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All Journal Jurnal Manajemen Bisnis Eka Prasetya Community Development Journal: Jurnal Pengabdian Masyarakat SOSEARCH : Social Science Educational Research Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Jurnal Ekonomika Dan Bisnis International Journal of Educational Research Excellence (IJERE) e-Jurnal Apresiasi Ekonomi Economica: Journal of Economic and Economic Education Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Criksetra: Jurnal Pendidikan Sejarah
Neffi Sulkaisi
Universitas PGRI Sumatera Barat
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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Short-Video Marketing Trends: The Influence of Content on The Decision To Purchase ERIGO Products on The TikTok Application: Indonesia Neffi Sulkaisi; Irfan Fiddle; Herisvan Hendra; Nia Febriyani
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1128

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh konten video pendek terhadap keputusan pembelian produk ERIGO di TikTok. Tiga variabel yang diteliti adalah daya tarik visual, keaslian konten, dan keterlibatan emosional. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik purposive sampling terhadap 150 responden. Analisis data dilakukan menggunakan SEM AMOS. Hasil penelitian menunjukkan bahwa ketiga variabel berpengaruh positif dan signifikan terhadap keputusan pembelian, dengan keterlibatan emosional sebagai faktor paling dominan. Temuan ini menunjukkan pentingnya strategi konten yang menarik, autentik, dan emosional dalam meningkatkan efektivitas pemasaran di platform video pendek seperti TikTok. Kata kunci: TikTok, video pendek, keputusan pembelian, konten digital, ERIGO. ABSTRACT This study analyzes the influence of short-video content on the purchase decision of ERIGO products on TikTok. The variables examined include visual appeal, content authenticity, and emotional engagement. A quantitative approach was used with purposive sampling of 150 respondents. Data were analyzed using SEM AMOS. The results indicate that all three variables significantly affect purchase decisions, with emotional engagement being the most dominant factor. The findings highlight the importance of compelling, authentic, and emotionally engaging content in enhancing marketing effectiveness on short-video platforms like TikTok. Keywords: TikTok, short video, purchase decision, digital content, ERIGO.
Discovery Learning Model As a Forum For Emancipatory Thinking in Social Studies Learning In Digital Era Felia Siska; Irwan Irwan; Asnimawati; Maria Magdalena Beatrice Sogen; Neffi Sulkaisi
Criksetra: Jurnal Pendidikan Sejarah Vol. 14 No. 1 (2025)
Publisher : Sriwijaya University in collaboration with  Perkumpulan Program Studi Pendidikan Sejarah Se-Indonesia (P3SI) dan Masyarakat Sejarawan Indonesia (MSI). 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36706/jc.v14i1.43

Abstract

 The purpose of this writing is to analyze the learning model of discovery learning as a forum for emancipatory thinking in social studies learning in the digital era. The research method used is Library Reasearch. The results showed that the discovery learning model is needed in social studies learning both at the elementary school level in the digital era. Through this model, students are able to think critically and have creativity in solving problems and connecting social phenomena that occurred in the past. In addition, being able to improve critical ways of thinking and provide opportunities for students to develop creativity in Social Studies learning in the present condition by thinking emancipatorically, this way of thinking departs from the critical theory developed by Jurgen Habermas of the Frankfurt School. This thinking raises the question of emancipatory as a link between the past and the present so that students are able to take the right creative development in solving problems.
FINANCIAL RISK AS MEDIATION OF THE EFFECT OF PERCEIVED QUALITY AND PERCEIVED SACRIFICE ON PERCEIVED VALUE FOR CUSTOMERS RESTAURANT PADANG Alfattory Rheza Syahrul; Syailendra Eka Saputra; Neffi Sulkaisi; Nora Susanti
JURNAL ECONOMICA : Research of Economic And Economic Education Vol 14, No 2 (2026): Economica: Journal Of Economic And Economic Education
Publisher : Economic Education Faculty of Economics and Business Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/economica.2026.v14.i2.9182

Abstract

Using financial risk as a mediating variable, this study attempts to demonstrate and examine how perceived quality and perceived cost affect perceived value. Customers who frequent Padang restaurants make up the sample for this study. Respondents who fulfilled the conditions were given questionnaires in order to collect data. The Smart PLS application is used to process the path analysis analysis approach. There were 210 Padang restaurant patrons among the total replies. This study examines individual intentions using the Theory of Planned Behavior (TPB), emphasizing the connection between subjective norms, intentions, and individual attitudes. The outcomes attained include The perceived value of the food offered at restaurants Padang is positively impacted by perceived quality, while the perceived value of patrons who dine at Padang restaurants is negatively impacted by perceived sacrifice. Perceived sacrifice has a positive and significant impact on perceived value through financial risk as a mediating variable for patrons of Padang restaurants, while perceived quality has no discernible effect on perceived value. Financial risk also has a positive effect on consumers' perceptions of the value of dining at restaurants Padang
Strategi Pengembangan Potensi Pariwisata Melalui Community Based Tourism (CBT) di Nagari Painan Selatan Irwan, Irwan; Siska, Felia; Melia, Yenni; Elvawati, Elvawati; Yatim, Yenita; Sulkaisi, Neffi; Nefilinda, Nefilinda
Jurnal Pustaka Mitra (Pusat Akses Kajian Mengabdi Terhadap Masyarakat) Vol 5 No 3 (2025): Jurnal Pustaka Mitra (Pusat Akses Kajian Mengabdi Terhadap Masyarakat)
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55382/jurnalpustakamitra.v5i3.933

Abstract

Pengabdian ini dilatarbelakangi oleh potensi wisata alam dan budaya yang besar namun belum dikelola secara optimal oleh masyarakat setempat. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mendukung pengembangan potensi pariwisata di Nagari Painan Selatan melalui pendekatan Community Based Tourism (CBT). Metode yang digunakan meliputi pendekatan partisipatif melalui pelatihan, diskusi kelompok terarah (FGD), dan pendampingan langsung dalam penyusunan rencana pengelolaan wisata berbasis masyarakat. Hasil kegiatan menunjukkan peningkatan pemahaman masyarakat terhadap konsep CBT, terbentuknya kelompok sadar wisata (pokdarwis), serta perumusan strategi pengembangan wisata lokal. Kesimpulannya, dengan pendekatan yang tepat dan keterlibatan aktif masyarakat, pengembangan pariwisata berbasis CBT sangat potensial untuk meningkatkan kesejahteraan masyarakat dan kelestarian budaya lokal.
Co-Authors Alfattory Rheza Syahrul, Alfattory Rheza Anita Citra Yeni Asnimawati, Asnimawati Bamy Emely Bamy Emely Bunga Rahmatul Ulia Citra Dwi Putri Elvawati Elvawati Felia Siska Gina Syakia Herisvan Hendra Herisvan Hendra Hidayah, Windy Anastasya Nur Irfan Fiddle Irwan Irwan Irwan Irwan Kartika Sandra, Heru Mareta Kemala Sari Maria Magdalena Beatrice Sogen Mela Agustia mona amelia, mona Morales, Janice Zamora Nefilinda Nefilinda Nia Febriyani Nilmadesri Rosya Nisha Selvia Nisha Selvia Nora Susanti Novidyayulanda Nurdin, Bernediv Rahmania, Meri Saputra, Syailendra Eka Selvia, Nisha Syakia, Gina Windy Anastasya Nur Hidayah Yatim, Yenita Yenni Melia Yodi Pratama Yosi Eka Putri