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All Journal Jurnal Kesehatan Masyarakat AKSES: Jurnal Ekonomi dan Bisnis AGRARIS: Journal of Agribusiness and Rural Development Research HIGEIA (Journal of Public Health Research and Development) Jurnal Perilaku dan Strategi Bisnis COMMICAST Proceedings Series on Social Sciences & Humanities IIJSE Jurnal Kognisia
Niken Lestari, Niken
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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PENGARUH PROFIL PETANI PENGELOLA AGROWISATA TERHADAP KAPASITAS PEMANFAATAN TEKNOLOGI KOMUNIKASI DIGITAL DI KABUPATEN BOJONEGORO DAN MALANG, PROVINSI JAWA TIMUR Amanah, Siti; Muljono, Pudji; Susanto, Djoko; Lestari, Niken
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 5, No 1: January-June 2019
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (737.985 KB) | DOI: 10.18196/5176

Abstract

Digital communication technology provides wider opportunities for agritourism farmers to reach local and national markets. Agritourism as a diversification of agricultural business encourages farmers to have the capacity to utilize digital communication technology. This study aims to (1) identify the profile of farmers who managing agritourism and (2) analyze the influence of farmer profiles on the level of capacity to use digital communication technology. The profile of agrotourism farmers influences their capacity to use digital communication technology in response to economic changes. The study was conducted in Bojonegoro and Malang Regencies, East Java in September and October 2018. Data collection was conducted through interviews using questionnaires on 215 farmers. Data analysis was analyzed using descriptive and inferential statistics. The result of the study showed that the farmer profile which includes age, the level of formal education and the assessment of digital technology functions were categorized as high. Business motivation was in medium category while nonformal education, length of business, types of agritourism products and cosmopolitan level were in low category. The types of agritourism services was in very low category. The result of analysis showed the profile of agritourism farmer that has a very significant effect to increase the capacity of farmers to utilize digital communication technology were age, formal education, assessment of digital communication technology functions, and business motivation, while having a significant effect are non-formal education, length of business, and agritourism products.
Analisis framing pemberitaan tentang kebijakan pemerintah dalam menangani kasus Covid-19 Sofian, Arik; Lestari, Niken
COMMICAST Vol 2, No 1 (2021): Maret
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v2i1.3150

Abstract

Bulan Desember 2019 media di Indonesia diramaikan dengan pemberitaan wabah virus Covid - 19. Edukasi dan pencegahan wabah ini menjadi fokus yang diberitakan oleh media. Pada Bulan Maret 2020 pemberitaan tentang virus Covid - 19 lebih masif lagi karena sudah masuk di Indonesia. Pro kontra pun terjadi, seperti kontroversi transparansi identitas korban Covid - 19 dan kebijakan pemerintah dalam menangani kasus Covid - 19. Banyak pihak menilai pemerintah tidak siap dalam upaya penanganan kasus Covid - 19. Kesan tersebut tidak lepas dari peran media dalam membingkai berita tersebut. Salah satu media yang memberitakan Covid - 19 adalah koran.tempo.co. Media online ini melihat polemik yang terjadi di pemerintah dalam mengambil kebijakan. Penelitian ini dilakukan untuk mengetahui analisis framing media online koran.tempo.co dalam pemberitaan tentang kebijakan pemerintah dalam menangani kasus Covid - 19 di Indonesia. Dalam penelitian ini metode yang digunakan adalah analisis framingmodel Robert N Entman dengan elemen - elemen analisis yaitu define problem, diagnose causes, make moral judgement, dan treatment recommendation. Dengan empat elemen ini akan diketahui pembingkaian berita yang dilakukan oleh media. Media online koran.tempo.co membingkai sikap keraguan pemerintah dalam menangani kasus Covid - 19. Karena tidak ada kesiapan setiap kebijakan yang dibuat pemerintah terkesan tidak menemukan keberhasilan.
IMS-Dengue Survey (Integrated management strategy for dengue) as a Diagnosis of Village Readiness in Realizing Integrated Dengue Prevention and Control Siyam, Nur; Cahyati, Widya Hary; Rosha, Putri Tiara; Hanan, Latifa; Nurrochmah, Siwi Amru; Sholehawati, Ardhita; Aviana, Rhanindra; Mariezko, Arnayla Nezza; Lestari, Niken
Jurnal Kesehatan Masyarakat Vol 19, No 4 (2024)
Publisher : Department of Public Health, Faculty of Sport Science, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/kemas.v19i4.48484

