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All Journal Syntax Jurnal Informatika Scan : Jurnal Teknologi Informasi dan Komunikasi Proceeding International Conference on Information Technology and Business Jurnal Teknologi Informasi dan Ilmu Komputer International conference on Information Technology and Business (ICITB) Jurnal Sistem Informasi dan Bisnis Cerdas Informatika Mulawarman: Jurnal Ilmiah Ilmu Komputer INTEGER: Journal of Information Technology JIEET (Journal of Information Engineering and Educational Technology) JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) JASIEK (Jurnal Aplikasi Sains, Informasi, Elektronika dan Komputer) Jurnal Informatika dan Rekayasa Elektronik bit-Tech Journal of Appropriate Technology for Community Services JATI (Jurnal Mahasiswa Teknik Informatika) CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) Jurnal Layanan Masyarakat (Journal of Public Service) Jifosi Nusantara Science and Technology Proceedings International Journal Of Computer, Network Security and Information System (IJCONSIST) KERNEL: Jurnal Riset Inovasi Bidang Informatika dan Pendidikan Informatika Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Jurnal Informatika Dan Tekonologi Komputer (JITEK) East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Teknik Informatika dan Teknologi Informasi Jurnal Krisnadana JUSIFOR : Jurnal Sistem Informasi dan Informatika Jurnal Pepadu Jurnal Ilmiah Teknik Informatika dan Komunikasi Jurnal Krisnadana Jurnal Informatika Polinema (JIP) Router : Jurnal Teknik Informatika dan Terapan Bridge: Jurnal Publikasi Sistem Informasi dan Telekomunikasi Repeater: Publikasi Teknik Informatika dan Jaringan Router : Jurnal Teknik Informatika dan Terapan Jurnal Informatika Dan Tekonologi Komputer
Henni Endah Wahanani
Program Studi Informatika, Fakultas Ilmu Komputer, UPN “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Social Sciences Other

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Journal : Jurnal Pepadu

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PEMBERDAYAAN PEREMPUAN WIRAUSAHA BERBASIS INOVASI DAN TEKNOLOGI DIGITAL UNTUK PENGUATAN EKONOMI LOKAL DI DESA JABUNG, KECAMATAN PANEKAN, KABUPATEN MAGETAN, JAWA TIMUR Henni Endah Wahanani; Swasti, Ika Korika; Sholihatin, Endang; Affro, Salma; Arimawan, Kesya Sakha Nesya
Jurnal Pepadu Vol 6 No 3 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i3.8197

Abstract

ABSTRACT This community engagement initiative aims to empower women entrepreneurs in Jabung Village, Panekan Subdistrict, Magetan Regency, East Java, through the implementation of product innovation and the utilization of digital technology to strengthen the local economy. The primary challenges faced by the target group include limited knowledge of digital marketing, poor packaging quality, and restricted market reach. The program was executed through a series of activities comprising training sessions, technology transfer, demonstrations, and intensive mentoring, involving 15 women entrepreneurs as core partners. A participatory approach based on Participatory Rural Appraisal (PRA) was employed, enabling active involvement of participants in every stage of the program. The outcomes indicate a significant improvement in the participants' ability to manage digital business accounts on platforms such as Tokopedia, Instagram Business, Facebook Business, and TikTok Business, with an average understanding increase of 73%, as measured by pre- and post-test evaluations. Furthermore, 85% of participants successfully created and managed online business accounts, 75% consistently uploaded product content with enhanced appeal, and 80% actively utilized social media for promotional purposes. Innovation was also evident in packaging design, with 85% of participants developing brand-identified labels, thereby enhancing consumer perception and market appeal. The tangible impacts of the program include an average sales increase of 25%, expansion of market reach beyond the village, and a rise in women's contribution to household income from 10–15% to 25–30%. These findings underscore that MSME digitalization through training, technology transfer, and branding enhancement can significantly improve women's economic independence while sustainably strengthening the local economy. Keywords: women empowerment, entrepreneurship, digitalization, product innovation, branding, local economy.
Co-Authors Abdi, Harris Cipta Abiyan Naufal Hilmi Achmad Junaidi Aditia Mieka Darminta Adityawati, Dewi Affro, Salma Agung Mustika Rizki Agung Mustika Rizki, Agung Mustika Agussalim, Agussalim Akbar, Fawwaz Ali Al Afgany, Muhammad Iqbal Al Hamda, Veqqy Ani Dijah Rahajoe Aniisah Eka Rahmawati Arif Saifudin, Muhamad Arimawan, Kesya Sakha Nesya Arrosyid, Muhammad Habib Arum Prabowo, Galih Bagaskara, Bregas Arya Bariq Satrio Yudoko Basuki Rahmat Masdi Siduppa Budi Nugroho Budianto Budianto Chystia Aji Putra Darminta, Aditia Mieka Eka Zuni Selviana Endang Sholihatin Erlangga Wicaksono, Dewa Erlina Diah Karisma Eva Yulia Puspaningrum Fadhilasari, Annisa Fetty Tri Anggraeny Fikri Dwilaksono Firnanda, Mochammad Yoga Firza Prima Aditiawan Fitriansyah, Muhammad Daffa Hamzah Dimas Syah Reza Hermawan, Oky I Made Suartana I Nyoman Sujana idhom, Mohammad IMANDAYANTI, NUR EZA Intan Yuniar Purbasari inthan anggraini, dieas Islah Rachmawati Kristiawan, Kiki Yuniar Lina Nurlaili, Afina Made Hanindia Prami Swari Mandyartha, Eka Prakarsa Mohamad Ilham Prasetyo Raharjo Mohammad Idhom Muhammad Idhom Muhammad Rizki Alamsyah Muhammad, rizal Muttaqin, Faisal Nafa Nabila El Indri naufal firdaus, ahmad Nugroho, Budi Nugroho, Budi Nugroho, Budi Nur Firmansyah, Taufik Nurlaili, Afina Lina Phitria, Shaum Prakoso, Galih Indo Putra, Chrystia Aji Putra, Chystia Aji Putri, Della Atika Rahmawati, Aniisah Eka Rayhan Rizal Mahendra Retno Mumpuni Retno Mumpuni Sandy Rizkyando Sandy, Aditya Noor Saputra, Wahyu S.J. Saputro, Fajar Arif Eko Shabika Aqmarina, Azzuraa Soedarto, Teguh Suartana, I Made Sugiarto Sugiarto - SUGIARTO - Sukirmiyadi, Sukirmiyadi Swasti, Ika Korika TATI NURHAYATI Thohir, A. Zaki Thomas Andrew Imanzaghi Vita Via, Yisti Wahono, Bari Hade Variant Yudha Asmara, I Wayan Zaim, Mohammad Syarifuz