Charles Parnauli Saragi
Institut Bisnis dan Informatika Kesatuan

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Pengaruh Persepsi Dan Preferensi Konsumen Terhadap Keputusan Pembelian Pada Rancamaya Golf And Country Club Seli Marselina; Sulistiono Sulistiono; Charles Parnauli Saragi
Jurnal Ilmiah Pariwisata Kesatuan Vol 3 No 2 (2022): JIPKES Edisi Juli 2022
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v3i2.1370

Abstract

The Purpose of this study was to determine (1) the effect of consumer perceptions on their decision on Purchasing at Rancamaya Golf and Country Club, (2) the effect of Consumer Preferences on their decision on Purchasing at Rancamaya Golf and Country Club, (3) the effect of perception and consumer preferences on Purchasing Decisions at Rancamaya Golf and Country Club. The sample consisted of 85 people who were selected using the Slovin technique, taken from the member of Rancamaya Golf and Country Club. All calculations were carried out by using the SPSS 25. The discriminant analysis results show that (1) the consumer perceptions variable has an effect on decision Purchasing at Rancamaya Golf and Country Club. It means the test results support the H1 research hypothesis, the hypothesis H1 is accepted, (2) the Consumer Preferences has an effect on decision Purchasing at Rancamaya Golf and Country Club, the hypothesis H1 is accepted, (3) The results of the F-test study show the calculated of F value or the prob value (0.000) <alpha 5%, then the H0 is rejected, it means that the consumer perceptions (X1) and Consumer Preferences (X2) have an effect on the decision Purchasing at Rancamaya Golf and Country Club (Y). The test results support the research hypothesis H1: β1, β2 ≠ 0 (there is a relationship between X and Y), it means that the Consumer Perceptions and Consumer Preferences variables have a simultaneously effect on Purchasing Decisions. Keywords: Perception, consumer preferences, purchasing decisions
Relationship Between Facilities And Infrastructure On Visitor Satisfaction In Bogor Botanical Gardens Charles Parnauli Saragi; Fransisca Givanya Pamela; Tiara Ayu Utami
Jurnal Ilmiah Pariwisata Kesatuan Vol 3 No 2 (2022): JIPKES Edisi Juli 2022
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v3i2.1466

Abstract

The current development of tourism has entered a time when everyone needs tourism to increase creativity, eliminate boredom while working, finding calm, finding local products while traveling, doing business in the scope of tourism, studying the history and culture and language of cultural tribes in Indonesia and foreign countries. Indonesia is a country in the Southeast Asian region, has quite a lot of natural tourism potential and is an attraction for visitors from foreign countries. Bogor Botanical Garden is one of the natural attractions located in the city of Bogor with various types of rare & quite old plants when remembering the age at the first preservation in the Bogor Botanical Gardens. However, the management of the Bogor Botanical Gardens, which is currently under the Indonesian National Research & Innovation Agency (BRIN), is still minimal tourism facilities provided for visitors. This is the background of this research to analyze the relationship between facilities and infrastructure and visitor satisfaction in the Bogor City Botanical Gardens. The research method uses a quantitative approach with a simple linear regression analysis tool. The sampling technique used is nonprobability sampling with purposive sampling technique by taking as many as 100 respondents. The results showed that the variable facilities and infrastructure affect visitor satisfaction, which illustrates that suggestions and infrastructure have a role in visitor satisfaction so that if the manager improves facilities and infrastructure, the satisfaction of visiting will increase. Based on the results of the determination coefficient test, the results of the facility on visitor satisfaction were 72.3% and the remaining 27.7% was influenced by other factors that were not examined in this study. Keyword: Facilities and Infrastructure, Customer Satisfaction, Nature Tourism, Tourism