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All Journal Journal on Education Bima Journal : Business, Management and Accounting Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Innovative: Journal Of Social Science Research Jurnal Bisnis dan Ekonomi Journal of Innovative and Creativity Jurnal Pengabdian dan Inovasi Masyarakat
Arif Hidayat
Universitas Pertiwi
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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The Influence Of Organizational Culture And Leadership Style On Performance Through Motivation As An Intervening Variable At PT Indonesia Chemi-Con: Pengaruh Budaya Organisasi dan Gaya Kepemimpinan terhadap Kinerja melalui Motivasi sebagai Variabel Intervensi di PT Indonesia Chemi-Con Mat Mursalin; Sri Mulyani; Arif Hidayat
Jurnal Bisnis dan Ekonomi Vol 4 No 2 (2026): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v4i2.195

Abstract

Abstract: This study aims to analyse the influence of organisational culture and leadership style on employee performance mediated by work motivation among employees of PT Indonesia Chemi Con. This study uses a quantitative approach with a survey method. Data was collected by distributing questionnaires to employees of PT Indonesia Chemi Con as research respondents. The data analysis technique used was Structural Equation Modelling (SEM) with a Partial Least Squares (PLS) approach. The results of the study indicate that organisational culture has a positive and significant effect on employee performance. In addition, leadership style also has a positive and significant effect on employee performance. Furthermore, the results of the study prove that organisational culture and leadership style have a positive and significant effect on work motivation. Work motivation is also proven to have a positive and significant effect on employee performance. The test results show that work motivation acts as a mediating variable that strengthens the influence of organizational culture on employee performance. In addition, work motivation has also been proven to mediate the influence of leadership style on employee performance. Thus, it can be concluded that the improvement in employee performance at PT Chemi Con Indonesia is not only directly influenced by organizational culture and leadership style, but also indirectly through increased work motivation Keywords: Organizational Culture, Leadership Style, Work Motivation, Employee Performance
Analysis Of Digital Marketing Implementation In Increasing Brand Awareness And Sales: A Case Study Of Pertiwi Village: Analisis Implementasi Pemasaran Digital dalam Meningkatkan Kesadaran Merek dan Penjualan: Studi Kasus Desa Pertiwi Viko Rachmatullah Putra; Sri Mulyani; Arif Hidayat
Jurnal Bisnis dan Ekonomi Vol 4 No 2 (2026): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v4i2.204

Abstract

Abstrak :The rapid development of digital technology has transformed consumer behavior within the tourism industry, necessitating accommodation service providers to adapt to more modern marketing strategies. Pertiwi Village, a provider of resort, villa, and convention services in Cisarua, Bogor, faces challenges in optimizing extensive market potential through digital platforms. This study aims to analyze the implementation of digital marketing conducted by Pertiwi Village and the extent to which this implementation can increase brand awareness and sales. The research methodology employed is descriptive qualitative with a case study approach. Primary data were obtained through in-depth interviews with the owner, management, digital marketing team, and consumers. Secondary data were gathered through direct observation of the company's digital assets (Instagram, TikTok, WhatsApp) and internal documentation related to sales reports and photographs of Pertiwi Village. Data validity was ensured through source and method triangulation.The results indicate that digital marketing implementation at Pertiwi Village focuses on utilizing Instagram and TikTok as primary channels for building brand awareness through visual content. However, challenges remain regarding content consistency, substance, and variety, as well as the synchronization between digital activities and optimal sales conversion. Furthermore, the TikTok platform has not been optimallyutilized by Pertiwi Village. Evaluation of success indicators shows that while there has been a significant increase in reach and engagement, sales growth strategies are still highly dependent on the responsiveness of the reservation team in handling inquiries via WhatsApp. This study provides recommendations including the renewal of created content, updates to digital marketing strategies, more optimal use of TikTok, as well as strengthening the integration of digital reservation systems and optimizing the use of paid advertising to reach more specific market segments.Research Objectives: :1. To identify the implementation of Digital Marketing (such as platforms, content types, and campaigns) that has been carried out by Pertiwi Village.2. To analyze the extent to which the implementation of Digital Marketing is able to increase Brand Awareness.3. To analyze how the implementation of Digital Marketing at Pertiwi Village contributes to the increase in Sales..Method : This study employs a descriptive qualitative research method with a case study approach. Primary data were obtained through interviews and direct observations at Pertiwi Village, while secondary data were sourced from supporting documents, such as photographs and company archives. Results : 1. The Digital Strategy: Building the Foundation Right now, Pertiwi Village is in the early but crucial stages of its digital journey. They’ve successfully tapped into the power of social media—specifically Instagram and TikTok—to act as their visual storefront. By using WhatsApp Business as their main communication hub, they’ve created a direct line to their customers. However, there’s still a big opportunity to level up. Moving beyond social media by building an official website and joining major travel platforms (OTAs) would take their professionalism and accessibility to the next level.2. Brand Awareness: Creating the "Homie" Identity One of the most impressive findings is how well the brand’s identity resonates with the public. Pertiwi Village has managed to carve out a reputation for being a "home away from home." Their digital content doesn't just look good; it’s honest. Because the peaceful vibe people see on their screens matches the actual experience at the villa, they’ve built a strong sense of trust. The high ratings on Google Maps further prove that their brand isn't just a logo—it’s a promise of quality that people actually recognize.3. Sales Performance: From Likes to Bookings When we look at the bottom line, the digital efforts are clearly paying off. We’ve seen a steady climb in bookings from 2023 through 2025, which tells us that their online presence is doing more than just gaining "likes"—it’s driving revenue. The sales process is very human-centric; it starts with a spark of interest on social media and ends with a conversation on WhatsApp. The takeaway here is that while the content catches the eye, it’s the quick and friendly response from the reservation team that ultimately closes the deal.
Color and Motif Adjustment Strategies of Batik Cap in Overcoming Consumer Ambiguity for Batik MSME Sales Improvement in Jakarta: Strategi Penyesuaian Warna dan Motif Batik Cap dalam Mengatasi Ambiguitas Konsumen untuk Peningkatan Penjualan UMKM Batik di Jakarta Ade; Danang Aziz Akbarona; Arif Hidayat
Jurnal Bisnis dan Ekonomi Vol 4 No 2 (2026): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v4i2.205

