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All Journal Suar Betang Soeropati: Journal of Community Service Jurnal Abdi Panca Marga Society: Jurnal Pengabdian Masyarakat Indonesian Journal of Community Diversity and Engagement Indonesian Journal of Contemporary Multidisciplinary Research Innovative: Journal Of Social Science Research MAJAPAHIT POLICY Philosophiamundi : Journal of Global Humanistic Studies Pawitra Komunika: Jurnal Komunikasi dan Sosial Humaniora
Ningsih, Masnia
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PERSEPSI MASYARAKAT TERDAMPAK DI KAWASAN INDUSTRI NIKEL PADA FILM DOKUMENTER ‘BLOODY NICKEL: ILUSI TRANSISI ENERGI’ Estina, Hajar; Ningsih, Masnia; Zusyana Dewi, Ratnaningrum
PAWITRA KOMUNIKA : Jurnal Komunikasi dan Sosial Humaniora Vol 5 No 1 (2024): Vol. 5 No. 1 (2024): Volume 5 Nomor 1 Juni 2024
Publisher : Program Studi Ilmu Komunikasi Universitas Islam Majapahit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/pawitrakomunika.v5i1.3434

Abstract

Hilirisasi nikel merupakan program pemerintah untuk mempercepat transisi energi dari kendaraan berbahan bakar fosil ke kendaraan listrik. Artikel ini membahas bagaimana kebijakan pemerintah memiliki dampak bagi masyarakat yakni dampak negatif bagi masyarakat yang hidup di sekitar kawasan industri nikel. Artikel ini juga menganalisis persepsi masyarakat yang terkena dampak industri nikel di wilayah tertentu melalui film dokumenter Bloody Nickel: Ilusi Transisi Energi. Pendekatan yang digunakan didasarkan pada teori analisis wacana kritis Norman Fairclough untuk memahami bagaimana penggambaran industri nikel dalam film mempengaruhi persepsi dan pengalaman masyarakat di sekitar kawasan industri nikel. Menggunakan metode analisis isi sebagai teknik menganalisis isi sebuah film dengan fokus pada narasi visual dan pesan yang disampaikan kepada penonton. Analisis menunjukkan bahwa film tersebut tidak hanya menggambarkan dampak fisik industri nikel, namun juga mengeksplorasi dampak sosial, ekonomi, budaya dan lingkungan yang dihadapi masyarakat lokal. Implikasi dari temuan ini dapat menjadi dasar untuk memperbaiki kebijakan industri dan meningkatkan pemahaman masyarakat terhadap permasalahan lingkungan dan sosial yang terkait dengan aktivitas pertambangan, seperti industri nikel
KASUS PENCEMARAN NAMA BAIK LUHUT BINSAR PANJAITAN BERDASARKAN PERSPEKTIF SEMIOTIKA LAGU “ANGGURMAN” Fadli, Hasan; Zusyana Dewi, Ratnaningrum; Ningsih, Masnia
PAWITRA KOMUNIKA : Jurnal Komunikasi dan Sosial Humaniora Vol 5 No 2 (2024): Vol. 5 No. 2 (2024): Volume 5 Nomor 2 Desember 2024
Publisher : Program Studi Ilmu Komunikasi Universitas Islam Majapahit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/pawitrakomunika.v5i2.3453

Abstract

Freedom of speech is one of the most protected human rights. However, in the process it turned out that there were still violations of freedom of expression, especially during the New Order government. Many activists and artists were born who opposed the authoritarian attitude of the New Order through their works. After the fall of the New Order, the Reformation returned to Indonesia's right to freedom of speech. After several years, there have been threats regarding violations of the right to freedom of expression with the emergence of the "rubber" article in the 2008 ITE Law. One of the most recent cases regarding this article is the defamation of Luhut Binsar Panjaitan. Jason Ranti, an artist who is also an activist, is challenging this regulation through his work entitled "Anggurman". Therefore it is appropriate to do research on the defamation case of Luhut Binsar Panjaitan from the perspective of the semiotics of the song "Anggurman". The research method used in this journal is qualitative with analysis Michael Riffaterre's semiotic approach. The result of this research is that this song can really describe the case above because the storyline of this song is the same as this case of defamation.
PESAN KRISIS IKLIM DALAM TEKS MUSIKAL KARYA HINDIA (ANALISIS WACANA KRITIS DALAM SEGMEN WAWANCARA LIAR PART IV) Wangi, Gayatri Mawar; Ningsih, Masnia; Hayau Lailin, Moch. Ichdah Asyarin
PAWITRA KOMUNIKA : Jurnal Komunikasi dan Sosial Humaniora Vol 5 No 1 (2024): Vol. 5 No. 1 (2024): Volume 5 Nomor 1 Juni 2024
Publisher : Program Studi Ilmu Komunikasi Universitas Islam Majapahit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/pawitrakomunika.v5i1.3799

