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All Journal JAM : Jurnal Aplikasi Manajemen E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen Pendidikan INOVATIF: Jurnal Penelitian Pendidikan, Agama dan Kebudayaan JURNAL PENDIDIKAN TAMBUSAI Madrosatuna: Journal of Islamic Elementary School eCo-Buss Jurnal ABDINUS : Jurnal Pengabdian Nusantara Journal of Digital Marketing and Halal Industry Jurnal Simki Economic Studi Ilmu Manajemen dan Organisasi eCo-Fin Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Penelitian Mahasiswa Ilmu Sosial, Ekonomi, dan Bisnis Islam (SOSEBI)
Asyhari Asyhari, Asyhari
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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PERAN SPIRITUAL LEADERSHIP TERHADAP EMPLOYEE PERFORMANCE MELALUI EMPLOYEE WELL BEING PADA PEGAWAI DINAS PENDIDIKAN Purwanto, Edi; Asyhari, Asyhari
Jurnal Manajemen Pendidikan Vol. 10 No. 3 (2025): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v10i3.828

Abstract

This study aims to examine the impact of spiritual leadership on employee performance through employee well-being among employees of the Semarang City Education Office. Spiritual leadership, which emphasizes vision, altruistic love, and hope/faith, is considered an important factor in enhancing employees’ psychological well-being and organizational outcomes. The research employed a quantitative approach using a survey method. A Likert scale questionnaire (1–5) was distributed to the entire population of 110 employees. Data were analyzed using Partial Least Squares (PLS) with SmartPLS 3.0, including validity and reliability testing, as well as outer model, inner model, and hypothesis testing. The findings reveal that spiritual leadership has a significant positive effect on employee well-being, employee well-being significantly improves employee performance, and spiritual leadership also directly affects employee performance. Furthermore, employee well-being mediates the relationship between spiritual leadership and employee performance. The results confirm the essential role of spiritual leadership in fostering employee well-being, which subsequently enhances employee performance. The practical implication highlights the importance of strengthening spiritual leadership practices and improving employee well-being programs within government institutions.
Pengaruh Pemasaran, Media Sosial, dan Kepercayaan Merek terhadap Repurchase Intention Semarang Gigih, Dedy; Asyhari, Asyhari
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.3970

Abstract

Purpose: This research aims to examine the impact of experiential marketing, social media marketing, and brand trust on repurchase intention, with customer satisfaction acting as an intervening variable, within the context of Umrah travel agencies in Semarang City. Methodology/approach: A quantitative explanatory research design was employed, involving 100 respondents who had used Umrah travel services at least twice in the last five years. Data were collected via questionnaires and analyzed using SmartPLS software. Results/findings: The results indicate that experiential marketing, social media marketing, and brand trust have a significant impact on customer satisfaction, which subsequently exerts a positive influence on repurchase intention. Customer satisfaction acts as a crucial mediating variable in these relationships. Conclusion: The study concludes that experiential marketing, social media marketing, and brand trust have a positive and significant effect on customer satisfaction, which in turn increases repurchase intention. Among these factors, experiential marketing has the strongest influence, making its implementation highly effective in driving customer satisfaction and loyalty in Umrah travel agencies. Limitations: The study is limited to a relatively small sample size and specific Umrah travel agencies in Semarang, thus limiting the generalizability of the findings. Contribution: This research contributes to marketing strategies by emphasizing the pivotal role of customer satisfaction in mediating the relationship between key marketing factors and repurchase intention. It offers practical insights for Umrah travel agencies to strengthen customer loyalty and gain a competitive edge.
Peran OCB dan Quality of Work Life melalui Kepuasan Kerja dalam meningkatkan Kinerja Karyawan Oktavia, Laily Nur; Asyhari, Asyhari; Fachrunnisa, Olivia
eCo-Fin Vol. 7 No. 3 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i3.2698

