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All Journal JAM : Jurnal Aplikasi Manajemen E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen Pendidikan INOVATIF: Jurnal Penelitian Pendidikan, Agama dan Kebudayaan JURNAL PENDIDIKAN TAMBUSAI Madrosatuna: Journal of Islamic Elementary School Jurnal ABDINUS : Jurnal Pengabdian Nusantara Journal of Digital Marketing and Halal Industry Studi Ilmu Manajemen dan Organisasi Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Jurnal Penelitian Mahasiswa Ilmu Sosial, Ekonomi, dan Bisnis Islam (SOSEBI)
Asyhari Asyhari, Asyhari
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Pengaruh Pemasaran, Media Sosial, dan Kepercayaan Merek terhadap Repurchase Intention Semarang Gigih, Dedy; Asyhari, Asyhari
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.3970

Abstract

Purpose: This research aims to examine the impact of experiential marketing, social media marketing, and brand trust on repurchase intention, with customer satisfaction acting as an intervening variable, within the context of Umrah travel agencies in Semarang City. Methodology/approach: A quantitative explanatory research design was employed, involving 100 respondents who had used Umrah travel services at least twice in the last five years. Data were collected via questionnaires and analyzed using SmartPLS software. Results/findings: The results indicate that experiential marketing, social media marketing, and brand trust have a significant impact on customer satisfaction, which subsequently exerts a positive influence on repurchase intention. Customer satisfaction acts as a crucial mediating variable in these relationships. Conclusion: The study concludes that experiential marketing, social media marketing, and brand trust have a positive and significant effect on customer satisfaction, which in turn increases repurchase intention. Among these factors, experiential marketing has the strongest influence, making its implementation highly effective in driving customer satisfaction and loyalty in Umrah travel agencies. Limitations: The study is limited to a relatively small sample size and specific Umrah travel agencies in Semarang, thus limiting the generalizability of the findings. Contribution: This research contributes to marketing strategies by emphasizing the pivotal role of customer satisfaction in mediating the relationship between key marketing factors and repurchase intention. It offers practical insights for Umrah travel agencies to strengthen customer loyalty and gain a competitive edge.
The Mediating Effect of Consumer Brand Engagement on the Relationship between Social Media Marketing and Repurchase Intention Asyhari, Asyhari; Ayuni, Sri; Primananda, Naufal Athiya; Saputri, Pungky Lela; Salleh, Wan Anisabanum
Journal of Digital Marketing and Halal Industry Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.2.13137

Abstract

Social media become the primary marketing to enhance repurchase intention in e-commerce. However, not many companies in Indonesia use it to increase sales and gain profits. In addition, some literature reveals that the effect of social media marketing is not significant on repurchase intention. Several studies have shown that the dimensions of social media marketing have no significant effect on consumer behaviour. This study aimed to investigate the influence of social media marketing on repurchase intention through consumer brand engagement. The data were collected from 100 consumers of online Muslim fashion products in Central Java. Data were analysed using the model partial least square structural equation (PLS-SEM) with two steps namely confirmatory and structural analysis. The result indicated that social media marketing had a positive relationship with repurchase intention. Moreover, consumer brand engagement can be mediating the relationship between social media marketing and the repurchase intention of Muslim fashion products in Indonesia. The theoretical implication of this study is to provide an overview of the factors that shape consumer repurchase intention based on Stimulus-Organism-Response theory. The practical implication is that business practitioners should pay more attention to marketing through social media than conventional marketing.
Revitalisasi Kesadaran Lintas Budaya dan Pendampingan Pengurusan Perizinan Industri Sabun Susu Kamila Nurhamidah, Idha; Asyhari, Asyhari; Purwanto, Sugeng
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 11, No 2 (2020): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v11i2.4611

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan di Desa Ngrawan, Kecamatan Getasan, Kabupatn Semarang dengan dua program unggulan, yaitu (1) Revitalisasi Kesadaran Lintas Budaya and (2) Bimbingan memperoleh perizinan industri rumah tangga sabun susu ‘Kamila’. Seperti banyak diketahui, Desa Ngrawan merupakan daerah tujuan wisata terdiri atas pemandangan alam, pertunjukkan seni tari tradisional dan homestay agar pengunjung dapat mempelajari kehidupan di desa,misalnya bercocok tanam dan berternak. Hal ini menggugah Tim Pengbdian Kepada Masyarakat Unissula bekerjasama dengan Unisbank untuk melaksanakan program kerja seperti tersebut di atas untuk memperluas jangkauan industri wisata domestik ataupn manca negara. Untuk itulah diberikan semacam pelatihan kesadaran lintas budaya bagi para anggota Pokdarwis (Kelompok Sadar Wisata) guna memberikan pengetahuan lintas budaya. D samping itu, pendampingan juga diberikanb bagi home industri sabun susu ‘Kamila’ agar dapat mengembangkan produksi dan pemasarnnya. Tanggapan terhadap pengabdian ini sangat positif. Warga setempat mulai sadar akan pentingnya pengetahauan lintas budaya; sementara itu, bagi sabun mer Kamila’ telah diterbitkan BIN: 9120201482921. Selanjutnya rekomendasi yang ditawarkan perlu dikaji ulang aspek religi dan social bagi warga setempat; dan segera sabun susu‘Kamila’ didaftarkan ke BPOM untuk mendapat uji klinis.
PENGARUH EVENT TWIN DATE DAN INFLUENCER MARKETING TERHADAP IMPULSE BUYING MELALUI FEAR OF MISSING OUT (FoMO) SEBAGAI VARIABEL INTERVENING PADA PENGGUNA TIKTOKSHOP DI KOTA SEMARANG Maghfuroh, Zahrotul; Asyhari, Asyhari
SOSEBI: Jurnal Penelitian Mahasiswa Ilmu Sosial Ekonomi dan Bisnis Islam Vol. 5 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/sosebi.v5i2.11540

