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HALAL AWARENESS: IMPACT ON PURCHASING HALAL MEDICINES UNVEILED Al Maslul, Syaifullah; Priantina, Anita
Journal of Islamic Monetary Economics and Finance Vol 10 No 3 (2024)
Publisher : Bank Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21098/jimf.v10i3.1994

Indonesia offers significant opportunities for the halal sector thanks to its predominantly Muslim population. However, there is a notable lack of certified halal medicines, which is surprising given the crucial role that medicines play in human life. This study aims to investigate how awareness of halal practises influences Muslim consumers' intention to purchase halal medicines, with a particular focus on the Jabodetabek region. The study is based on a total of 150 respondents and employs a partial least squares structural equation modelling (PLS-SEM). From the analysis, it is found that awareness of halal products has a significant influence on the intention to purchase halal medicines. In addition, both subjective norms and perceived behavioural control are identified as significant factors influencing the intention to purchase halal medicines. However, it is worth noting that attitude does not have a statistically significant influence on the intention to purchase halal medicines. This result may be attributed to the limited availability of halal-certified medicines, which influences the attitude of individuals in the decision-making process.

Pengaruh Pengetahuan, Sikap, dan Religiusitas Terhadap Minat Beli Produk Fashion Kulit Halal Wandi Suwarno; Anita Priantina
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 14 No. 1 (2024)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.14.1.33-42

Fashion leather includes garments made from animal skins and is used extensively in the manufacture of various items, including jackets, shoes, bags, and accessories. This popularity is due to the high aesthetic value and durability of leather fashion products. This study aims to investigate the influence of knowledge, attitude, and religiosity on the purchase intention of leather fashion products. Using a quantitative approach, data was primarily collected through questionnaires distributed among the residents of Bogor. The analysis was conducted using the Partial Least Square (PLS) method with the assistance of SmartPLS 3.0. The results show that knowledge, attitude, and religiosity have a significant influence on the purchase intention of leather fashion products in the city of Bogor. What sets this study apart from others is its unique approach to understanding consumer behavior in choosing leather fashion products in Bogor. While previous studies have mainly focused on variables such as price and product quality, this study introduces the variables of knowledge, attitude, and religiosity to measure the level of purchase interest.

Sertifikasi Halal di Indonesia: Dari Voluntary menjadi Mandatory Priantina, Anita; Mohd Sapian, Safeza
Tasyri' : Journal of Islamic Law Vol. 2 No. 1 (2023): Tasyri'
Publisher : STAINI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53038/tsyr.v2i1.48

Although Indonesia is the country with the largest Muslim population in the world, the halal industry faces several risks related to Shariah compliance. Following the enactment of Halal Assurance Law No. 33 of 2014, halal certification has become mandatory in Indonesia. Before, halal certificate was voluntary. The objective of this study is to discuss on the development of halal governance in Indonesia covering Halal Act, related government regulations and decrees from Ministries related to halal assurance and food security. In summary, the changes in halal governance in Indonesia from time to time is to support the halal assurance in the country. Therefore, it has to include all producers, including small and micro businesses.

Analysis of Factors Influencing the Performance of Halal Product Process Facilitator at IAI TAZKIA Az Zahra Zaahiroh; Anita Priantina
Proceedings of Femfest International Conference on Economics, Management, and Business Vol. 2 (2024): Proceedings of Femfest International Conference on Economics, Management, and Busines
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study is to see whether attitude, subjective norm, behavioral control, and initiative have significant relationship with performance of Halal Product Process Facilitator (PPH). The data analysis method used is Partial Least Square Structural Equating Modeling (PLS-SEM), online questionnaires were distributed to all of the IAI Tazkia’s Halal Product Process Facilitator (PPH). This study found that the variables of behavioral control and initiative have the positive and significant effect on the performance, where the variables of attitude and subjective norm does not indicate the significant relationship with the performance variable.

