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All Journal Ahkam: Jurnal Ilmu Syariah JURNAL ADMINISTRASI BISNIS Jurnal Sosioteknologi Jurnal Al-Qardh Tazkia Islamic Finance and Business Review Al Tijarah Perisai : Islamic Banking and Finance Journal Al-Muzara'ah Journal of Islamic Monetary Economics and Finance Journal of Islamic Civilization Airlangga Journal of Innovation Management Airlangga International Journal of Islamic Economics and Finance Jurnal Ar-Ribh Journal of Islamic Economics International Journal Mathla'ul Anwar of Halal Issues Fikrah: Jurnal Ilmu Aqidah dan Studi Keagamaan Ekonomi Islam Indonesia Journal of Halal Science and Research Journal of Central Banking Law and Institutions Jurnal Administrasi Bisnis Tasyri' Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Proceedings of Femfest International Conference on Economics, Management, and Business Al-Infaq : Jurnal Ekonomi Islam
Anita Priantina
Universitas Islam Tazkia
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

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Kosmetik Halal dan Preferensi Gen Z: Studi Tentang Determinan dan Peran Gender Afrina Riza Trinanda; Anita Priantina
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.7668

Abstract

This study examines the factors influencing the purchase intention of halal-labeled cosmetics among Gen Z and explores the moderating role of demographic variables. Using a quantitative approach and a case study design, data were collected from Gen Z consumers in Java through an online questionnaire and analyzed using the Structural Equation Modeling (SEM) method with SmartPLS 4.0. The findings indicate that religiosity and attitude have a significant and positive impact on purchase intention, while knowledge does not have a significant effect. Gender was found to moderate the relationship between religiosity and purchase intention, with religiosity having a stronger influence on women than on men. These results suggest that marketing strategies should emphasize religiosity and foster a positive attitude toward halal cosmetics, with a stronger focus on female consumers. Future research should expand the sample beyond Java and incorporate qualitative methods to explore additional factors influencing Gen Z's purchase intention of halal cosmetics.
Decoding Preferences: Unraveling Factors Influencing the Selection of Islamic Banking in the Minas District Community Safardilah Arby; Anita Priantina
Journal of Islamic Civilization Vol 5 No 2 (2023): Journal of Islamic Civilization
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jic.v5i2.5719

Abstract

Despite the economic growth in the Minas district, the development of Islamic banks remains under-researched, making it an interesting topic for investigation. This study aims to assess the impact of knowledge, religiosity and community attitudes on savings interest in Islamic banks. The variables considered are knowledge (X1), religiosity (X2), attitude (X3) and savings interest rate (Y). Using a quantitative descriptive approach with Structural Equation Modelling Partial Least Squares (SEM PLS), primary data were collected from questionnaires targeting individuals aged 15 years and above in Minas District, Siak Regency, Riau Province. The results show that knowledge and religiosity have a positive and significant influence on Islamic banks, while attitude shows no significant influence. These findings provide crucial insights into the determinants of Islamic banking services at the local level and suggest that Islamic banks and stakeholders should develop more effective marketing and educational strategies. These strategies aim to improve community knowledge, religiosity and attitudes towards Shariah finance and ultimately promote interest in saving, especially in the Minas district.
Bahasa Inggris Sulis Alfiani; Anita Priantina
Airlangga Journal of Innovation Management Vol. 5 No. 1 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i1.55020

Abstract

This research aims to explore the factors influencing consumers' purchasing intentions at halal-labeled restaurants, especially among Millennials in Bogor. By adopting the Theory of Planned Behavior (TPB) as a conceptual framework, this study is limited to a sample scope involving 222 respondents aged 20-39 who practice Islam, including both students and private sector individuals residing in Bogor City. This study used the SEM-PLS method in analyzing the data. It is conducted in two stages, the evaluation of the measurement model (outer model) and the evaluation of the structural model (inner model). The Path Coefficients method has been employed to assess the direct effects of an exogenous latent construct or variable on an endogenous latent variable. The research results show that attitude variables and halal labels have a significant influence on consumer buying interest in halal restaurants, while knowledge and price variables do not have a significant influence on buying interest. The implications of this research are highly relevant for halal restaurant industry owners and practitioners. Strategic recommendations include enhancing information about the halalness of products and services and strengthening halal certification and labels. Restaurant owners are encouraged to seek a balance between competitive pricing and high-quality service. Focus on improving consumer knowledge about the halal status of products, enhancing brand image, and emphasizing the halal label as a positive differentiator.
Gen Z dan Kosmetik Lokal Halal Tia Septianda; Anita Priantina
Airlangga Journal of Innovation Management Vol. 5 No. 2 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i2.56338

