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Journal : Bahtera Inovasi

Faktor – Faktor yang Mempengaruhi Minat Belanja Mahasiswa pada Aplikasi Shopee Abdul Jalal; Mirza Ayunda Pratiwi
Bahtera Inovasi Vol 6 No 2 (2023): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v6i2.5582

Abstract

In this technological age, many people choose to buy and sell through online shopping applications. Students in the class of 2023 belong to generation Z, which is more interested in shopping through apps than previous generations. Shopee is one of the marketplaces that Gen Z finds appealing. As a result, the goal of this study is to determine what factors influence student shopping interest in the Shopee application. As a sample, students majoring in Management from the class of 2021 are used in this study. The data was analyzed using descriptive statistics and multiple regression. According to the findings of this study, the discount discount and ease of shopping variables had a significant impact on student shopping interest in the Shopee application. Then, the discount variable and the convenience of shopping simultaneously influence student shopping interest in the Shopee application.
Membangun Kesadaran Lingkungan Melalui Budaya Organisasi Hijau Di Sekolah Adiwiyata SDS Toan Hwa Tanjungpinang Jalal, Abdul; Ayunda Pratiwi, Mirza; Firdiyansyah, Indra; Paramita, Bunga; Wulandari, Kiki
Bahtera Inovasi Vol 9 No 1 (2025): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v9i1.7398

Abstract

The purpose of this research is to build environmental awareness through green organizational culture at sds toan hwa tanjungpinang school. The method used in this research is descriptive qualitative using data collection techniques through interviews, observation and documentation. Then the data analysis techniques used are data reduction, data presentation and conclusions. The results of this study indicate that SDS Toan Hwa Tanjungpinang has implemented a green organizational culture quite well The implementation of this green organizational culture is carried out through various programs and activities, such as: physically and mentally healthy includes the physical and mental health, of classroom students without using air conditioning to maintain air circulation, facilities that meet health standards including toilets and classrooms, routine sports activities every Wednesday morning, collaborating with health centers for health screening including dental examinations and immunizations, urging parents to provide healthy lunches for children without using disposable packaging such as sterofoam. This research is intended to find out that green organizational culture is an effective strategy to build environmental awareness in schools. The implementation of green organizational culture can increase students' awareness of the environment and encourage them to behave in an environmentally friendly manner