Drivers of Intentions Toward Integrated Islamic Commercial and Social Finance: Evidence from Indonesian Muslim Millennials Safira, Zahra; Priantina, Anita; Nurhanani Aflizan Mohamad Rusli
Journal of Islamic Economics (JoIE) Vol. 5 No. 1 (2025)
Publisher : Prodi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/joie.v5i1.10221

Introduction: Islamic financial concept enables an integration between commercial and social finance. It has a substantial benefit for the economy. This study aims to investigate the factors that influence Muslim millenials intention to contribute toward integrated Islamic commercial and social finance (IICSF), especially in Indonesia case. Research Methods: Using modified TPB framework, primary data is collected from respondents located in Jakarta, Bogor, Depok, Tangerang, and Bekasi. Partial Least Square-Structured Equation Modelling (PLS-SEM) is utilized to analyze the data. Results: The result indicates that knowledge, religiosity, attitude, subjective norms, and perceived behavioral control have significant impact on Muslim millennials’ intention to contribute toward IICSF. Meanwhile, relative advantage is found to be insignificant. Conclusion: To boost the practice and implementation of IICSF, it is important to raise public knowledge, religiosity, attitude, and to increase education so society are well educated about the products. This study contributes to the limited research on integrated Islamic finance from a consumer perspective, particularly focusing on the behavioral intentions of Muslim millennials in Indonesia.

Why Generation Z Intends to Save in Islamic Banks: A Case in Indonesia Fitria, Lia; Priantina, Anita
Ekonomi Islam Indonesia Vol. 7 No. 1 (2025): Ekonomi Islam Indonesia
Publisher : SMART Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58968/eii.v7i1.618

The growth of the Islamic banking industry continues to show a positive trend, both at the global and national levels. One indicator is the increase in banking products, especially savings products. This study aims to analyze the influence of financial literacy and religiosity on intention to save at Islamic banks among Generation Z, with a focus on high school students in Bogor City. This study uses a quantitative approach by involving 100 respondents from SMA Negeri 1 Citeureup students. Data were collected through questionnaires, and analyzed using the Structural Equation Modeling (SEM) method. The results of the analysis show that both financial literacy and religiosity have a positive and significant influence on intention to save at Islamic banks. The R-Square value on the intention to save construct is 0.801, which indicates that 80.1% of the variability in intention saving can be explained by these two variables. The findings emphasize the importance of increasing financial and religious education to encourage wider awareness and participation in sharia-based financial practices.

Halal Certification Priorities for Indonesian MSEs: A Comparison Between Stakeholder Perspectives and AI-Based Insights Priantina, Anita; Sapian, Safeza Mohd; Shafii, Zurina; Ibrahim, Norhazlina
Jurnal Ar-Ribh Vol 8, No 1 (2025): April 2025
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jei.v8i1.17076

The implementation of mandatory halal certification in Indonesia poses significant challenges for Micro and Small Enterprises (MSEs), primarily due to constrained financial, technical, and human resources, as well as complex regulatory frameworks. This study investigates strategic priorities to support MSEs in navigating the halal certification process by juxtaposing qualitative perspectives from key halal ecosystem stakeholders government officials, certification bodies, MSE practitioners, and halal influencers with insights generated through artificial intelligence (AI). Employing content and thematic analysis, the study addresses the core research question: “What should be prioritized to facilitate halal certification for Indonesian MSEs?” The findings highlight both areas of convergence and divergence between human and AI-generated perspectives, particularly concerning the practicality, scalability, and sustainability of proposed interventions. While stakeholders emphasize the need for institutional support, simplified procedures, and capacity building, AI contributes innovative, data-driven strategies such as automated compliance tools and targeted digital outreach. This integrative analysis offers a novel contribution by bridging human-centric knowledge with AI-enabled foresight, thereby informing evidence-based policymaking and operational strategies. Ultimately, the study provides a multidimensional roadmap for enhancing the accessibility, efficiency, and inclusivity of halal certification in Indonesia, particularly for MSEs that constitute a vital segment of the national economy and halal value chain.

