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All Journal JMB : Jurnal Manajemen dan Bisnis Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Jurnal Abdi Insani Jurnal Abdimas Bina Bangsa Jurnal Ilmiah Pengabdian Kepada Masyarakat Innovative: Journal Of Social Science Research Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service
Helmas Septiyo Hadi
Universitas Muhammadiyah A.R Fachruddin
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Penyuluhan Manajemen Kualitas Produk Pada Umkm Desa Wanakerta, Kec. Sindang Jaya Kabupaten Tangerang, Banten Al Faroqi, Fachmi; Atmaja, Sena; Hadi, Helmas Septiyo; Maesaroh, Siti
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 1 (2025): April
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15342196

Abstract

MSME have relatively more limitations compared to large companies, especially in quality management. In food products, the level of product safety produced is one of the most important indicators in assessing product quality. The problems that exist in MSME in Wanakerta Village are the low understanding of product quality management and the low understanding of SOP. Counseling is carried out by providing materials by speakers and training in product quality management and making SOP accompanied by discussions. In this counseling, direct interaction between speakers and participants is important. Participants are invited to discuss, ask questions, and share experiences, so that they can understand the concepts taught better. The results of the counseling are (1) MSME participants have better knowledge of product quality standards/4P, including products that adjust to target markets, attractive advertising, affordable prices; (2) MSME participants understand the creation of product SOPs and ensure that the production process is consistent according to SOPs
LITERASI INVESTASI BAGI GENERASI Z PADA SMK KARYA PEMBANGUNAN DI KABUPATEN TANGERANG Atmaja, Sena; Perwitahasari, Resy; Naim, Abu; Hadi, Helmas Septiyo; Dadang, Dadang; Rosidawaty, Rosidawaty; Wangsih, Ingkak Chintya; Ambarwati, Rina; Gumilang, Andika Mugi; Aminudin, Dindin; Sugiyono, Sugiyono; Ulinuha, Nor Fattah; Faroqi, Fachmi Al; Maesaroh, Siti
Jurnal Abdi Insani Vol 12 No 8 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i8.2763

Abstract

The Faculty of Economics and Business at Muhammadiyah University A.R. Fachruddin is implementing a community service program with the theme "Investment Literacy for Generation Z" at SMK Karya Pembangunan. The purpose of this activity is to raise students' awareness and understanding of the importance of investing from an early age, especially for Generation Z, who are preparing for their financial future. This program covers a variety of materials on the basics of investing, different types of investments, risks and returns, and appropriate investment strategies. This program uses seminars, workshops, and investment simulations to provide students with practical experience. All these methods are designed to give students the opportunity to directly experience the dynamics of the investment world by actively engaging them in discussions and simulation activities. Additionally, this program involves several investment practitioners as resource persons, who provide insights and knowledge from their own experiences. The pre-test and post-test results show a significant improvement in students' understanding of investment. With this program, it is hoped that students of SMK Karya Pembangunan will have sufficient knowledge to manage their finances and make wise investment decisions in the future.
Pengaruh Cita Rasa Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Gelato (Studi Kasus Pelanggan Ilvero) Atmaja, Sena; Perwithasari, Resy; Hadi, Helmas Septiyo; Rosidawaty, Rosidawaty
JMB : Jurnal Manajemen dan Bisnis Vol 13, No 2 (2024): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v13i2.12253

Abstract

The purpose of this study is to determine and analyze the influence of Taste and Service Quality on Purchase Decisions both partially and simultaneously. The sample consists of 96 respondents who are customers of Il Vero. This research uses a quantitative method. The sampling technique used is purposive sampling. Data was collected using a questionnaire instrument with a Likert Summated Rating (LSR) scale, with evaluation criteria ranging from strongly disagree to strongly agree. The data analysis method was processed using SPSS version 26. The partial results of the study show that Taste (X1) has a positive and significant effect on Purchase Decisions (Y) with a t-value of 4.878, a t-table value of 1.984, and a significance value of 0.000 < 0.05. Service Quality (X2) also has a positive and significant effect on Purchase Decisions (Y) with a t-value of 3.563, a t-table value of 2.30, and a significance value of 0.001 < 0.05. Simultaneously, Taste (X1) and Service Quality (X2) have a positive and significant effect on Purchase Decisions (Y) with a t-value of 110.347, a t-table value of 2.30, and a significance value of 0.004 < 0.05. The regression equation results indicate that Taste has the highest influence, followed by Service Quality, which has the smallest influence.
Strategi Mengembangkan Bisnis Jasa Pengangkutan Barang Kargo PT. Minex Logistics dengan Pendekatan Bisnis Model Kanvas Hadi, Helmas Septiyo; Atmaja, Sena; Naim, Abu
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13479

Abstract

Kondisi ekonomi yang terus berkembang mengakibatkan persaingan bisnis yang semakin ketat, termasuk di industri jasa angkutan barang. PT. Minex Logistics adalah perusahaan yang menyediakan jasa pengiriman barang kargo berlokasi di Bekasi. Karena pendapatan terus menurun sejak restrukturisasi, sistem dan mekanisme bisnis yang ada belum berfungsi dengan baik untuk keberlangsungan bisnis. Perusahaan belum memiliki strategi bersaing dan membuat keputusan sulit saat ini. Oleh karena itu, untuk meningkatkan kinerja dan daya saing perusahaan, perlu dibuat suatu konsep perancangan pengembangan strategi bisnis yang baik. Untuk membangun dan menyimpan catatan tentang model bisnis, model bisnis kanvas adalah pendekatan manajemen strategis. Tujuan dari penelitian ini adalah untuk menganalisis model bisnis PT. Minex Logistics dan membuat model bisnis perbaikan yang dapat digunakan sebagai strategi pengembangan perusahaan. Studi kasus ini merupakan studi langsung deskriptif. Selain analisis Bisnis Model Kanvas, penelitian juga menggunakan alat analisis lima kekuatan Porter: matriks kekuatan, kelemahan, peluang, dan ancaman (SWOT), matriks faktor eksternal (EFE), matriks faktor internal (IFE), dan matriks strategi rencana kuantitatif (QSPM). Berdasarkan hasil analisis yang telah dilakukan, ada beberapa perbaikan yang dapat dilakukan pada model bisnis yang berkaitan dengan elemen penting operasi, proposal nilai, dan segmen pelanggan. Perbaikan ini dikombinasikan dengan strategi yang lebih luas untuk menyusun program kerja, menjaga kualitas layanan, dan menyusun program pemasaran.
Co-Authors Abdul Azis Setiawan Abu Naim Abu Naim Adelia Dwi Valentin Agus Hermawan Al Faroqi, Fachmi Aminudin, Dindin Atmaja, Sena Aziz, Zulfi Al Dadang Dadang Dadang Dadang DADANG DADANG Edi Sumatirta Faisal Kemal Faroqi, Fachmi Al Gumilang, Andika Mugi Hamim, Thoat Ingkak Chintya Wangsih Maman Supriyatman Perwitahasari, Resy Perwithasari, Resy Rina Ambarwati Rosidawaty Rosidawaty Rosyidawati, Rosyidawati Sena Atmaja Sisca Wulandari Siti Fatimatul Zuhroh Siti Maesaroh Siti Maesaroh Soesilo, Rahman Sugiyono Sugiyono Syamsudin Syamsudin Ulinuha, Nor Fattah Wahyu Fajar Nugraha wulandari, sisca Yogi Priyo Istiyono Zulfi Al Aziz