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All Journal Bricolage : Jurnal Magister Ilmu Komunikasi Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen Kesatuan JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Ilmiah Pariwisata Kesatuan Global Research on Tourism Development and Advancement (GARUDA) Abdi Masyarakat UIKA
Charles Parnauli Saragi
Institut Bisnis dan Informatika Kesatuan
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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SOCIAL-CULTURAL AND DIGITAL-BASED COMMUNITY EMPOWERMENT TOWARDS SUSTAINABLE TOURISM IN THE SITU GEDE LAKE AREA Saragi, Charles Parnauli; Mulyana, Ade; Cahyadi, Septian; Utami, Nisa Rahmaniyah; Verdian, Zidan Zulfan; Muljadi, Maharani Putrinya
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 4 (2025): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i4.3129

Abstract

Situ Gede Tourism Village, a natural lake surrounded by forests and open areas, is a major attraction for tourists seeking to enjoy nature and local culture. Situ Gede is also known for its recreational activities, such as boating, lake walks, and nature photography. Although Situ Gede Tourism Village has great potential, several issues need to be addressed and addressed to enhance its competitiveness as a tourism destination. These include: Limited Management, Lack of Digital Promotion and Accessibility, and Lack of Digital Promotion and Accessibility. Therefore, several solutions are proposed, including Community Training and Empowerment in tourism areas such as local culture, local cuisine, and digitalization to manage and market the tourism village. Development of a digital platform for technology-based tourism promotion, booking, and management. Sustainable Environmental Management through more organized conservation and waste management programs. The conclusion of this activity, overall, fosters synergy between socio-cultural aspects, the digital economy, and environmental sustainability as an important foundation for realizing an inclusive, innovative, and community-based sustainable tourism model in the Situ Gede Lake area.
Stakeholder Analysis In The Strategic Development Planning Of Batutulis Tourism Area, Bogor City Bambang Hengky Rainanto; Fitria Herawati; Siti Yasmin Salsabila Sunantoputri; Charles Parnauli Saragi; Abdul Thalib Bon; Jonathan Van Melle; Bambang Rudyanto
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3072

Abstract

Bogor, one of Indonesia's oldest cities, is renowned for its distinctive culture and rich historical heritage, including the Batutulis area. This area holds significant remnants of the Sundanese Kingdom's history and has been designated as a historical and cultural tourism destination in Bogor. Effective development of a tourism area necessitates collaboration among various stakeholders. However, in the case of Batutulis, insufficient communication and cooperation have led to misunderstandings among stakeholders. To address these issues, appropriate strategies are essential in the non-physical planning of the Batutulis Tourism Area, including stakeholder roles, tourism product development, and marketing strategies to ensure comprehensive and well-structured tourism planning. This research aims to identify, classify, and analyze the relationships between stakeholders involved in developing the Batutulis Tourism Area. A descriptive qualitative method was employed, integrating stakeholder and SWOT analyses. Data collection techniques included observations, interviews, and document reviews, with interviews conducted with stakeholders identified through the Pentahelix Strategy. The successful development of the Batutulis Tourism Area depends on strategic planning and collaboration among stakeholders, emphasizing the need for synergy in coordination, communication, and cooperation. Keywords: Stakeholders, Pentahelix Strategy, Non-Physical Planning, Tourism Development, Historical and Cultural Tourism
Assistance in the Development of the Mulyaharja Organic Agro-Edu-Tourism Village (AEWO), Bogor City: Community Empowerment Strategy and Village Tourism Sustainability Bambang Hengky Rainanto; Cecilia Valentina Srihadi Suryanti; TB Dicky Faldy; Septian Cahyadi; Charles Parnauli Saragi; Nisa Rahmaniyah Utami; Tarida Marlin Surya Manurung; Sri Endah Yuwantiningrum; Juke Sjukriana; Cinta Amanda Ally; Intan Wulandari; Cecilia Dwi Santati; Azzahra Liani Wazis
AMK : Abdi Masyarakat UIKA Vol. 5 No. 2 (2026): JUNI
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v5i2.3438

Abstract

The Mulyaharja AEWO (Organic Agro-Edu-Tourism) tourism village in Bogor City is a developed tourism village that integrates organic farming education, environmental conservation, and local economic empowerment. Community Service (PKM) mentoring is carried out by academics and the government to improve community capacity, attraction management, tourism product diversification, and digital promotion. The PKM method uses a participatory approach, including socialization, managerial training for managers, training in typical/traditional culinary processing, MSME training, homestay socialization and standardization, exploration of village tourism potential, and social media training as a promotional tool. The mentoring results show an increase in human resource capacity, service quality, tourism product diversification, implementation of homestay standards, digital promotion capabilities, and awareness of environmental sustainability. The impacts of PKM include local economic growth, community empowerment, cultural and environmental preservation, and the development of independent and educational tourism villages. This paper presents an effective community participation-based PKM model for the development of sustainable tourism villages in Indonesia.
The Influence Of Social Media Instagram @Wargablokm On Customer Engagement, Content Sharing, And Electronic Word Of Mouth Toward Visiting Decision To Blok M Maritza Rayi Afrian; Charles Parnauli Saragi; Adil Fadillah
Jurnal Ilmiah Pariwisata Kesatuan Vol. 7 No. 1 (2026): JIPKES Edisi Januari 2026
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v7i1.5563

