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All Journal Pharmaciana: Jurnal Kefarmasian Journal of Biomedicine and Translational Research PROSIDING SEMINAR KIMIA Jurnal Kimia Mulawarman Indonesian Journal of Chemistry Jurnal Kesmas dan Gizi (JKG) JURNAL FARMASIMED (JFM) Jurnal Dunia Farmasi JURNAL ANALIS LABORATORIUM MEDIK Pelita Masyarakat Jurnal Indah Sains dan Klinis Berajah Journal FORTE JOURNAL Jurnal Farmanesia Jurnal Multidisiplin Madani (MUDIMA) JURNAL KIMIA SAINTEK DAN PENDIDIKAN Jurnal ABDIMAS MUTIARA Jurnal Indah Sains dan Klinis
Ahmad Hafizullah Ritonga
Institut Kesehatan Medistra Lubuk Pakam, Deli Serdang, Indonesia
Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Berajah Journal

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PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN DI BENGKEL ACHMAD MOTOR (BATURAJA) Ahmad Hafizullah; Defrizal
Berajah Journal Vol. 5 No. 12 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v5i12.104

Abstract

This research seeks to analyze the influence of service quality and corporate image on customer satisfaction at Achmad Motor Workshop. The study is grounded in the growing number of motorcycle users, which increases the demand for high-standard workshop services and a strong company image to foster customer loyalty. A quantitative method was applied, employing a random sampling technique involving 100 customers of Achmad Motor Workshop during the period of January 2 to 8, 2025. Data were gathered through questionnaires and analyzed through multiple linear regression. The results reveal that both service quality and corporate image significantly and positively impact customer satisfaction, both individually and collectively. The coefficient of determination (R²) value of 0.917 suggests that 91.7% of customer satisfaction variation is attributable to these two factors. It is evident that corporate image plays a more prominent role than service quality in enhancing customer satisfaction. These findings suggest that prioritizing brand image and consistently improving service delivery should be central to Achmad Motor Workshop’s growth strategy.
Co-Authors Adiansyah Adiansyah Adiansyah, Adiansyah Ahmad Ghazali Ardiansyah Ardiansyah Aritonang, Barita Ariyanti Ariska Arniat Christian Telaumbanu Barito Aritonang Barus, Ester Julianti Karolina Boy Isfa Boy isfa Debi Meilani Defrizal Denny Akbar Tanjung Denny Akbar Tanjung Denny Akbar Tanjung Dicky Yuswardi Wiratma Eka Margareta Sinaga Eka Margareth Eliza Arman Hasni Yaturramadhan Harahap Hendri Faisal Herlina Herlina H Hermansyah Aziz Hestina Ida Ayu Putu Sri Widnyani Imel Santika Irmayani Irmayani Jenny Ria Sihombing Karnirius Harefa Kesaktian Manurung Khairiah, Khairiah Kusumastuti, Melati Yulia Lely Masnita Liver Iman Putra Zai Maniur Arianto Melinda Sela Nengsi Handayanti Gaho Nova Florentina Nova Florentina Ambarwati Novesar Jamarun Novita Br Ginting Putri, Gusliani Eka Rahmad Gurusinga Rahmi Novita Yusuf Rima Anggeraini Rizqa Hafizhah Harahap Salomo Sijabat Samran, Samran Shofian Syarifuddin Siahaan, Enzo W.B Siahaan, Maniur Arianto Sinaga, Arman Bemby Sri Wulan, Sri Suarnikan Hulu Sumardi . Suprianto Suprianto Syukri Arief Ulda Andriani Sijabat Ulfayani Mayasari Wiya Elsa Fitri Yosy Cinthya Eriwaty Silalahi Yosy Cinthya Eriwaty Silalahi Yulidar Laila Safitri Zuhairiah Nasution, Zuhairiah