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All Journal Zero : Jurnal Sains, Matematika, dan Terapan JISIP: Jurnal Ilmu Sosial dan Pendidikan Abdi Masyarakat SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) eProceedings of Management Sewagati Indonesian Journal of Multidisciplinary on Social and Technology Jurnal Masyarakat Mengabdi (JUMADI) Jurnal Ilmiah Bisnis Digital
Wachda Yuniar Rochmah
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Journal : Abdi Masyarakat

 1 
Social Media Analysis Training for Digital Talent Development in Indonesia Rochmah, Wachda Yuniar; Oktavia, Vessa Rizky; Rausanfita, Alqis; Hakim, Maulana Naufal; Deudoena, Dara Ilma; Sayoga, Dhiki Sidik
Abdi Masyarakat Vol 5, No 2 (2023): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v5i2.6219

Abstract

The development of digital technology has allowed people to share opinions on social media, send emails, make purchases online, to make phone calls every day. As a result, the amount of data continues to grow rapidly day by day. Most of the data available today is public and accessible to anyone, such as social media data, blogs, news, discussion forums, public government data, and others. With the immense value of this abundant source of social media data, there is an opportunity to extract knowledge or insights from this unstructured social media data, especially to understand opinions, current trends, or influential actors on information spread on the internet. As part of Telkom Surabaya's IT Community Service team that supports student development in SMA/SMK/MA, we propose solutions to the main problems faced today, namely in the field of data analysis. The solutions we offer are also in line with the government's program to increase Digital Talent in Indonesia. In the midst of increasing demand for Digital Talent, there is still a gap between the need for digital talent and job opportunities in Indonesia. The program we will create is Social Media Analysis Training, which will provide an understanding of the benefits of open social media data in general, how to take insights from social media data, and solve problems in various fields.  
Pelatihan Program Re-Branding, Brand Awareness dan Digitalisasi Marketing pada UMKM PKK Kelurahan Sedati Gede Aulia, Darlin; Putri, Sekar Widiyasari; Rochmah, Wachda Yuniar; Nugroho, David Naka; Buana, Mustakim Fajar; Amin, Muhammad Zubaidilah
Abdi Masyarakat Vol 5, No 1 (2023): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v5i1.4977

Abstract

UMKM rintisan yang dibentuk oleh Kepala Desa Sedati yang pengelolaannya dilakukan oleh PKK masing-masing RT. UMKM ini telah dirintis selama satu tahun dengan kegiatan bisnis berupa budidaya Lele, kuliner berupa olahan steak Lele, olahan Aloevera, olahan tanaman toga seperti martabak gingseng, minuman bunga telang dan kue tradisional. UMKM rintisan di Desa Sedati memiliki beberapa kendala dalam memasarkan produknya. Selainitu,  UMKM Sedati belum memiliki merek/brand yang mana merek ini menjadi hal mendasar dan penting dalam pemasaran. Merek menjadi identitas dari suatu produk untuk membedakan produk dari produk pesaing. Selain mengenai merek, kesadaran konsumen akan keberadaan merek tersebut/ brand awareness sangat dibutuhkan. Olehkarena itu, perlu dilakukannya digitaliasasi menggunakan media sosial. Sebagai bentuk dukungan tim Pengabdian kepada Masyarakat IT Telkom Surabaya pada pengembangan UMKM maka kami mengusulkan solusi untuk masalah utama yang dihadapi saat ini yaitu di sisi marketing. Solusi yang kami tawarkan tentunya sejalan pula dengan program pemerintah untuk meningkatkan kualitas UKM dan sistem online, peningkatan kualitas, penguatan kapasitas usaha UMKM, peningkatan omset dan pengembangan sentra industry Kecil dan Menengah. Program yang akan kami buat yaitu kami melakukan pelatihan pembuatan merek sesuai dengan brand strategy dan pelatihan penggunaan sosial media sebagai media untuk mencipatakan brand awareness. Dengan adanya merek, produk UMKM akan lebih mudah dikenali dan memiliki identitas dari produk pesaing, serta dengan penggunaan sosial media yang efektif produk akan lebih mudah dikenal tanpa batasan jangkauan wilayah. Harapannya dengan adanya merek, produk-produk UMKM akan mampu bersaing dengang produk UMKM lainnya dengan keunikan tesendiri. Dari upaya brand awareness dengan sosial media diharapkan khalayak segera mengenal merek produk-produk UMKM desa Sedati. Dalam Pengabdian kepada Masyarakat ini target luaran kami adalah jurnal nasional terindeks dan publikasi media masa.
Implementation of Digital Marketing in Efforts to Increase Sales Home Industry Custom Fishing Rod Kristanto, Titus; Rochmah, Wachda Yuniar; Muliawati, Eka Cahya; Arief, Rachman; Ardhani, Yuniar Dwi; Syaputra, Muhammad Rashid; Aldrick, Samuel Evan
Abdi Masyarakat Vol 6, No 2 (2024): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v6i2.7791

Abstract

The creative industry in Indonesia, particularly the home industry, is experiencing rapid growth due to the presence of various product innovations that cater to increasingly diverse market needs. The home fishing rod industry faces difficulties in expanding the market and increasing product sales. One of the main obstacles in expanding the audience is limited marketing and promotion. Therefore, digital marketing plays a crucial role in boosting sales and broadening the market reach. The purpose of this service is to help home industry players in custom fishing rods understand and implement digital marketing strategies through social media, creating optimized websites, and using digital advertising. The methods used in this service include needs analysis, training in the use of social media, website creation and optimization, and the use of digital advertising, such as Facebook Ads. The expected result is that home industry players in custom fishing rods can compete in the global market by using the right digital marketing.  
Co-Authors Aldrick, Samuel Evan Alfi Nabila, Nada' Alifah, Amalia Nur Alqis Rausanfita Amin, Muhammad Zubaidilah Anjas Ardiansyah, Muhammad Ardhani, Yuniar Dwi Aris Kusumawati Buana, Mustakim Fajar Darlin Aulia Destiwardhani, Anggun Deudoena, Dara Ilma Dominggo Bayu Baskara Dwi Ardhani, Yuniar Dwi Hariyanto, Muhammad Eka Cahya Muliawati Fandisya Rahman Fransiska, Vagnes Angela Hakim, Maulana Naufal Ichsan Khoirudin, Machfud Insani, Juzsi Yulia Jauzalia Maheswari, Irma Lentera, Cita Mastuty Ayu Ningtyas Mesak, Evellyn Verity Mohammad Sholik Mustafa Kamal Mutiarasari, N. Azizia Gia Naufal Prayudi, Mahdi Naya, Fannisa Egista Nugroho, David Naka Olivia, Tracy Putri, Sekar Widiyasari Rachman Arief, Rachman Rashid Syaputra, Muhammad Riza Akhsani Setyo Prayoga Saputra, Ananda Bintang Sayoga, Dhiki Sidik Syaputra, Muhammad Rashid Tanzilal Mustaqim Titus Kristanto Ulfatun N., Tsalits Agnita Vessa Rizky Oktavia Wahyu Eka Kiswardani Yohanes Setiawan