Abstract

Abstract Objective: This study aims to examine color and motif adjustment strategies of batik cap in reducing consumer ambiguity to increase batik MSME sales in Jakarta.Methodology: A descriptive qualitative approach was employed with thematic analysis of 8 informants consisting of 2 batik cap MSME practitioners, 5 multigenerational consumers (ages 22–29 and 58–65), and 1 Visual Communication Design academic. Data were collected through in-depth interviews, field observation, and documentation studies.Findings: The research revealed three dimensions of consumer ambiguity: (1) perceptual ambiguity (inability to distinguish batik cap from digital printing), (2) referential ambiguity (emptiness of symbolic meaning of traditional motifs among younger generations), and (3) evaluative ambiguity (collapse of cultural hierarchy due to inconsistent product positioning). Successful MSMEs implemented three integrated strategies: generation- and region-based segmented visual design, cultural bridging through the principle of "adaptation not adoption," and quality signaling through production process transparency. These strategies increased purchase conversion by 35–100%, opened new consumer segments aged 20–45, and built long-term trust with repurchase rates up to 38%.
Implementasi Strategi Diferesiasi dan Adaptasi dalam Pengembangan Daya Saing Bisnis Co-Working Space (Studi Kasus pada Jofter Group) Budi Wahyono; Arif Hidayat; Sri Mulyani
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6539

Abstract

The development of the service industry in the era of globalization and digitalization is characterized by increasingly fierce competition and dynamic changes in customer needs. This phenomenon also occurs in the co-working space industry, which is required to not only provide workspace but also offer added value through flexible, innovative, and user-experience-oriented services. Jofter Group, as one of the co-working space service providers, faces the challenge of high competition, requiring the right strategy to maintain and improve its business competitiveness. This study aims to describe and analyze the implementation of differentiation and adaptation strategies in developing the competitiveness of the co-working space business at Jofter Group, including the internal and external factors that influence it, the impact of the strategy on competitiveness and business sustainability, as well as the challenges and strategic efforts undertaken. This study uses a qualitative method with a case study approach. Data collection techniques were carried out through in-depth interviews, observation, and documentation, while data analysis was conducted descriptively-qualitatively. The results show that Jofter Group's differentiation strategy is realized through integrated services, package flexibility, and the integration of business support facilities that can increase customer satisfaction and loyalty. The adaptation strategy is reflected in the company's ability to adjust services, utilize digital technology, and respond quickly to changing market needs. The implementation of these two strategies has a positive impact on competitiveness, brand image, and business sustainability. The conclusion of this study confirms that the synergy between differentiation and adaptation strategies is a key factor in enhancing the competitiveness of co-working space businesses. The originality of this research lies in the in-depth disclosure of the actual practices of differentiation and adaptation strategies in the context of the co-working space industry through a qualitative case study approach.
Co-Authors Ade Ai Surtika Dewi Aliy Rasyid Allyya Saputra Arif Nugroho Budi Wahyono Danang Aziz Akbarona Dinda Amalia Dini Aprianti Dyah Shinta K Dyah Shinta Kusumaningtyas Elda Sagitarius Emanuel M. Bayudhirgantara Emanuel M. Bayudhirgantara Emanuel Michael Bayudhirgantara Farrah Farrah Fitrawansyah Frances Roi Seston Tampubolon Ganjar Garibaldi Joelianti Dwi S Joelianti Dwi Supraptiningsih Lilik Pujiani Marliana Dwi Megawati Mat Mursalin Mohamat Basori Nofia Natasari Noviana Lestari Pristanto Ria Irawan Sarah Hasibuan Siti Nuridah Sopian Sri Mulyani Syamsul Bahri Taryanto Viko Rachmatullah Putra Widya Lelisa Army Yuda Adriansyah