Abstract

Krisis iklim adalah kondisi di mana terjadi perubahan signifikan dalam pola iklim global, disebabkan oleh aktivitas manusia yang menghasilkan emisi gas rumah kaca. Fenomena ini menyebabkan berbagai dampak yang merusak lingkungan, ekonomi, dan sosial di seluruh dunia. Menjadi jelas bahwa krisis iklim bukan hanya ancaman di masa depan, tetapi juga merupakan kenyataan yang dihadapi dunia saat ini. Dengan meningkatnya suhu global dan intensitas fenomena cuaca ekstrem, tindakan kolektif yang terkoordinasi diperlukan untuk mengurangi emisi gas rumah kaca dan membangun ketahanan terhadap dampak perubahan iklim di seluruh dunia. Melihat krisis iklim yang semakin parah, lahirlah karya Hindia yang berjudul “Wawancara Liar Part IV”. Melalui penelitian ini penulis ingin mengetahui bagaimana Hindia mewacanakan krisis iklim yang sedang terjadi di Indonesia. Dalam penelitian ini peneliti menggunakan metode kualitatif deskriptif melalui analisis wacana kritis, yakni prosedur penelitian dengan cara mengumpulkan dan menganalisis data dengan menggunakan pendekatan yang lebih subyektif terhadap objek yang diteliti. Analisis wacana krits yang digunakan dalam penelitian ini adalah milik Norman Fairclough yang terdiri dari dimensi teks, praktik wacana dan praktik sosial. Hasil analisis menunjukkan bahwa lagu ini mewacanakan pentingnya waktu dan urgensi untuk mengambil tindakan terhadap krisis iklim, serta memikirkan dampak dari keterlambatan dalam merespons krisis iklim.
Empowerment of Women-Led MSMEs in Mojokerto through Artificial Intelligence Training to Improve Product Marketing Communication Skills Dewi, Ratnainingrum Zusyana; Ningsih, Masnia; Utama, Jenny Yudha
Society : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.613

Abstract

This community service initiative aims to empower women-managed Micro, Small, and Medium Enterprises (MSMEs) in Mojokerto, Indonesia, by improving their digital marketing communication skills through the practical application of Artificial Intelligence (AI) tools. Despite their crucial contribution to the economy, many women entrepreneurs face barriers in adopting digital technologies, which limits their market reach and business growth. Through a collaboration with the Mojokerto Cooperative Office and the Gerakan Majapahit Muda, supported by Microsoft and the Ministry of Digital Communications, the program trained 45 women entrepreneurs using a community-based participatory approach. A tailored three-day AI training module introduced tools such as ChatGPT, Canva, and WhatsApp Bots, followed by a two-month online mentorship. Results showed significant improvements in AI literacy, marketing content quality, customer engagement, and business performance. Notably, social media interactions and online product orders increased, with several entrepreneurs reporting up to 30% sales growth. The program also fostered peer learning and collective support among participants. While challenges such as limited internet access and resistance to technology were encountered, they were mitigated through inclusive teaching strategies. The project demonstrates the transformative potential of AI training in enabling inclusive, sustainable development for women entrepreneurs in semi-urban areas.
Deradikalisasi Yang Memanusiakan: Strategi Komunikasi Rumah Moderasi Mojokerto Dalam Reintegrasi Sosial Eks-Narapidana Terorisme Haqiqi, Tsabbith Ikhmaddi; Hayau Lailin, Moch. Ichdah Asyarin; Ningsih, Masnia
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20726

