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PERAN SPIRITUAL LEADERSHIP TERHADAP EMPLOYEE PERFORMANCE MELALUI EMPLOYEE WELL BEING PADA PEGAWAI DINAS PENDIDIKAN Purwanto, Edi; Asyhari, Asyhari
Jurnal Manajemen Pendidikan Vol. 10 No. 3 (2025): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v10i3.828

Abstract

This study aims to examine the impact of spiritual leadership on employee performance through employee well-being among employees of the Semarang City Education Office. Spiritual leadership, which emphasizes vision, altruistic love, and hope/faith, is considered an important factor in enhancing employees’ psychological well-being and organizational outcomes. The research employed a quantitative approach using a survey method. A Likert scale questionnaire (1–5) was distributed to the entire population of 110 employees. Data were analyzed using Partial Least Squares (PLS) with SmartPLS 3.0, including validity and reliability testing, as well as outer model, inner model, and hypothesis testing. The findings reveal that spiritual leadership has a significant positive effect on employee well-being, employee well-being significantly improves employee performance, and spiritual leadership also directly affects employee performance. Furthermore, employee well-being mediates the relationship between spiritual leadership and employee performance. The results confirm the essential role of spiritual leadership in fostering employee well-being, which subsequently enhances employee performance. The practical implication highlights the importance of strengthening spiritual leadership practices and improving employee well-being programs within government institutions.
Pengaruh Pemasaran, Media Sosial, dan Kepercayaan Merek terhadap Repurchase Intention Semarang Gigih, Dedy; Asyhari, Asyhari
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.3970

Abstract

Purpose: This research aims to examine the impact of experiential marketing, social media marketing, and brand trust on repurchase intention, with customer satisfaction acting as an intervening variable, within the context of Umrah travel agencies in Semarang City. Methodology/approach: A quantitative explanatory research design was employed, involving 100 respondents who had used Umrah travel services at least twice in the last five years. Data were collected via questionnaires and analyzed using SmartPLS software. Results/findings: The results indicate that experiential marketing, social media marketing, and brand trust have a significant impact on customer satisfaction, which subsequently exerts a positive influence on repurchase intention. Customer satisfaction acts as a crucial mediating variable in these relationships. Conclusion: The study concludes that experiential marketing, social media marketing, and brand trust have a positive and significant effect on customer satisfaction, which in turn increases repurchase intention. Among these factors, experiential marketing has the strongest influence, making its implementation highly effective in driving customer satisfaction and loyalty in Umrah travel agencies. Limitations: The study is limited to a relatively small sample size and specific Umrah travel agencies in Semarang, thus limiting the generalizability of the findings. Contribution: This research contributes to marketing strategies by emphasizing the pivotal role of customer satisfaction in mediating the relationship between key marketing factors and repurchase intention. It offers practical insights for Umrah travel agencies to strengthen customer loyalty and gain a competitive edge.
Peran OCB dan Quality of Work Life melalui Kepuasan Kerja dalam meningkatkan Kinerja Karyawan Oktavia, Laily Nur; Asyhari, Asyhari; Fachrunnisa, Olivia
eCo-Fin Vol. 7 No. 3 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i3.2698

Abstract

Riset pada penelitian akademik bertujuan untuk menganalisis serta menentukan pengaruh beberapa variabel, seperti Organizational Citizenship Behavior (OCB) pada Kinerja karyawan, Quality of Work Life (QWL) pada kinerja karyawan, kepuasan kerja pada kinerja karyawan, OCB pada kepuasan kerja, dan QWL terhadap kepuasan kerja. Populasi yang diteliti dalam studi ini yakni semua karyawan di PT. Bukit Semarang Jayametro. Tipe data digunakan yakni data primer dan sekunder. Data primer didapat secara distribusi kuesioner kepada 55 responden, lalu data sekunder dikumpulkan dari studi pustaka yang mencakup buku, internet, jurnal, makalah, artikel, dan sumber lainnya. Analisis dilaksanakan dengan regresi linear berganda dengan program SPSS. Hasil dari penelitian tertulis memunculkan sejumlah kesimpulan, yakni: OCB mempunyai dampak positif serta signifikan pada kinerja karyawan, QWL berdampak positif dan signifikan pada kinerja karyawan, OCB secara signifikan mempengaruhi kepuasan kerja, serta QWL memiliki pengaruh yang sama pada kepuasan kerja. Selain itu, kepuasan kerja tidak dapat berfungsi sebagai suatu mediator antara OCB serta kinerja karyawan, tetapi dapat bertindak sebagai mediator antara QWL dan kinerja karyawan.
The Mediating Effect of Consumer Brand Engagement on the Relationship between Social Media Marketing and Repurchase Intention Asyhari, Asyhari; Ayuni, Sri; Primananda, Naufal Athiya; Saputri, Pungky Lela; Salleh, Wan Anisabanum
Journal of Digital Marketing and Halal Industry Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.2.13137

Abstract

Social media become the primary marketing to enhance repurchase intention in e-commerce. However, not many companies in Indonesia use it to increase sales and gain profits. In addition, some literature reveals that the effect of social media marketing is not significant on repurchase intention. Several studies have shown that the dimensions of social media marketing have no significant effect on consumer behaviour. This study aimed to investigate the influence of social media marketing on repurchase intention through consumer brand engagement. The data were collected from 100 consumers of online Muslim fashion products in Central Java. Data were analysed using the model partial least square structural equation (PLS-SEM) with two steps namely confirmatory and structural analysis. The result indicated that social media marketing had a positive relationship with repurchase intention. Moreover, consumer brand engagement can be mediating the relationship between social media marketing and the repurchase intention of Muslim fashion products in Indonesia. The theoretical implication of this study is to provide an overview of the factors that shape consumer repurchase intention based on Stimulus-Organism-Response theory. The practical implication is that business practitioners should pay more attention to marketing through social media than conventional marketing.