Abstract

Abstrak: Perkembangan e-commerce di Indonesia yang semakin pesat memunculkan berbagai strategi pemasaran digital, salah satunya melalui event promosi dan influencer marketing. Penelitian ini bertujuan untuk menganalisis pengaruh Event twin date dan Influencer marketing terhadap Impulse Buying dengan fear of missing out (FoMO) sebagai variabel intervening pada pengguna TikTok Shop di Kota Semarang. Jenis penelitian ini adalah penelitian verifikatif dengan pendekatan kuantitatif. Pengumpulan data dilakukan melalui kuesioner terhadap 100 responden yang pernah berbelanja pada saat Event twin date berlangsung, data dianalisis menggunakan metode Partial Least Square Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa Event twin date dan Influencer marketing berkontribusi terhadap peningkatan Impulse Buying melalui peran fear of missing out (FoMO) sebagai variabel psikologis yang memperkuat hubungan keduanya. Temuan ini menegaskan pentingnya memahami aspek emosional konsumen dalam merancang strategi promosi digital yang lebih efektif dan relevan. Kata Kunci: event twin date; influencer marketing; impulse buying; fear of missing out. Abstract: The rapid growth of e-commerce in Indonesia has given rise to various digital marketing strategies, including promotional events and influencer marketing. This study aims to analyze the influence of Twin date Events and Influencer marketing on Impulse buying, with fear of missing out (FoMO) as an intervening variable among TikTok Shop users in Semarang City. This research is a verification study with a quantitative approach. Data were collected through a questionnaire from 100 respondents who had shopped during Twin date Events. The data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). The results show that Twin date Events and Influencer marketing contribute to increased Impulse Buying through the role of fear of missing out (FoMO) as a psychological variable that strengthens the relationship between the two. These findings emphasize the importance of understanding consumer emotional aspects in designing more effective and relevant digital promotional strategies. Keywords: event twin date; influencer marketing; impulse buying; fear of missing out.
MEMBANGUN KESADARAN DIGITAL: PENDAMPINGAN DAN SOSIALISASI HUKUM DAN UNDANG-UNDANG ITE DI MA AL-FALAH TLANAKAN PAMEKASAN Asyhari, Asyhari; Faruk Azhari, Jalaludin
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 01 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i01.2069

Abstract

The development of the digital era has had a huge influence on the lives of the younger generation, especially marked by the increasing intensity of social media use. This research aims to strengthen students' legal awareness of the Electronic Information and Transaction Law (ITE Law) as a preventive effort in suppressing the potential for digital crime among MA Al-Falah Tlanakan students. The method of implementing activities includes the preparation stage, the implementation of socialization, and evaluation. This activity was held on October 12, 2025, involving 20 students from grades X, XI, and XII. The results of the study showed a significant increase in the average score of students. These findings show that the socialization program implemented is effective in increasing students' digital literacy and legal awareness, so that they are able to use technology more wisely, responsibly, and avoid behavior that has the potential to cause violations of the law in the digital realm.
Pengaruh Pemasaran, Media Sosial, dan Kepercayaan Merek terhadap Repurchase Intention Semarang Gigih, Dedy; Asyhari, Asyhari
Studi Ilmu Manajemen dan Organisasi Vol 6 No 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.3970

Abstract

Purpose: This research aims to examine the impact of experiential marketing, social media marketing, and brand trust on repurchase intention, with customer satisfaction acting as an intervening variable, within the context of Umrah travel agencies in Semarang City. Methodology/approach: A quantitative explanatory research design was employed, involving 100 respondents who had used Umrah travel services at least twice in the last five years. Data were collected via questionnaires and analyzed using SmartPLS software. Results/findings: The results indicate that experiential marketing, social media marketing, and brand trust have a significant impact on customer satisfaction, which subsequently exerts a positive influence on repurchase intention. Customer satisfaction acts as a crucial mediating variable in these relationships. Conclusion: The study concludes that experiential marketing, social media marketing, and brand trust have a positive and significant effect on customer satisfaction, which in turn increases repurchase intention. Among these factors, experiential marketing has the strongest influence, making its implementation highly effective in driving customer satisfaction and loyalty in Umrah travel agencies. Limitations: The study is limited to a relatively small sample size and specific Umrah travel agencies in Semarang, thus limiting the generalizability of the findings. Contribution: This research contributes to marketing strategies by emphasizing the pivotal role of customer satisfaction in mediating the relationship between key marketing factors and repurchase intention. It offers practical insights for Umrah travel agencies to strengthen customer loyalty and gain a competitive edge.
Co-Authors Ayuni, Sri Azhari, Jalaludin Dari, Lutfi Wulan Dyana Wijayanti Edi Purwanto Faruk Azhari, Jalaludin Feriyana, Fida Intan Gigih, Dedy Idha Nurhamidah, Idha Lutfi Nurcholis Maghfuroh, Zahrotul Nila Ubaidah Novita Sari Nurwidiana Nurwidiana Othman, Azmahani Yaacob Primananda, Naufal Athiya Raudlatul Jannah Salleh, Wan Anisabanum Sam Farisa Chaerul Haviana Saputri, Pungky Lela Sitty Yuwalliatin, Sitty Sri Hindah Pudjihastuti, Sri Hindah Sugeng Purwanto Vina Alfionita, Vina Wuryanti Wuryanti