Article Per Year (5 Year)
p-Index From 2020 - 2025
2.47
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen Pendidikan INOVATIF: Jurnal Penelitian Pendidikan, Agama dan Kebudayaan JURNAL PENDIDIKAN TAMBUSAI Madrosatuna: Journal of Islamic Elementary School eCo-Buss Journal of Digital Marketing and Halal Industry Studi Ilmu Manajemen dan Organisasi eCo-Fin Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi IIJSE
Asyhari Asyhari, Asyhari
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
Pengaruh Pemasaran, Media Sosial, dan Kepercayaan Merek terhadap Repurchase Intention Semarang Gigih, Dedy; Asyhari, Asyhari
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.3970

Abstract

Purpose: This research aims to examine the impact of experiential marketing, social media marketing, and brand trust on repurchase intention, with customer satisfaction acting as an intervening variable, within the context of Umrah travel agencies in Semarang City. Methodology/approach: A quantitative explanatory research design was employed, involving 100 respondents who had used Umrah travel services at least twice in the last five years. Data were collected via questionnaires and analyzed using SmartPLS software. Results/findings: The results indicate that experiential marketing, social media marketing, and brand trust have a significant impact on customer satisfaction, which subsequently exerts a positive influence on repurchase intention. Customer satisfaction acts as a crucial mediating variable in these relationships. Conclusion: The study concludes that experiential marketing, social media marketing, and brand trust have a positive and significant effect on customer satisfaction, which in turn increases repurchase intention. Among these factors, experiential marketing has the strongest influence, making its implementation highly effective in driving customer satisfaction and loyalty in Umrah travel agencies. Limitations: The study is limited to a relatively small sample size and specific Umrah travel agencies in Semarang, thus limiting the generalizability of the findings. Contribution: This research contributes to marketing strategies by emphasizing the pivotal role of customer satisfaction in mediating the relationship between key marketing factors and repurchase intention. It offers practical insights for Umrah travel agencies to strengthen customer loyalty and gain a competitive edge.
Peran OCB dan Quality of Work Life melalui Kepuasan Kerja dalam meningkatkan Kinerja Karyawan Oktavia, Laily Nur; Asyhari, Asyhari; Fachrunnisa, Olivia
eCo-Fin Vol. 7 No. 3 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i3.2698

Abstract

Riset pada penelitian akademik bertujuan untuk menganalisis serta menentukan pengaruh beberapa variabel, seperti Organizational Citizenship Behavior (OCB) pada Kinerja karyawan, Quality of Work Life (QWL) pada kinerja karyawan, kepuasan kerja pada kinerja karyawan, OCB pada kepuasan kerja, dan QWL terhadap kepuasan kerja. Populasi yang diteliti dalam studi ini yakni semua karyawan di PT. Bukit Semarang Jayametro. Tipe data digunakan yakni data primer dan sekunder. Data primer didapat secara distribusi kuesioner kepada 55 responden, lalu data sekunder dikumpulkan dari studi pustaka yang mencakup buku, internet, jurnal, makalah, artikel, dan sumber lainnya. Analisis dilaksanakan dengan regresi linear berganda dengan program SPSS. Hasil dari penelitian tertulis memunculkan sejumlah kesimpulan, yakni: OCB mempunyai dampak positif serta signifikan pada kinerja karyawan, QWL berdampak positif dan signifikan pada kinerja karyawan, OCB secara signifikan mempengaruhi kepuasan kerja, serta QWL memiliki pengaruh yang sama pada kepuasan kerja. Selain itu, kepuasan kerja tidak dapat berfungsi sebagai suatu mediator antara OCB serta kinerja karyawan, tetapi dapat bertindak sebagai mediator antara QWL dan kinerja karyawan.
The Mediating Effect of Consumer Brand Engagement on the Relationship between Social Media Marketing and Repurchase Intention Asyhari, Asyhari; Ayuni, Sri; Primananda, Naufal Athiya; Saputri, Pungky Lela; Salleh, Wan Anisabanum
Journal of Digital Marketing and Halal Industry Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.2.13137

