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All Journal Jurnal Penelitian Ekonomi dan Bisnis Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi International Journal of Social Science and Religion (IJSSR) Jurnal Abdimas Sangkabira Journal of Applied Business and Technology JGEN : Jurnal Pengabdian Kepada Masyarakat Journal of Ekonomics, Finance, and Management Studies Jipmas : Journal Inovasi Pengabdian Masyarakat Optimum: Jurnal Ekonomi dan Pembangunan
Dwi Prasetyani, Dwi
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Journal of Applied Business and Technology

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Implementation of Digital Technology by Women Entrepreneurs in Singkawang City Larasatie, Retno; Prasetyani, Dwi; Sarjiyanto, Sarjiyanto
Journal of Applied Business and Technology Vol. 6 No. 3 (2025): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v6i3.181

Abstract

Business success can increase the country's economic growth and the contribution of women in the MSME sector is 64% of the total MSMEs. Singkawang City has 39,747 women entrepreneurs who affect the welfare of the community. However, there are obstacles and limitations so that women entrepreneurs are considered not successful enough in a business. The implementation of digital technology in business is considered to be able to facilitate women entrepreneurs in facing obstacles and can provide flexibility to balance the roles and responsibilities that women have. This study aims to look at the implementation of digital by women entrepreneurs in Singkawang City with a descriptive quantitative approach by 185 respondents. This study found that the use of Whatsapp dominates the implementation of digital technology in women entrepreneurs in Singkawang City where 185 women entrepreneurs in Singkawang City use Whatsapp in their business processes. In addition, the average women entrepreneur in Singkawang City uses 3 to 4 combinations of digital technology where the most widely used combinations are Whatsapp, Facebook, Instagram and Tiktok in their business.
Co-Authors Aulia, Hana Daerobi, Akhmad Fadilah, Giga Adiaridzqia Hafidz, Sholahuddin Hartoko, Sri Hasbianto, Indra Hilmy, Muhammad Bagus Anshari Juwita, Aulia Hapsari Lailatusholiqah, Anggi Larasatie, Retno M. Rudianto, M Mawarni, Elsy Mustika, Tiara Maya Pawestri, Pebrianti Phany Ineke Putri, Phany Ineke Purusa, Nanda Rahmawati , Rahmawati Rosalia, Amelia Choya Tia Sari, Vita Kartika Sarjiyanto, Sarjiyanto Setianingtyas Honggowati Sri Mulyani Sri Murni Sumardi . Wardani, Emilia Kusuma Wibawa, Zen Ranggabekti Wiyono, Vinc Hadi Yozi Aulia Rahman, Yozi Aulia