Abstract

Radikalisme dan terorisme masih menjadi ancaman serius bagi keamanan nasional Indonesia. Dalam merespons hal ini, Badan Nasional Penanggulangan Terorisme (BNPT) menjalankan program deradikalisasi sebagai upaya mengembalikan eks-narapidana terorisme (eks-napiter) ke jalur kehidupan yang moderat. Salah satu mitra komunitas lokal yang terlibat dalam program ini adalah Rumah Moderasi Mojokerto (RMM). Penelitian ini bertujuan untuk mendeskripsikan strategi komunikasi persuasif yang digunakan oleh RMM dalam menjalankan program deradikalisasi serta mengidentifikasi faktor pendukung dan penghambatnya. Pendekatan penelitian yang digunakan adalah kualitatif deskriptif, dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi terhadap tujuh informan yang terdiri dari eks-napiter, pengelola RMM, dan perwakilan BNPT. Hasil penelitian menunjukkan bahwa RMM menerapkan tiga pendekatan utama dalam strategi komunikasi persuasif, yaitu psikodinamika, sosiokultural, dan konstruksi makna. Pendekatan psikodinamika menyentuh aspek emosional dan trauma masa lalu eks-napiter melalui komunikasi empatik. Strategi sosiokultural melibatkan keluarga, komunitas, dan tokoh agama lokal dalam membentuk dukungan sosial. Sementara itu, konstruksi makna digunakan untuk membangun narasi baru yang bertentangan dengan ideologi kekerasan sebelumnya. Ketiga strategi ini saling melengkapi dalam mendorong transformasi ideologis eks-napiter dan mendukung proses reintegrasi sosial secara berkelanjutan.
MEMBANGUN KESADARAN MERK UMKM “MPU KERIS” MELALUI DIGITAL BRANDING Ramadhani, Rakhmad Saiful; Ningsih, Masnia; Syaifuddin, Ahmad
Abdi Panca Marga Vol 4 No 2 (2023): Jurnal Abdi Panca Marga Edisi November 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas Panca Marga Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/abdipancamarga.v4i2.1719

Abstract

"Mpu Keris " UMKM in the field of convection and craft production typical of Mojokerto. Until now, these UMKM have several obstacles in competing with similar products from outside Mojokerto, namely; has not yet brought up a characteristic with a strong character to raise typical Mojokerto souvenirs so that it has not gained full trust from the market, especially the people of Mojokerto themselves who have not been interested in buying local products. For this reason, the purpose of this proposed program is to build and strengthen Local products to be more accepted by the community, and it is necessary to develop a pithy promotional strategy so that people accept and are proud in buying local products. The activity program uses a community-based method" which is carried out after obtaining informationthrough in-depth observation and interviews with Partner members, from this information, a strategic plan is prepared in implementing the program. The results of further analysis and discussion about digital branding will be discussed below related to Corporate Identity / Corporate Image, event and experience, content strategy, social media marketing, and point of sale are expected to help Mpu Keris UMKM to achieve success. With a strong identity, unique shopping experience, creative content strategy, effective social media marketing, and diverse sales channels, they have built a brand that inspires and honors the cultural heritage of Majapahit and Mojokerto. In addition, it is important to continuously analyze and measure performance in every aspect of digital branding
Co-Authors A.H.Lailin, Moch. Ichdah Ahmad Syaifuddin Aisyul Jannah, Istishfa Astutik, Dewi Maharani Azizah, Nabila Rizki Dewi, Ratnainingrum Zusyana Dewi, Ratnaningrum Zusyana Dwi Magfiroh, Rizky Dyah, Atika Isnaining Estina, Hajar Haqiqi, Tsabbith Ikhmaddi Hasan Fadli, Hasan Hayau Lailin, Moch. Ichdah Asyarin Intan Nurindar Wardani Isnaini, Nurdiana Fitri Lailin, Moch. Ichdah Asyarin Hayau Lailiyah, Fatihatul M.I.A.H. Lailin Mas Muhammad Idris, Mas Muhammad Melliana, Windika Anugra Pangestika, Oktavia Prastyowati, Andriyani Putra, Ricky Suryan Ramadhani , Rakhmad Saiful Ramadhani, Rakhmad Saiful Tiyas Dervi Anggraini Utama, Jenny Yudha Wangi, Gayatri Mawar Yusvia, Dini Eka Zusyana Dewi, Ratnaningrum