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All Journal Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Ekuivalensi International Journal of Business Economics (IJBE) Enrichment : Journal of Management Janaka : Jurnal Pengabdian Masyarakat GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Journal of Social Science Jurnal Ekonomi ProBisnis : Jurnal Manajemen Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Journal of Social Science Journal of Management Accounting, Tax and Production Society
Martin Martin
Universitas Mahkota Tricom Unggul
Religion Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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Journal : Society

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Upaya Peningkatan Loyalitas melalui Brand Image, Brand Trust, dan Kepuasan sebagai Variabel Intervening: The Effort to Increase Loyalty through Brand Image, Brand Trust, and Satisfaction as Intervening Variables Martin Martin; Nasib Nasib
Society Vol 9 No 1 (2021): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v9i1.303

Abstract

Polytechnic is a university focusing on vocational education. Politeknik Unggul LP3M is to provide an appropriate vocational education in supporting industrial demand. This study focuses on maximizing students’ loyalty influenced by brand image and trust, where students’ satisfaction is an intervening variable. Path analysis was chosen for this study. As many as 125 people were chosen as respondents, and the technique sampling used purposive random sampling. The study showed that brand image and trust significantly impact students’ loyalty and satisfaction in Politeknik Unggul LP3M. Students’ satisfaction has a crucial role in mediating brand image and brand trust on students’ loyalty.
Co-Authors Ahmad Fadli Amin Hou Br Ginting, Berupilihen Chaniago, Sabaruddin Debora Tambunan Ester Hervina Sihombing Khairatun Nazah Mahyudin Nasib Purjianto Ratih Amelia, Ratih Roma Sihombing Tumini Sipayung Vina Winda Sari Widy Hastuty HS Zahri Fadli Zakia Fadila