina Ramadhani Akbar Dendi Irawan Fitriani Fitriani Frianka Anindea Ilham Prawidi Sakti Khalia Silvia Maisyarani Septini Kumalaputri Vivin Wulandari Welan Mauli Angguna Yulia Putri Herdinda