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All Journal Journal of Economic, Bussines and Accounting (COSTING) GANEC SWARA Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JURNAL PENGABDIAN KEPADA MASYARAKAT CAHAYA MANDALIKA (ABDIMANDALIKA) Journal of Innovative and Creativity PENG: Jurnal Ekonomi dan Manajemen Global Leadership Organizational Research in Management Sasambo: Jurnal Abdimas (Journal of Community Service)
I KETUT KUSUMA WIJAYA
Universitas Pendidikan Mandalika
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Analysis of Human Resource Competencies In Facing The Industry 4.0 Era Samiun Samiun; I Ketut Kusuma Wijaya; Baiq Rabiatul Adawiyah Kartika Wulan
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4649

Abstract

This study aims to analyze the competencies of Indonesian human resources (HR) in facing the challenges of the Industry era. The research employed a qualitative approach through in-depth interviews with informants from the industrial sector, vocational education, and training institutions. Findings reveal that HR competencies—both technical (hard skills) such as digital technology proficiency, and non-technical (soft skills) such as critical thinking, adaptability, and initiative—are not yet optimal. Several inhibiting factors in competency development include limited access to training, weak organizational support, and misalignment between education and industry needs. Strategies to address these challenges include continuous training, fostering a learning culture, utilizing online learning technologies, and enhancing collaboration among educational institutions, industries, and the government. This study highlights the importance of an adaptive and responsive learning ecosystem to shape HR capable of navigating technological changes and the dynamic digital work environment.
Strategi Pemasaran Digital untuk Menarik Wisatawan Domestik ke Taman Narmada, Lombok: Studi Kualitatif Tama Krisnahadi; I Ketut Kusuma Wijaya; Yayang Erry Wulandari; Ridho Rafqi Ilhamalimy
Global Leadership Organizational Research in Management Vol. 4 No. 4 (2026): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v4i4.3918

Abstract

This study aims to analyze digital marketing strategies for attracting domestic tourists to Taman Narmada, West Lombok. A qualitative approach with a case study method was employed. Data were collected through semi-structured interviews, observation, and documentation involving 10 informants consisting of Taman Narmada managers, social media or promotional personnel, local MSME actors, and domestic tourists. The data were analyzed through data reduction, data display, and conclusion drawing, while data credibility was strengthened through source and technique triangulation. The findings indicate that digital media play an important role in promoting Taman Narmada to domestic tourists, particularly through social media, Google Maps, and visitor-generated content. Potential digital content includes destination photos and videos, historical and cultural information, ticket and facility information, as well as activities and event promotions. However, digital marketing implementation still faces several challenges, including limited human resources, inconsistent content publication, limited promotional budgets, and insufficient content creativity. Strengthening digital marketing can be achieved through improving content quality, utilizing short-form videos, optimizing Instagram and TikTok, collaborating with content creators, and encouraging user-generated content. This study highlights the importance of consistent, creative, and integrated digital marketing management in enhancing the attractiveness and visibility of Taman Narmada among domestic tourists.
Pengaruh Digital Literacy, Self-Efficacy, Dan Adaptability Terhadap Kinerja Umkm Tenun Songket Sami’un Sami’un; Sari Kartikaningrum; I Ketut Kusuma Wijaya; Ahmad Fatoni Karim Amirullah
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 4 (2026): In Progress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/c0ttyz15

Abstract

This study aims to analyze the effects of Digital Literacy, Self-Efficacy, and Adaptability on the performance of micro, small, and medium enterprises among weavers affiliated with the Lumbung Songket Group in Sukarara Village, Central Lombok. The study employed a quantitative approach with an associative research design. Data were collected through questionnaires, observation, and documentation involving 28 weavers as respondents. Data were analyzed using descriptive statistics and multiple linear regression with the assistance of SPSS. The results showed that Digital Literacy was categorized as good with a mean score of 4.08, Self-Efficacy obtained a mean of 4.13, Adaptability obtained a mean of 4.07, and business performance obtained a mean of 4.05. The regression results indicated that Digital Literacy did not significantly affect business performance, with a significance value of 0.811. Self-Efficacy also had no significant effect, with a significance value of 0.161, while Adaptability had no significant effect, with a significance value of 0.126. Simultaneously, the three independent variables did not significantly affect business performance, with a significance value of 0.338. The coefficient of determination was 0.129, indicating that the three variables explained 12.9% of the variation in business performance. These findings suggest that improving the performance of songket weaving enterprises requires a more comprehensive approach involving other factors beyond the variables examined in this study.
Co-Authors AFRIDA NUR CHASANAH Afrida Nurchasanah Agung Nurmansyah Ahmad Fatoni Karim Amirullah Ari Purwanti Aspiatai A. Samiun Baiq Rabiatul Adawiyah Kartika Wulan Betty Rahayu Cakranegara, Pandu Adi Delfian Zaman Dian Sari Pujiana Fermatika Oktavia Hanna Fitriani Fitriani Herman Syah I Ketut Sukarma Imam Jayanto Irfan Irfan Klemens Mere Krisdiana Krisnahadi, Tama Loso Judijanto Ratih Kusumastuti Ridho Rafqi Ilhamalimy Samiun Samiun Sami’un Sami’un Sami’un Samuel PD Anantadjaya Sari Kartika Ningrum SARI KARTIKANINGRUM Sarni Handayani Puspita Sari Yayang Erry Wulandari