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Nancy Eka Putri Manurung
Politeknik Negeri Sriwijaya
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Peningkatan Penjualan Produk Pangan Kelompok Tani Kancil Putih melalui Media E-Commerce Nancy Eka Putri Manurung; Ahlam Inayatullah; Raudhatus Sa’adah
Jurnal Nusantara Mengabdi Vol. 2 No. 3 (2023): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jnm.v2i3.1999

Abstract

Purpose: This community service activity is aimed to increasing sales of food products through e-commerce platforms which will expand the marketing network and increase groups income. Methodology: This community service activity was done at Kelompok Tani Mandiri, Subdistrict Ilir Barat. These activities carried out through several stages. First, preparation, dan second step was implementation. Participants were socialized and invited to create social own media accounts and made design promotion using canva. Then all of participants were accompanied as the implementatio of socialization. The last step of community service activity was evaluation of program. Results: Participant knew that sales through online media have more advantages than offline media, by using e-commerce. Participants have own social media and could make promotion using graphic design by canva then upload those promotion using their social media. Conclusion: marketplace was one way that could help increased the marketing of service participants by disseminating sales information through social media accounts.
Analisis Pemilihan Toko Pempek Berdasarkan Karakteristik Konsumen Pempek Di Kota Palembang Gemala Cahya; Nancy Eka Putri Manurung; Septi Hermialingga; Abi Burhan; Fernando Africano
Jurnal Ilmu-ilmu Perikanan dan Budidaya Perairan Vol. 18 No. 1 (2023): Jurnal Ilmu-ilmu Perikanan dan Budidaya Perairan
Publisher : University of PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jipbp.v18i1.11676

Abstract

Palembang memiliki begitu banyak Toko Pempek. Setiap toko pempek tersebut memiliki karakteristik konsumen yang berbeda. Tujuan Penelitian ini ialah menganalisis  pemilihan toko pempek sesuai dengan karakteristik konsumen pempek. Penelitian dilaksanakan pada enam toko pempek berbeda berdasarkan grade. Pemilihan lokasi penelitian dilakukan secara sengaja (purposive) mengingat bahwa semakin banyak objek  menggunakan harga yang tidak sama diharapkan dapat menjangkau responden lebih merata. Penelitian lapang dilaksanakan di Bulan Mei-Juni 2017. Metode yang digunakan pada penelitian ini merupakan metode survei yang berkaitan dengan situasi yang memerlukan teknik pengumpulan data tertentu seperti wawancara, angket atau observasi sehingga dapat memperoleh gambaran nyata di lapangan. Analisis yang digunakan ialah analisis secara deskriptif dan analisis uji square. Berdasarkan hasil penelitian tidak terdapat hubungan antara jenis kelamin dan umur terhadap pemilihan toko pempek. Berdasarkan hasil uji chi square pendidikan akhir, pekerjaan, dan pendapatan memiliki korelasi dengan pemilihan toko pempek. Palembang had so many Pempek Shops. Each pempek shops had different consumer characteristics. The motive of this study is to analyze of electing pempek shops based on characteristics of consumer pempek in Palembang. The study turned into conducted in six exceptional pempek shops based on grade. The choice of research sites is completed deliberately (purposive) considering that more and more objects with different price variations are anticipated to reach respondents greater evenly. Field research turned into conducted in May-June 2017. The technique used in this observe is a survey approach related to situations that require positive statistics series techniques which include interviews, questionnaires or observations within the wish of obtaining a actual photograph inside the field. he evaluation used is descriptive evaluation and square take a look at evaluation. based totally on the effects of the observe, there was no courting between gender and age on the selection of pempek stores. based totally on the effects of the chi square take a look at of final schooling, employment, and earnings have a dating with electing pempek shops.  
Co-Authors Abi Burhan Africano, Fernando Gemala Cahya Inayatullah, Ahlam Raudhatus Sa’adah Septi Hermialingga