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All Journal Ahkam: Jurnal Ilmu Syariah JURNAL ADMINISTRASI BISNIS Jurnal Sosioteknologi Jurnal Al-Qardh Tazkia Islamic Finance and Business Review Al Tijarah Perisai : Islamic Banking and Finance Journal Al-Muzara'ah Journal of Islamic Monetary Economics and Finance Journal of Islamic Civilization Airlangga Journal of Innovation Management Airlangga International Journal of Islamic Economics and Finance Jurnal Ar-Ribh Journal of Islamic Economics International Journal Mathla'ul Anwar of Halal Issues Ekonomi Islam Indonesia Journal of Halal Science and Research Journal of Central Banking Law and Institutions Jurnal Administrasi Bisnis Tasyri' Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Proceedings of Femfest International Conference on Economics, Management, and Business Al-Infaq : Jurnal Ekonomi Islam
Anita Priantina
Universitas Islam Tazkia
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

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Pengaruh Literasi Halal, Religiusitas, Halal Awareness Terhadap Minat Beli Konsumen pada Restoran Bersertifikat Halal pada Generasi Z di Jabodetabek: Halal Industry Anjeli, Anjeli Wijaya; Anita Priantina
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.2854

Abstract

This research aims to investigate the influence of halal literacy, religiosity, and awareness of halal on consumer buying interest in halal certified restaurants in the Jabodetabek area, with a focus on Generation Z. Data was collected through a survey targeting 162 respondents using a scale of 1 to 6. Testing was carried out using the Smart PLS V.3 analysis tool and the Structural Equation Modeling (SEM) analysis approach. The results of the analysis show that halal literacy has a positive but not significant influence on consumer buying interest, while religiosity and halal awareness will have a positive and significant influence on consumer buying interest. These findings indicate that religious understanding and awareness of halal play an important role in influencing consumer shopping behavior, especially in the context of halal certification. The implications of these findings can help halal food and beverage industry stakeholders in developing more effective marketing strategies to attract and retain their potential customers amidst increasingly fierce competition in the industry.
Pengaruh Pengetahuan, Sikap, dan Norma Subjektif terhadap Keputusan Pembelian Kosmetik Perawatan Wajah Berlabel Halal pada Mahasiswa/i di Jawa Barat: Halal Industry Miskal, Miskal Kholiq; Anita Priantina
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.2892

Abstract

This study aims to investigate the factors affecting the purchasing choices of halal-certified facial care cosmetics, specifically focusing on the roles of knowledge, attitude, and subjective norm. The participants in this research are students residing in West Java who actively use halal-certified facial care products. Data collection is carried out through online surveys, gathering responses from a total of 100 participants. Hypothesis testing is performed utilizing Smart PLS 3.0 software. The findings reveal that both attitude and knowledge exhibit significant impacts on purchasing decisions, whereas subjective norm does not demonstrate a significant influence on these decisions.
Exploring influential factors in selecting halal pharmaceuticals among students (study case IAI Tazkia & University Ibnu Khaldun in Bogor) Suriedi, Muhammad Ridho Al Fathan; Priantina, Anita
Journal of Halal Science and Research Vol. 5 No. 2 (2024): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jhsr.v5i2.10133

Abstract

Users of halal-certified medicines involve individuals, groups, and organizations; individual actors cannot be separated from students. Several factors influence students who use halal-certified medicines, including attitudes, subjective norms, and purchase intentions. These factors are motivated by the desires and needs of students. This study investigates the impact of knowledge, attitudes, and subjective norms on the purchase intention of halal-certified medicines. The research explores the factors influencing the intention to purchase halal-certified over-the-counter medicines among students at IAI Tazkia and Ibn Khaldun University in Bogor. Data collection primarily comprises primary data. The primary data utilized in this study were gathered by distributing questionnaires to 215 student respondents. This research uses a qualitative methodology and is analyzed using Structural Equation Modeling (SEM) with the help of SmartPLS 3 software with 215 respondents. The results showed that the attitude variables and subjective norms were significantly affected. On the other hand, the knowledge variable was found to have a low influence on the purchase intention of halal medicines among Muslim students, indicating that other factors may play a more significant role in their purchase decisions.   Keywords: Attitude, Halal medicine, Purchase intention, Subjective norms
UNVEILING TRENDS: HALAL MEDICINE CHOICES AMONG STUDENTS IN GREATER JAKARTA (JABODETABEK) Wati, Meilina; Priantina, Anita
Al-Infaq: Jurnal Ekonomi Islam Vol. 15 No. 1 (2024)
Publisher : Fakultas Agama Islam, Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/alinfaq.v15i1.2152