Abstract

Riset pada penelitian akademik bertujuan untuk menganalisis serta menentukan pengaruh beberapa variabel, seperti Organizational Citizenship Behavior (OCB) pada Kinerja karyawan, Quality of Work Life (QWL) pada kinerja karyawan, kepuasan kerja pada kinerja karyawan, OCB pada kepuasan kerja, dan QWL terhadap kepuasan kerja. Populasi yang diteliti dalam studi ini yakni semua karyawan di PT. Bukit Semarang Jayametro. Tipe data digunakan yakni data primer dan sekunder. Data primer didapat secara distribusi kuesioner kepada 55 responden, lalu data sekunder dikumpulkan dari studi pustaka yang mencakup buku, internet, jurnal, makalah, artikel, dan sumber lainnya. Analisis dilaksanakan dengan regresi linear berganda dengan program SPSS. Hasil dari penelitian tertulis memunculkan sejumlah kesimpulan, yakni: OCB mempunyai dampak positif serta signifikan pada kinerja karyawan, QWL berdampak positif dan signifikan pada kinerja karyawan, OCB secara signifikan mempengaruhi kepuasan kerja, serta QWL memiliki pengaruh yang sama pada kepuasan kerja. Selain itu, kepuasan kerja tidak dapat berfungsi sebagai suatu mediator antara OCB serta kinerja karyawan, tetapi dapat bertindak sebagai mediator antara QWL dan kinerja karyawan.
The Mediating Effect of Consumer Brand Engagement on the Relationship between Social Media Marketing and Repurchase Intention Asyhari, Asyhari; Ayuni, Sri; Primananda, Naufal Athiya; Saputri, Pungky Lela; Salleh, Wan Anisabanum
Journal of Digital Marketing and Halal Industry Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.2.13137

Abstract

Social media become the primary marketing to enhance repurchase intention in e-commerce. However, not many companies in Indonesia use it to increase sales and gain profits. In addition, some literature reveals that the effect of social media marketing is not significant on repurchase intention. Several studies have shown that the dimensions of social media marketing have no significant effect on consumer behaviour. This study aimed to investigate the influence of social media marketing on repurchase intention through consumer brand engagement. The data were collected from 100 consumers of online Muslim fashion products in Central Java. Data were analysed using the model partial least square structural equation (PLS-SEM) with two steps namely confirmatory and structural analysis. The result indicated that social media marketing had a positive relationship with repurchase intention. Moreover, consumer brand engagement can be mediating the relationship between social media marketing and the repurchase intention of Muslim fashion products in Indonesia. The theoretical implication of this study is to provide an overview of the factors that shape consumer repurchase intention based on Stimulus-Organism-Response theory. The practical implication is that business practitioners should pay more attention to marketing through social media than conventional marketing.
Revitalisasi Kesadaran Lintas Budaya dan Pendampingan Pengurusan Perizinan Industri Sabun Susu Kamila Nurhamidah, Idha; Asyhari, Asyhari; Purwanto, Sugeng
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 11, No 2 (2020): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v11i2.4611

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan di Desa Ngrawan, Kecamatan Getasan, Kabupatn Semarang dengan dua program unggulan, yaitu (1) Revitalisasi Kesadaran Lintas Budaya and (2) Bimbingan memperoleh perizinan industri rumah tangga sabun susu ‘Kamila’. Seperti banyak diketahui, Desa Ngrawan merupakan daerah tujuan wisata terdiri atas pemandangan alam, pertunjukkan seni tari tradisional dan homestay agar pengunjung dapat mempelajari kehidupan di desa,misalnya bercocok tanam dan berternak. Hal ini menggugah Tim Pengbdian Kepada Masyarakat Unissula bekerjasama dengan Unisbank untuk melaksanakan program kerja seperti tersebut di atas untuk memperluas jangkauan industri wisata domestik ataupn manca negara. Untuk itulah diberikan semacam pelatihan kesadaran lintas budaya bagi para anggota Pokdarwis (Kelompok Sadar Wisata) guna memberikan pengetahuan lintas budaya. D samping itu, pendampingan juga diberikanb bagi home industri sabun susu ‘Kamila’ agar dapat mengembangkan produksi dan pemasarnnya. Tanggapan terhadap pengabdian ini sangat positif. Warga setempat mulai sadar akan pentingnya pengetahauan lintas budaya; sementara itu, bagi sabun mer Kamila’ telah diterbitkan BIN: 9120201482921. Selanjutnya rekomendasi yang ditawarkan perlu dikaji ulang aspek religi dan social bagi warga setempat; dan segera sabun susu‘Kamila’ didaftarkan ke BPOM untuk mendapat uji klinis.
Membangun Brand Personality dan Brand Interaction terhadap Purchase Intention melalui Customer Satisfaction pada Produk Safi di Kota Semarang Feriyana, Fida Intan; Asyhari, Asyhari; Wuryanti, Wuryanti
Jurnal Simki Economic Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i1.1137