Abstract

This study investigates the influence of the Instagram account @wargablokm on customer engagement, content sharing, and electronic word of mouth (eWOM) toward visiting decisions to Blok M, South Jakarta. In the context of digital tourism marketing, social media platforms have become increasingly highly influential and strategically important tools for disseminating information and shaping destination perceptions. Instagram, as a visually oriented platform, enables destinations to communicate experiences, promote attractions, and encourage communication between account managers and audiences. The @wargablokm account serves as a promotional channel highlighting culinary spots, lifestyle venues, and cultural events in Blok M while fostering online interaction among followers. This research applies a quantitative approach using primary data collected through questionnaires distributed to respondents who have visited Blok M and interacted with related Instagram content. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software to assess measurement and structural models. The findings demonstrate that customer engagement, content sharing, and eWOM significantly influence visiting decisions individually and simultaneously. Higher engagement levels, content dissemination, and positive online reviews contribute to strengthening destination image and increasing visitors’ intention to visit. The results emphasize the importance of managing social media platforms effectively in urban tourism promotion
Pengaruh Strategi Pemasaran Sales Marketing Dan Kualitas Pelayanan Terhadap Loyalitas Konsumen Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Di Aston Bogor Hotel Resort Mylaf Kheren Fernadi; Charles Parnauli Saragi; Aang Munawar; Yoyon Supriadi
Jurnal Ilmiah Pariwisata Kesatuan Vol. 6 No. 2 (2025): JIPKES Edisi Juli 2025
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v6i2.5571

Abstract

The hotel industry is a very competitive sector, because its development is very fast so this industry makes various efforts to attract the attention of consumers so that ultimately consumer loyalty can be maintained. Aston Bogor Hotel Resort, as a brand that has many loyal customers, of course relies heavily on good relationships with customers who have subscribed. This research aims to determine the influence of sales marketing strategies, service quality through the mediating variable customer satisfaction on consumer loyalty at Aston Bogor Hotel Resort. The method used was a quantitative approach and sample determination using the Slovin formula, one hundred (100) samples were obtained. Distribution of the questionnaire was carried out online in the form of a Google Form. Data were analyzed with SmartPLS SEM. The research results show that sales marketing strategy and service quality have a significant influence on customer satisfaction. By using the mediating variable (customer satisfaction), the results obtained were that marketing strategy and service quality showed significant results on consumer loyalty. From these two variables, the analysis results show that service quality has a greater influence on consumer loyalty. On the other hand, the results of direct analysis of sales marketing strategies have no effect on consumer loyalty. Overall, this research model is valid and reliable, with the implication that consistent sales marketing strategies and high quality service can increase customer satisfaction and loyalty
Co-Authors Aang Munawar Abdul Thalib Bon Ade Mulyana, Ade Adil Fadillah Angga Sulistiono Azzahra Liani Wazis Bambang Hengky Rainanto Bambang Rudyanto Cahyadi, Septian Cecilia Dwi Santati Cecilia Valentina Srihadi Suryanti Cinta Amanda Ally Deddy Muharman Fitria Herawati Fitria Herawati, Fitria Fransisca Givanya Pamela Helmidaffa, Juwita Qhalby Hermawan, Yanto Hidayat, Ika Yulianti Intan Wulandari Jonathan Van Melle Juke Sjukriana Maritza Rayi Afrian Maulidia, Nafda Mulia, Isnan Muljadi, Maharani Putrinya Mylaf Kheren Fernadi Nurachmad, Edi Prahmana, Shafa Putri Rainanto, Bambang Hengky Ruth Florescia Simanjuntak Salsabila, Siti Yasmin Seli Marselina Septian Cahyadi Siti Yasmin Salsabila Sunantoputri Sri Endah Yuwantiningrum Sunantoputri, Siti Yasmin Salsabila Suryanti, Cecilia Valentina Srihadi Tarida Marlin Surya Manurung Tarida Marlin Surya Manurung TB Dicky Faldy Tiara Ayu Utami Utami, Nisa Rahmaniah Verdian, Zidan Zulfan Yoyon Supriadi Yuwantiningrum, Sri Endah