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All Journal Jurnal Komunikasi Transformasi: Jurnal Pengabdian Masyarakat urnal Interaksi: Jurnal Ilmu Komunikasi Interaksi Peradaban: Jurnal Komunikasi dan Penyiaran Islam Jurnal Ilmu Komunikasi Mediator: Jurnal Komunikasi Komunikatif : Jurnal Ilmiah Komunikasi
Rona Rizkhy Bunga Chasana
Universitas Muhammadiyah Surakarta
Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Komunikasi

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Crisis in digital era and brand sustainability: Analyzing the #whitelabapologize activism on social media Chasana, Rona Rizkhy Bunga; Purworini, Dian; Apriliani, Riski
Jurnal Komunikasi Vol. 19 No. 3 (2025): VOLUME 19 NO 3 OKTOBER 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss3.art9

Abstract

This research aims to examine how crisis information spreads on social media and leads to activism. The public perceives the Whitelab brand event, which collaborated with K-Pop idol Sehun, as fraught with issues. This has resulted in public protests and the emergence of the #whitelabapologize hashtag on Twitter. This qualitative research uses social network analysis (SNA) to understand the social network and actors surrounding the conversation. A total of 10,000 tweets using #whitelabapologize were extracted from Twitter using Netlytic on the crucial date of the event. The research results classify #whitelabapologize as hashtag activism. Individual actors and the fan bases of K-pop idols drive the conversations on this social network. The data also reveals that this activism follows the logic of connective action.
Co-Authors Anisa Febri Tri Wahyuni Azizah Nurhakim Devi Afriyantari Puspa Putri Dian Purworini Endang Wahyu Pamungkas Haryanti, Yanti Kirana Ayudifa Lelita Azaria Rahmadiva Maryam Naidoo, Gedala Mulliah Putri, Dinda Syaharani Riski Apriliani Setyawan, Sidiq Vernanda, Yuniar Wili Astuti