Abstract

In 2022, Semarang City experienced a 4-fold increase in dengue cases with IR: 51.7/100,000 residents, CFR: 3.8%. The purpose of the study was to determine the readiness of village-based dengue control based on IMS-dengue criteria in realizing integrated dengue prevention and control. The study was conducted in Bandarharjo Village, a high-risk community on the outskirts of Semarang City, consisting of 30 cadres and 83 people who had stayed for at least 6 months. Samples were taken using a purposive sampling technique. Analytical survey research, data collection with questionnaires, and observation checklists. The results of an integrated dengue control survey in households show that the use of mosquito repellent is still high (94.0%) and the use of larvicide to prevent mosquitoes in water reservoirs that are difficult to clean is preferred. Good practices in the use of mosquito nets during early morning sleep 42.2%, rearing larval predatory fish 61.4%, and the use of mosquito repellent plants (39.8%) are still quite minimal. Factors related to dengue control practices are perceptions of the seriousness of dengue disease in the community.
Kajian Pengembangan Produktifitas Ekonomi melalui Produk Aqwanu untuk Mendukung Kemandirian Ekonomi Kreatif MWC NU Buayan Kebumen Lestari, Niken; Rahmawati, Mei
AKSES: Jurnal Ekonomi dan Bisnis Vol 18, No 2 (2023): AKSES: JURNAL EKONOMI DAN BISNIS
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/akses.v18i2.10128

Abstract

Organisasi keagamaan seperti Nahdlatul Ulama sangat penting untuk mengembangkan bisnis di bidang ekonomi kreatif dengan sumber daya manusia berkualitas baik. Nahdlatul Ulama terus berupaya meningkatkan bidang perekonomian. Untuk mencapai kemandirian ekonomi, PBNU mempunyai empat program strategis. Penelitian ini bertujuan untuk menganalisis potensi dan tantangan organisasi Nahdlatul Ulama untuk mengembangkan produk kreatif MWC NU Buayan Kebumen berupa air isi ulang merek Aqwanu dilatarbelakangi oleh beberapa sisi; konsumen, ekspedisi, pelayanan, system kinerja, globalisasi dan sosialisasi.Metode penelitian yang digunakan adalah kualitatif pengembangan produk Aqwanu, sedangkan analisis data menggunakan SWOT. Jenis data adalah data primer yang diperoleh peneliti secara langsung dari responden melalui dokumentasi dan wawancara. Untuk memperoleh gambaran faktor pendukung dan penghambat pengembangan produktifitas produk Aqwanu digunakan metode deskriptif. Hasil penelitian diperoleh bahwa dalam mengelola produk Aqwanu yang dikelola dibawah naungan MWC NU Buayan Kebumen masih terdapat kendala minimnya pembukuan dan branding secara digitalisasi. Dukungan masyarakat NU dan harga ekonomis menjadi kekuatan untuk mengembangkan produktifitas ekonomi produk.Kata kunci: Produktifitas Ekonomi; Nahdlatul Ulama; SWOT
Status Imunisasi Campak (MR1) pada Masa Pandemi COVID-19 Lestari, Niken; Siyam, Nur
HIGEIA (Journal of Public Health Research and Development) Vol 7 No 1 (2023): January 2023
Publisher : Jurusan Ilmu Kesehatan Masyarakat, Fakultas Ilmu Keolahragaan, Universitas Negeri Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/higeia.v7i1.62111

Abstract

Pada masa pandemi, cakupan imunisasi khususnya campak mengalami penurunan yang signifikan. Penelitian ini menggunakan pendekatan cross sectional study. Sampel dalam penelitian ini sebanyak 63 anak usia 9-24 bulan dengan teknik pengambilan sampel secara cluster random sampling. Hasil penelitian menunjukkan terdapat hubungan dukungan keluarga (p=0,01), akses informasi terhadap pelayanan imunisasi di masa pandemi COVID-19 (p=0,033), jarak rumah ke penyedia layanan imunisasi (p=0,002), ketersediaan imunisasi/vaksin campak (p=0,028), dan tingkat kecemasan terjangkit COVID-19 (p<0,01), tidak terdapat hubungan antara pekerjaan ibu (0,156) dan persepsi terhadap kinerja layanan imunisasi di masa pandemi COVID-19 (0,097). Simpulan dari penelitian ini, yaitu terdapat hubungan antara dukungan keluarga, akses infromasi terhadap pelayanan imunisasi di masa pandemi COVID-19, jarak rumah ke penyedia layanan imunisasi, ketersediaan imunisasi/vaksin campak, dan tingkat kecemasan terjangkit COVID-19, tidak terdapat hubungan antara pekerjaan ibu dan persepsi terhadap kinerja layanan imunisasi di masa pandemi COVID-19 dengan status imunisasi campak (MR1) di wilayah kerja Puskesmas Karangayu pada masa pandemi COVID-19.
Analisis framing pemberitaan tentang kebijakan pemerintah dalam menangani kasus Covid-19 Sofian, Arik; Lestari, Niken
COMMICAST Vol. 2 No. 1 (2021): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v2i1.3150