Abstract

Over the counter and restricted over-the-counter medications are commonly used by students because they are easily accessible and can be purchased when feeling unwell. The aim of this study is to understand the purchasing behaviour of over the counter and restricted over-the-counter medicines labelled as halal among students in the Jabodetabek region. This study examines the influence of the theory of planned behaviour (TPB), which includes behavioural control, subjective norms and attitudes, on the purchasing behaviour of halal labelled medicines. The research results show that behavioural control and subjective norms significantly influence the purchasing behaviour of halal medicines among students in the Jabodetabek region. However, contrary to initial expectations, no significant influence of the attitudinal variable was found on halal medicine purchasing behaviour among students in the Jabodetabek region.
The Palestine Occupation and Its Impact to Millennial’s Intention to Boycott Israeli Related Products in Indonesia Anita Priantina; Putri Syifa Amalia
Tazkia Islamic Finance and Business Review Vol. 19 No. 2 (2025): TIFBR
Publisher : Faculty of Islamic Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30993/tifbr.v19i2.439

Abstract

This study examines the impact of Palestine’s occupation on Indonesian millennials' intentions to boycott Israeli-affiliated products, focusing on attitude, perceived behavioral control, and subjective norm as determinants. Millennials are chosen as the research object based on the assumption that they represent an active workforce with relatively higher financial capability, potentially increasing their influence on consumer behavior. Using Structural Equation Modeling-Partial Least Squares (SEM-PLS), findings reveal that attitude and perceived behavioral control significantly impact boycott intention, while subjective norm is not significant. These results indicate that millennials are more influenced by personal beliefs and self-efficacy than by social pressures. Policy recommendations include enhancing educational campaigns to strengthen individual attitudes and empower millennials with resources for informed choices, possibly through collaborations with influencers and educational institutions. Future studies could explore additional factors, such as media influence and availability of alternatives, to provide a broader understanding of boycott behavior among millennials.
Kosmetik Halal dan Preferensi Gen Z: Studi Tentang Determinan dan Peran Gender Afrina Riza Trinanda; Anita Priantina
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.7668

Abstract

This study examines the factors influencing the purchase intention of halal-labeled cosmetics among Gen Z and explores the moderating role of demographic variables. Using a quantitative approach and a case study design, data were collected from Gen Z consumers in Java through an online questionnaire and analyzed using the Structural Equation Modeling (SEM) method with SmartPLS 4.0. The findings indicate that religiosity and attitude have a significant and positive impact on purchase intention, while knowledge does not have a significant effect. Gender was found to moderate the relationship between religiosity and purchase intention, with religiosity having a stronger influence on women than on men. These results suggest that marketing strategies should emphasize religiosity and foster a positive attitude toward halal cosmetics, with a stronger focus on female consumers. Future research should expand the sample beyond Java and incorporate qualitative methods to explore additional factors influencing Gen Z's purchase intention of halal cosmetics.
Co-Authors Aam Slamet Rusydiana, Aam Slamet Abdul Mughni Afrina Riza Trinanda Al Maslul, Syaifullah Alfiani, Sulis Anjeli, Anjeli Wijaya Arif Hidayatullah Aufa Aufa Aufa Aufa, Aufa Az Zahra Zaahiroh Devinna Pramitha Dewi Febriani Evania Herindar Fitria, Lia Hakiki, Habibillah Haryadi, Pedri Ibrahim, Norhazlina Indra Indra Izza, Nadia Nurul Khomsatun, Nur Kholisoh Kurnia Laode Hasahu Mimma Maripatul Uula Miskal, Miskal Kholiq Mohd Sapian, Safeza Muhammad Syamsul Bahri Munira Pratiti Satriyasyifa Nurhanani Aflizan Mohamad Rusli Putri Syifa Amalia Rusli, Nurhanani Aflizan Mohamad Safardilah Arby Safeza Mohd Sapian Safira, Zahra Sapian, Safeza Mohd Septianda, Tia Sifa Aprilia Suriedi, Muhammad Ridho Al Fathan Syahnum, Melvina Tatial Maulida Putri Tekueva, Marina Wandi Suwarno Wati, Meilina Widya Francisca Fitriani Zaerofi, Afif Zurina Shafii