Halal Certification Priorities for Indonesian MSEs: A Comparison Between Stakeholder Perspectives and AI-Based Insights Priantina, Anita; Sapian, Safeza Mohd; Shafii, Zurina; Ibrahim, Norhazlina
Jurnal Ar-Ribh Vol. 8 No. 1 (2025): April 2025
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jei.v8i1.17076

The implementation of mandatory halal certification in Indonesia poses significant challenges for Micro and Small Enterprises (MSEs), primarily due to constrained financial, technical, and human resources, as well as complex regulatory frameworks. This study investigates strategic priorities to support MSEs in navigating the halal certification process by juxtaposing qualitative perspectives from key halal ecosystem stakeholders government officials, certification bodies, MSE practitioners, and halal influencers with insights generated through artificial intelligence (AI). Employing content and thematic analysis, the study addresses the core research question: “What should be prioritized to facilitate halal certification for Indonesian MSEs?” The findings highlight both areas of convergence and divergence between human and AI-generated perspectives, particularly concerning the practicality, scalability, and sustainability of proposed interventions. While stakeholders emphasize the need for institutional support, simplified procedures, and capacity building, AI contributes innovative, data-driven strategies such as automated compliance tools and targeted digital outreach. This integrative analysis offers a novel contribution by bridging human-centric knowledge with AI-enabled foresight, thereby informing evidence-based policymaking and operational strategies. Ultimately, the study provides a multidimensional roadmap for enhancing the accessibility, efficiency, and inclusivity of halal certification in Indonesia, particularly for MSEs that constitute a vital segment of the national economy and halal value chain.

Pengaruh Sikap, Norma Subjektif, dan Religiusitas Terhadap Preferensi Halal Pada Produk Kosmetik di kalangan Gen Z Hakiki, Habibillah; Priantina, Anita
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Vol 10, No 1 (2024)
Publisher : Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/aij.v10i1.2401

The aim of this study is to analyse the influence of attitudes, subjective norms and religiosity on halal preferences for cosmetic products, with a focus on Generation Z. Using a quantitative method with an SEM-PLS approach, this study collected primary data from Generation Z respondents who purchased halal cosmetic products. The analysis shows that attitudes, subjective norms and religiosity together have a significant influence on halal preferences, allowing a deeper understanding of the factors that influence purchasing decisions in this context. The findings of this study provide valuable insights for marketers of halal cosmetic products to develop more targeted and effective marketing strategies to reach Generation Z consumers. Nevertheless, this study has limitations, such as geographical restrictions and not taking into account certain external variables. Therefore, it is recommended for future research to expand the scope and consider additional external factors. To summarise, this study should provide a basis for developing smarter marketing strategies that address halal preferences in cosmetic products in the digital age.

AI IN FATWA FORMULATION: TRANSFORMING SHARIA-COMPLIANT FINANCE Priantina, Anita; Mimma Maripatul Uula; Aufa; Evania Herindar
Journal of Central Banking Law and Institutions Vol. 4 No. 3 (2025)
Publisher : Bank Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21098/jcli.v4i3.446

Fatwas play a pivotal role in Islamic jurisprudence, serving as legal instruments to ensure that financial practices align with Shariah principles. For Islamic financial institutions, timely and accurate fatwas are essential to maintain compliance, operational clarity, and stakeholder trust. However, the fatwa development process is often time intensive. This study examines how artificial intelligence (AI) can be leveraged to enhance the efficiency and responsiveness of fatwa formulation. Using the Analytic Network Process (ANP), Shariah advisors and members of the Shariah Supervisory Board of Islamic Financial Institutions assessed the benefits, costs, opportunities, and risks associated with AI adoption. AI’s capacity for comprehensive data analysis is found to be the most weighted benefit. Key concerns include the cost of scientific verification, the risk of automating sacred decision-making, and the weakening of istinbath (legal reasoning) by scholars. To harness AI’s potential while preserving the integrity of Islamic jurisprudence, it is essential to have appropriate tools, training, and governance frameworks in place. AI has the potential not only to streamline the issuance of fatwas but also to transform the responsiveness and scalability of Shariah-compliant financial services. This study contributes to the literature on AI and Islamic jurisprudence by presenting an evidence-based framework for the responsible integration of AI in Shariah governance.

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