Abstract

Bulan Desember 2019 media di Indonesia diramaikan dengan pemberitaan wabah virus Covid - 19. Edukasi dan pencegahan wabah ini menjadi fokus yang diberitakan oleh media. Pada Bulan Maret 2020 pemberitaan tentang virus Covid - 19 lebih masif lagi karena sudah masuk di Indonesia. Pro kontra pun terjadi, seperti kontroversi transparansi identitas korban Covid - 19 dan kebijakan pemerintah dalam menangani kasus Covid - 19. Banyak pihak menilai pemerintah tidak siap dalam upaya penanganan kasus Covid - 19. Kesan tersebut tidak lepas dari peran media dalam membingkai berita tersebut. Salah satu media yang memberitakan Covid - 19 adalah koran.tempo.co. Media online ini melihat polemik yang terjadi di pemerintah dalam mengambil kebijakan. Penelitian ini dilakukan untuk mengetahui analisis framing media online koran.tempo.co dalam pemberitaan tentang kebijakan pemerintah dalam menangani kasus Covid - 19 di Indonesia. Dalam penelitian ini metode yang digunakan adalah analisis framingmodel Robert N Entman dengan elemen - elemen analisis yaitu define problem, diagnose causes, make moral judgement, dan treatment recommendation. Dengan empat elemen ini akan diketahui pembingkaian berita yang dilakukan oleh media. Media online koran.tempo.co membingkai sikap keraguan pemerintah dalam menangani kasus Covid - 19. Karena tidak ada kesiapan setiap kebijakan yang dibuat pemerintah terkesan tidak menemukan keberhasilan.
The Relationship Between Content Marketing, Live Streaming, Endorsement, and Purchasing Decisions on the Tiktokshop Platform and Its Views on Islam Lestari, Niken; Mukhsinun, Mukhsinun; Munib, Naeli Indah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.4252

Abstract

TikTok Shop is a favorite e-commerce platform. The final purchase decision is very important for consumers to determine the appropriateness of the product. Content marketing, live streaming, and endorsements are important variables that influence product purchase decisions at TikTok Shop. Therefore, this study aims to analyze the direct impact of content marketing, live streaming, and endorsements on purchasing considerations. This study uses a quantitative research approach with a causal association method. Primary data was collected by distributing questionnaires online to Tiktok application users who have experience using Tiktok Shop at least 17 years old in the Kebumen area, Central Java. Samples were randomly selected with a specified time limit from the target population. The data were processed using structural equation modeling (SEM) with multiple mediator analysis used for modeling. The research findings from a sample of 105 respondents show that the R Square value of endorsement is 0.623, indicating that 62.3% of the variation in endorsement can be explained by content marketing and live streaming. Similarly, the R Square value of purchase decision 0.631 indicates that 63.1% of the variation in purchase decision can be explained by content marketing, live streaming, and endorsement. Meanwhile, the R Square value of live streaming of 0.451 indicates that 45.1% of the variation in live streaming can be explained by content marketing. the majority of respondents, namely 60%, strongly agree, while 39% agree, that when shopping at TikTok Shop, it is important to do research first regarding product information. This is in line with the precautionary principle commanded in the Quran letter Al-Hujurat verse 6, which advises Muslims to verify information before trusting it. In addition, 32% of respondents agreed and 67% of respondents strongly agreed with the importance of not rushing or overspending when buying products.
ANALISIS DAMPAK PERKEMBANGAN TEKNOLOGI TERHADAP MODEL BISNIS DAN PEMASARAN DI ISC KOMPUTER KUTOWINANGUN KEBUMEN Lestari, Niken; Hakim, Muhammad Fajrul; Nandasari, Eka Arilia
Jurnal Perilaku dan Strategi Bisnis Vol. 12 No. 1 (2024): Februari
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v12i1.3800