Abstract

Social media become the primary marketing to enhance repurchase intention in e-commerce. However, not many companies in Indonesia use it to increase sales and gain profits. In addition, some literature reveals that the effect of social media marketing is not significant on repurchase intention. Several studies have shown that the dimensions of social media marketing have no significant effect on consumer behaviour. This study aimed to investigate the influence of social media marketing on repurchase intention through consumer brand engagement. The data were collected from 100 consumers of online Muslim fashion products in Central Java. Data were analysed using the model partial least square structural equation (PLS-SEM) with two steps namely confirmatory and structural analysis. The result indicated that social media marketing had a positive relationship with repurchase intention. Moreover, consumer brand engagement can be mediating the relationship between social media marketing and the repurchase intention of Muslim fashion products in Indonesia. The theoretical implication of this study is to provide an overview of the factors that shape consumer repurchase intention based on Stimulus-Organism-Response theory. The practical implication is that business practitioners should pay more attention to marketing through social media than conventional marketing.
Revitalisasi Kesadaran Lintas Budaya dan Pendampingan Pengurusan Perizinan Industri Sabun Susu Kamila Nurhamidah, Idha; Asyhari, Asyhari; Purwanto, Sugeng
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 11, No 2 (2020): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v11i2.4611

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan di Desa Ngrawan, Kecamatan Getasan, Kabupatn Semarang dengan dua program unggulan, yaitu (1) Revitalisasi Kesadaran Lintas Budaya and (2) Bimbingan memperoleh perizinan industri rumah tangga sabun susu ‘Kamila’. Seperti banyak diketahui, Desa Ngrawan merupakan daerah tujuan wisata terdiri atas pemandangan alam, pertunjukkan seni tari tradisional dan homestay agar pengunjung dapat mempelajari kehidupan di desa,misalnya bercocok tanam dan berternak. Hal ini menggugah Tim Pengbdian Kepada Masyarakat Unissula bekerjasama dengan Unisbank untuk melaksanakan program kerja seperti tersebut di atas untuk memperluas jangkauan industri wisata domestik ataupn manca negara. Untuk itulah diberikan semacam pelatihan kesadaran lintas budaya bagi para anggota Pokdarwis (Kelompok Sadar Wisata) guna memberikan pengetahuan lintas budaya. D samping itu, pendampingan juga diberikanb bagi home industri sabun susu ‘Kamila’ agar dapat mengembangkan produksi dan pemasarnnya. Tanggapan terhadap pengabdian ini sangat positif. Warga setempat mulai sadar akan pentingnya pengetahauan lintas budaya; sementara itu, bagi sabun mer Kamila’ telah diterbitkan BIN: 9120201482921. Selanjutnya rekomendasi yang ditawarkan perlu dikaji ulang aspek religi dan social bagi warga setempat; dan segera sabun susu‘Kamila’ didaftarkan ke BPOM untuk mendapat uji klinis.
The Influence of Intellectual Stimulation on Human Resource Performance through Self-Efficacy at PT PLN (Persero), East and North Kalimantan Distribution Main Unit Ervia, Fenti Arie; Asyhari, Asyhari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7797

Abstract

This study aims to examine the influence of intellectual stimulation on human resource performance through self-efficacy at PT PLN (Persero), East and North Kalimantan Distribution Main Unit. Intellectual stimulation, as part of transformational leadership, is believed to enhance employees' ability to think critically and solve problems creatively, which in turn can improve their self-efficacy and overall job performance. Using a quantitative approach with data collected through questionnaires distributed to employees, this research analyzes the direct and indirect effects of intellectual stimulation on performance. The findings indicate that intellectual stimulation has a significant positive effect on self-efficacy and human resource performance, with self-efficacy acting as a mediating variable. These results highlight the importance of leaders applying intellectually stimulating strategies to foster a more confident and high-performing workforce.
Co-Authors Ayuni, Sri Azhari, Jalaludin Dari, Lutfi Wulan Dyana Wijayanti Edi Purwanto Ervia, Fenti Arie Fachrunnisa, Olivia Gigih, Dedy Idha Nurhamidah, Idha Lutfi Nurcholis Nila Ubaidah Novita Sari Nurwidiana Nurwidiana Oktavia, Laily Nur Othman, Azmahani Yaacob Primananda, Naufal Athiya Raudlatul Jannah Salleh, Wan Anisabanum Sam Farisa Chaerul Haviana Saputri, Pungky Lela Sari, Febi Alfaticha Sitty Yuwalliatin, Sitty Sri Hindah Pudjihastuti, Sri Hindah Sugeng Purwanto Vina Alfionita, Vina