Article Per Year (5 Year)
p-Index From 2021 - 2026
1.817
P-Index
This Author published in this journals
All Journal Tansiq: Jurnal Manajemen dan Bisnis Islam Al-Kharaj: Journal of Islamic Economic and Business Filantropi: Jurnal Manajemen Zakat dan Wakaf JURIS (Jurnal Ilmiah Syariah) Journal Of Islamic Social Finance Management International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) JIFTECH: Journal Of Islamic Financial Technology Jurnal Akuntansi Syariah Proceedings of International Conference on Islamic Economic Finance and Social Finance
Muhammad Wandisyah Hutagalung
Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Boycott Campaign, Local Pride, and Switching Intention: An Islamic Consumer Ethics Perspective on AMDK Brand Migration Among Generation Z Muhammad Wandisyah R Hutagalung; Happy Dewani Lubis; Ismail Pulungan; Muaz Muhammad Abdul Rahim
TANSIQ: Jurnal Manajemen dan Bisnis Syariah TANSIQ │ Vol. 9 │ No. 1 │ 2026
Publisher : Universitas Islam Negeri Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/tq.v8i3.31120

Abstract

This study investigates the influence of boycott campaigns and local pride campaigns on switching intention from Aqua to Le Minerale among Generation Z consumers in Padangsidimpuan City, within the framework of Islamic consumer ethics. Rooted in the principle of maslahah (public welfare) and the Islamic concept of purposive consumption, boycott campaigns in Islamic discourse align with the notion of al-muqata'ah — a permissible act of consumer abstention in response to perceived injustice. Meanwhile, local pride campaigns resonate with the Islamic call for community solidarity (ta'awun) and the preference for products that serve local socio-economic welfare. Employing a quantitative associative-causal approach with 100 Generation Z respondents selected through multi-stage sampling, data were collected via Likert-scale questionnaires and analysed using multiple linear regression in SPSS 27. Results indicate that both boycott campaigns (t = 6.168, p < 0.001) and local pride campaigns (t = 3.685, p < 0.001) exert a significant positive effect on switching intention, and both jointly explain 45.2% of its variance (F = 40.083, p < 0.001). These findings suggest that Islamic ethical values embedded in social campaigns effectively shape Muslim consumer behaviour, and that brand transitions among Generation Z are dynamically influenced by socio-religious and psychological motivations rather than product attributes alone.
Co-Authors Afifah Vinandita Aini, Ihdi Ali Hardana Annam, Rahmad Arbanur Rasyid Assa’adatul Khairiyahtussolihah Damisah, Arti Fitrah Fitrah Fitrah Fitrah, Fitrah Happy Dewani Lubis Harahap, Darwis Harahap, Nazmi Darmawanti Ismail Pulungan lestari, sry lestari Maulana Arafat Lubis Mohd Roslan Mohd Nor Muaz Muhammad Abdul Rahim Nanda, Sayang Prima Napitupulu, Rodame Monitorir Nasution, Erni Nurintan Muliani Harahap Pohan, Zulhedly Rayendriani Fahmei Lubis Rukiah Siregar, Erpiana Siti Wahyuni Siregar Sry Lestari Wian Addarobie Kurniawan Windari, Windari Windari, Windari