Abstract

Sales data on the Safi brand on several e-commerce sites show a decline in sales and are uneven, this is due to increasingly tight market competition. The purpose of this study is to be used to build brand personality and brand interaction with purchase intention through customer satisfaction on Safi products in Semarang City. For this study, the purposive sampling method was used, which means that samples were taken based on predetermined criteria in accordance with the objectives of the study. The number of samples taken was one hundred respondents. This study will test the validity and reliability of the scale, the classical assumption test, and the multiple regression and Sobel tests to determine how the intervening variables relate to the independent variables and dependent variables. The results of this study indicate that brand personality and interaction with the brand have a positive and significant effect on customer satisfaction. The results of other analyses indicate that brand personality, interaction with the brand, and customer satisfaction have a positive and significant effect on purchase intention.
PENGARUH EVENT TWIN DATE DAN INFLUENCER MARKETING TERHADAP IMPULSE BUYING MELALUI FEAR OF MISSING OUT (FoMO) SEBAGAI VARIABEL INTERVENING PADA PENGGUNA TIKTOKSHOP DI KOTA SEMARANG Maghfuroh, Zahrotul; Asyhari, Asyhari
SOSEBI: Jurnal Penelitian Mahasiswa Ilmu Sosial Ekonomi dan Bisnis Islam Vol. 5 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/sosebi.v5i2.11540

Abstract

Abstrak: Perkembangan e-commerce di Indonesia yang semakin pesat memunculkan berbagai strategi pemasaran digital, salah satunya melalui event promosi dan influencer marketing. Penelitian ini bertujuan untuk menganalisis pengaruh Event twin date dan Influencer marketing terhadap Impulse Buying dengan fear of missing out (FoMO) sebagai variabel intervening pada pengguna TikTok Shop di Kota Semarang. Jenis penelitian ini adalah penelitian verifikatif dengan pendekatan kuantitatif. Pengumpulan data dilakukan melalui kuesioner terhadap 100 responden yang pernah berbelanja pada saat Event twin date berlangsung, data dianalisis menggunakan metode Partial Least Square Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa Event twin date dan Influencer marketing berkontribusi terhadap peningkatan Impulse Buying melalui peran fear of missing out (FoMO) sebagai variabel psikologis yang memperkuat hubungan keduanya. Temuan ini menegaskan pentingnya memahami aspek emosional konsumen dalam merancang strategi promosi digital yang lebih efektif dan relevan. Kata Kunci: event twin date; influencer marketing; impulse buying; fear of missing out. Abstract: The rapid growth of e-commerce in Indonesia has given rise to various digital marketing strategies, including promotional events and influencer marketing. This study aims to analyze the influence of Twin date Events and Influencer marketing on Impulse buying, with fear of missing out (FoMO) as an intervening variable among TikTok Shop users in Semarang City. This research is a verification study with a quantitative approach. Data were collected through a questionnaire from 100 respondents who had shopped during Twin date Events. The data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). The results show that Twin date Events and Influencer marketing contribute to increased Impulse Buying through the role of fear of missing out (FoMO) as a psychological variable that strengthens the relationship between the two. These findings emphasize the importance of understanding consumer emotional aspects in designing more effective and relevant digital promotional strategies. Keywords: event twin date; influencer marketing; impulse buying; fear of missing out.
Co-Authors Ayuni, Sri Azhari, Jalaludin Dari, Lutfi Wulan Dyana Wijayanti Edi Purwanto Fachrunnisa, Olivia Feriyana, Fida Intan Gigih, Dedy Idha Nurhamidah, Idha Lutfi Nurcholis Maghfuroh, Zahrotul Nila Ubaidah Novita Sari Nurwidiana Nurwidiana Oktavia, Laily Nur Othman, Azmahani Yaacob Primananda, Naufal Athiya Raudlatul Jannah Salleh, Wan Anisabanum Sam Farisa Chaerul Haviana Saputri, Pungky Lela Sari, Febi Alfaticha Sitty Yuwalliatin, Sitty Sri Hindah Pudjihastuti, Sri Hindah Sugeng Purwanto Vina Alfionita, Vina Wuryanti Wuryanti