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All Journal Jurnal Komunikasi Transformasi: Jurnal Pengabdian Masyarakat urnal Interaksi: Jurnal Ilmu Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Interaksi Peradaban: Jurnal Komunikasi dan Penyiaran Islam Jurnal Ilmu Komunikasi Proceeding ISETH (International Summit on Science, Technology, and Humanity) Mediator: Jurnal Komunikasi Komunikatif : Jurnal Ilmiah Komunikasi
Rona Rizkhy Bunga Chasana
Universitas Muhammadiyah Surakarta
Religion Arts Humanities Computer Science & IT Education Engineering Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Other

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Implementing CSR to Strengthen Corporate Image: The Strategy of PT Telkom Indonesia Witel Solo Anisa Febri Tri Wahyuni; Rona Rizkhy Bunga Chasana
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5136

Abstract

Social responsibility has become something that companies must implement. Companies are legally required to fulfill their social responsibility obligations toward the environment and society. PT Telkom Indonesia Witel Solo carries out corporate social responsibility activities, one of which is planting mangrove trees to prevent coastal erosion and support the achievement of the Sustainable Development Goals (SDGs). In addition to complying with existing regulations, the company receives feedback from its stakeholders in the form of image or reputation through a strategy that emerges from CSR activities. Stakeholder involvement in the implementation of CSR is something that the company needs to pay attention to. This research aims to identify the corporate social responsibility (CSR) strategy employed by PT Telkom Indonesia Witel Solo to enhance its image. This study uses qualitative methods with data analysis according to Miles and Huberman to obtain results that aligned with the research objectives. The findings show that the company implements active participation strategies with its stakeholders, adheres to business ethics, establishes communication and maintains sustainable relationships, and creates value through social and environmental programs in the implementation of profit, people, and planet.
Digital Activism in the Brave Pink Hero Green Movement: Forms of Political Participation by Influencers and the Public on Social Media Gandhi Rahmat Romadhoni; Rona Rizkhy Bunga Chasana
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.7600

Abstract

This study aims to analyze the forms of digital political participation emerging from the involvement of influencers and the public in disseminating the Brave Pink-Hero Green visual campaign within the #ResetIndonesia movement on social media. Employing a descriptive qualitative approach, the study collected data through in-depth interviews with six purposively selected informants, consisting of three influencers and three members of the public actively engaged in the campaign. Data were analyzed using the Miles and Huberman interactive model, including data reduction, data display, and conclusion drawing, while source triangulation was used to ensure validity. The findings indicate that the Brave Pink-Hero Green campaign spread organically across social media platforms without formal organizational structures, driven by shared socio-political concerns and facilitated through visual symbols representing courage, solidarity, and criticism of government policies. Digital political participation is manifested through activities such as reposting content, changing profile pictures, sharing information, commenting, and engaging in online discussions. Influencers played a strategic role in amplifying messages, simplifying issues, and increasing public awareness, whereas the public contributed by extending message dissemination and fostering collective engagement. The interaction between influencers and the public reflects the characteristics of connective action and participatory culture, highlighting how digital media enables collaborative and decentralized political participation. This study contributes to the digital activism literature by examining visual symbol-based activism through the Brave Pink-Hero Green campaign, extending current understandings of digital political participation beyond hashtag-centered activism.
Co-Authors Anisa Febri Tri Wahyuni Azizah Nurhakim Devi Afriyantari Puspa Putri Dian Purworini Endang Wahyu Pamungkas Gandhi Rahmat Romadhoni Happy Naja Haliza Kirana Ayudifa Lelita Azaria Rahmadiva Maryam Naidoo, Gedala Mulliah Putri, Dinda Syaharani Riski Apriliani Sidiq Setyawan Vernanda, Yuniar Wili Astuti Yanti Haryanti