Abstract

Technological developments have changed many sectors, one of which is in the business world. Business actors are required to continue to be updated on technological developments that are increasingly rapidly increasing day by day. This demand is also in line with consumer behavior that changes with the development of the technology, where there are many features that make it easier for consumers to get what they want, and vice versa, technology also makes it easier for business people to run their business. Talking about impact, it is not only convenience or positive things that are presented by technological developments, but there are always weaknesses/negative sides as a comparison and consequence of a change. Therefore, this research is important to do to analyze and find out the impact of increasingly rapid technology on business which will later become a business evaluation in the future. Moreover, the times are increasingly sophisticated and must be balanced with an understanding of technology in order to facilitate business. This study aims to determine the impact of technological developments on business and marketing models at ISC Komputer Kebumen. This study uses a qualitative approach with data collection techniques using interviews, observation and documentation and the research location is at ISC Komputer Kutowinangun Kebumen. The results of this study indicate that technological developments affect the business at ISC Komputer starting from its changing business model by utilizing technological developments. Then in terms of marketing, technological developments affect ISC Komputer in terms of product strategy, location and distribution strategy, price strategy, and promotion strategy. Technological developments have a positive impact as well as a negative impact on ISC Komputer where the positive impact of ISC Komputer can expand its reach, while the negative impact of ISC Komputer is that it is more difficult to get big profits and competition is getting tougher.
EFEK INTERPERSONAL DARI EKSPRESI EMOSI MARAH TERHADAP PERILAKU PROSOSIAL PADA SISWA SEKOLAH MENENGAH ATAS DI KECAMATAN GAMBUT Lestari, Niken; Erlyani, Neka; Mayangsari, Marina Dwi
Jurnal Kognisia Vol 2, No 2 (2019): Oktober
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jk.v2i2.1686

Abstract

Emosi individu sangat mempengaruhi keputusan sosial seseorang. Namun, sejauh ini, banyak penelitian yang hanya menekankan efek intrapersonal dari emosi, yaitu, bagaimana keadaan afektif seseorang memengaruhi kemungkinannya untuk bertindak. Ini mengejutkan, karena emosi bukan hanya pengalaman pribadi. Emosi diekspresikan dalam interaksi sosial, dan umumnya dirasakan oleh orang lain. Penelitian ini menggunakan metode penelitian eksperimental. Penelitian ini bertujuan untuk mengetahui tentang efek interpersonal dari ekspresi emosi marah terhadap perilaku prososial pada siswa sekolah menengah atas di Kecamatan Gambut. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik randomisasi dengan kriteria siswa yang berada di tahap remaja madya, yaitu berusia 16-18 tahun. Teknik pengumpulan data dalam penelitian ini menggunakan kuesioner. Data yang telah  dikumpulkan  dianalisis menggunakan Independent Sample t-test. Hasil penelitian menunjukkan bahwa Ha diterima yang berarti, siswa yang dimintai pertolongan yang disertai dengan ekspresi emosi marah berbeda secara signifikan dalam menampilkan perilaku prososial dengan siswa yang dimintai pertolongan yang disertai dengan ekspresi tanpa emosi. Selain itu nilai rata-rata perilaku prososial siswa yang dimintai pertolongan dengan menggunakan ekspresi emosi marah lebih rendah dibandingkan nilai rata-rata prososial siswa yang dimintai pertolongan dengan menggunakan ekspresi tanpa emosi.
Analysis the Impact of Halal Certification and Marketing Mix On the Development of Small and Medium Enterprises Smess in Kebumen Sofy, Yuyun Amalia; Lestari, Niken; Aliefah, Aniesatun Nurul
Proceedings Series on Social Sciences & Humanities Vol. 22 (2025): The 1st UNSIQ International Symposium on Economics and Bussines (UISEB 2024)
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v22i.1520

Abstract

This study aims to determine the effect of halal certification and marketing mix consisting of product, price, promotion, place (4P) on increasing sales of MSEs in Kebumen Regency. The object of this study is MSEs in the food and beverage sector that has been halal certified through the self-declaration scheme. The sampling technique used a non-probability sampling technique with a purposive sampling method and a sample of 83 respondents was taken. The results of the study showed that the value of the halal certification variable was 0.004 <0.05, meaning that the variable had a significant effect on the sales increase variable. The significance value of the product quality variable was 0.000 <0.05, meaning that the variable had a significant effect on the sales increase variable. The significance value of the price variable was 0.001 <0.05, meaning that the variable had a significant effect on the sales increase variable. The significance value of the promotion variable was 0.418> 0.05, meaning that the variable did not have a significant effect on the sales increase variable. The significance value of the location variable was 0.000 <0.05, meaning that the variable had a significant effect on the sales increase variable. Overall, halal certification, product quality, price, promotion, and location have a significant effect on increasing sales with a significance of 0.000 <0.05 and an Adjusted R-Square of 66.8%, which means that they can contribute to increasing sales and the remaining 33.2% is influenced by other factors not discussed in this study.
Co-Authors Aliefah, Aniesatun Nurul Aviana, Rhanindra Djoko Susanto Hakim, Muhammad Fajrul Hanan, Latifa Mariezko, Arnayla Nezza Marina Dwi Mayangsari Mukhsinun, Mukhsinun Munib, Naeli Indah Nandasari, Eka Arilia Neka Erlyani Nur Siyam Nurrochmah, Siwi Amru Pudji Muljono Rahmawati, Mei Rosha, Putri Tiara Sholehawati, Ardhita Sofian, Arik Sofy, Yuyun Amalia Widya Hary Cahyati