Abstract

This research aims to determine the influence of the halal label, knowledge and religiosity on local cosmetics labeled halal. Looking at the surrounding environment, many generation Z people still don't care about choosing local cosmetics that are labeled halal. Apart from that, this research advises consumers or cosmetic users to be careful in choosing the cosmetic brands they use, especially local cosmetics. Therefore, the author decided to conduct research on generation Z, both men and women who live in Jabodetabek. Around 112 respondents completed the survey, and data collection was done using questionnaire. The data were analyzed using software SmartPLS 3.0 with analysis method structural equation modeling (SEM). Result showed that consumers' decisions to buy are significantly and favourably influenced by the halal label. This shows that consumers are increasingly aware of the importance of choosing locally produced cosmetics that are halal certified. Further evidence of a noteworthy degree of awareness of the significance of selecting halal-labelled products comes from the significant link that exists between customers' knowledge of local cosmetics and their shopping decisions. This study suggests further exploration of the specific factors that drive the positive influence of the halal label and emphasizes the need for a deeper understanding of the complex dynamics between religiosity and purchasing decisions, thereby contributing valuable insights for industry stakeholders.
Determinants of Intention to Choose Halal Certified Restaurant in West Java Nur Kholisoh Kurnia Khomsatun; Anita Priantina; Nurhanani Aflizan Mohamad Rusli
Airlangga Journal of Innovation Management Vol. 5 No. 3 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i3.58396

Abstract

The establishment of halal-labeled restaurants that offer a diverse range of food and beverages is in line with the growing awareness of halal certification. However, the importance of halal certification was not fully known by the public. This study aimed to investigate the potential influence of knowledge, attitude, and religiosity on consumers' purchase interest in halal restaurants in West Java. In addition, certain eateries emphasize the natural and cultural aspects of the region. The varied traditional cuisine, business centers, and the presence of Muslim communities make West Java an attractive destination for those seeking a religiously oriented and convenient dining experience. This study used primary data collected from 100 respondents through a questionnaire distributed via Google Forms. The study utilized purposive sampling, a type of non-probability sampling, and employed multiple linear regression analysis using SPSS version 29 for data analysis, the study was conducted in 3 stages, namely t-test, f-test, and coefficient of determination test. The findings indicate that attitude and religiosity factors influence consumer purchase intention at the halal restaurant. Conversely, knowledge was not proven to significantly affect public purchase intention at the halal restaurant in this study. This research has significant implications for halal restaurant owners. Halal restaurant owners in West Java can better understand the needs and preferences of Muslim consumers, strengthen their market position, and promote the growth of the halal industry in the region.
Co-Authors Aam Slamet Rusydiana, Aam Slamet Abdul Mughni Afrina Riza Trinanda Al Maslul, Syaifullah Anjeli, Anjeli Wijaya Arif Hidayatullah Aufa Aufa Aufa Aufa, Aufa Az Zahra Zaahiroh Devinna Pramitha Dewi Febriani Evania Herindar Fitria, Lia Hakiki, Habibillah Ibrahim, Norhazlina Indra Indra Izza, Nadia Nurul Laode Hasahu Mimma Maripatul Uula Miskal, Miskal Kholiq Mohamad Rusli, Nurhanani Aflizan Mohd Sapian, Safeza Muhammad Syamsul Bahri Munira Pratiti Satriyasyifa Nur Kholisoh Kurnia Khomsatun Nurhanani Aflizan Mohamad Rusli Nurhanani Aflizan Mohamad Rusli Putri Syifa Amalia Safardilah Arby Safeza Mohd Sapian Safira, Zahra Sapian, Safeza Mohd Sifa Aprilia Sulis Alfiani Suriedi, Muhammad Ridho Al Fathan Syahnum, Melvina Tatial Maulida Putri Tia Septianda Wandi Suwarno Wati, Meilina Widya Francisca Fitriani Zaerofi, Afif Zurina Shafii