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All Journal IQTISHODUNA Ekonomi Bisnis AKRUAL: Jurnal Akuntansi SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Karinov Jurnal Graha Pengabdian International Journal of Economics, Business and Innovation Research IJHABS Global Management: International Journal of Management Science and Entrepreneurship META - JOURNAL
Trisetia Wijijayanti
Universitas Negeri Malang
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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 1 
Social Entrepreneurship Model In Du'anyam MSMEs: A Case Study Of Women's Empowerment Through Traditional Woven Crafts Febriyani, Yanik; Dewantoro, Tomy Wahyu; Sudarmiatin; Wijijayanti, Trisetia
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 2 (2025): December
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i2.390

Abstract

This research aims to understand the social entrepreneurship model applied by Du'Anyam MSMEs in empowering women in remote areas through traditional woven production activities made from palm leaves. This study uses a qualitative approach with a case study method. Data was collected through in-depth interviews with founders, field managers, and women artisans, as well as observations of production and marketing activities. The results of the study show that Du'Ayam's social entrepreneurship model emphasizes a balance between social, economic, and cultural values through the empowerment of local communities. Du'Anyam is able to integrate social missions in a sustainable business strategy that involves training, community-based production systems, and market penetration through products with modern designs and cultural stories. These findings reinforce that social entrepreneurship can be an effective strategy to realize inclusive development in the MSME sector.
Sustainable Entrepreneurship In MSMEs: A Systematic Literature Review On The Convergence Of Innovation, Digitalization, Competence, And Culture (2021-2024) Nurwulan, Esti; Ambarwati, Titisari; Sudarmiatin; Wijijayanti, Trisetia
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): On Progress
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.396

Abstract

Sustainable Entrepreneurship (SE) integrates economic, social, and environmental objectives to meet the challenges of sustainable development while maintaining competitiveness. Micro, Small, and medium enterprises (MSMEs) play an important role in this transition, but face various obstacles such as limited resources, institutional constraints, and cultural rigidity. This study presents a Systematic literature Review (SLR) of cutting-edge research published between 2021 and 2024 and focuses on the determinants and mechanisms of sustainable entrepreneurship in MSMEs. Following the PRISMA 2020 framework, seven empirical and conceptual studies from Europe, Asia and Africa were analyzed. The synthesis shows the four main pillars that make up SE, namely entrepreneurial competence, innovation, digitization, as well as the cultural or institutional context. The results show that innovation and digitalization act as mediators that strengthen the relationship between entrepreneurial competence and sustainability performance. Cultural norms and government policies play contextual roles that can support or hinder their implementation. This study proposes an integrative framework that aligns entrepreneurial competencies, innovation, digital transformation, and policy support as strategic drivers for the sustainability of MSMEs. Theoretical, managerial, and policy implications are discussed, as well as recommendations for further research direction are given.
Strategy To Improve The Performance Of Creative Industries SMEs Through The Development Of Innovation In The Field Of Marketing, Finance And Human Resources At SMEs Pasuruan Kusumasari, Diana Dwi; Wijaya, Bachtiar; Sudarmiatin; Wijijayanti, Trisetia
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): On Progress
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.399

Abstract

This study aims to analyze innovation development strategies in the field of marketing, finance, and Human Resources (HR) as an effort to improve the performance of creative industry SMEs in Pasuruan. The background of this study is based on the phenomenon that although the creative industry sector contributes significantly to the regional economy, many MSMEs still face obstacles in digitizing marketing, financial management, and Human Resource Capacity Development. This study uses a descriptive qualitative approach to data collection techniques through in-depth interviews, field observations, and documentation. Informants of the study consisted of creative UMKM actors, officials of Pasuruan City Cooperatives and UMKM offices, as well as local business actors. The Data were analyzed using the Miles, Huberman & SaldañA (2018) interactive analysis model, which includes the stages of data reduction, data presentation, and conclusion. The results show that marketing innovation through digital strategies and creative branding is able to expand market reach, while financial digitization increases business efficiency and transparency. On the other hand, the development of creative human resources is a major driving factor in encouraging innovation and business sustainability. The synergy of the three aspects of innovation proved to be more effective in increasing productivity, turnover, and competitiveness of MSMEs compared to the implementation of some innovations.
Bibliometric Analysis of the Adaptive Strategies of SMEs in the E-Commerce Era Pradipta, Malvin Dharma; Santoso, Gunawan; Sudarmiatin; Wijijayanti, Trisetia
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): On Progress
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.405

Abstract

The rapid development of digital technology and online marketplaces has transformed the business landscape, compelling small and medium-sized enterprises (SMEs) to adopt adaptive strategies to remain competitive. This study conducts a bibliometric analysis to map the scientific evolution, research trends, and thematic focus related to SMEs’ adaptive strategies in the e-commerce era. Using data extracted from Scopus and Web of Science, the analysis applies performance analysis and science mapping techniques with tools such as VOSviewer and Bibliometrix. Results indicate significant growth in publications since 2015, with research themes dominated by digital transformation, technological adoption, online marketing, innovation capability, and organizational resilience. Cluster mapping reveals four major thematic groups: (1) digital adoption and technology readiness, (2) e-commerce competitiveness and marketing innovation, (3) supply chain agility and operational adaptation, and (4) SME resilience and sustainability. The study highlights increasing interest in integrating digital platforms, enhancing customer engagement, and leveraging data-driven decision-making. These findings provide a comprehensive overview of the intellectual structure and emerging research directions, offering valuable insights for researchers, policymakers, and practitioners in strengthening SMEs’ adaptability in the e-commerce environment.
Strategic and relational factors affecting franchise performance: Systematic Literature Review (SLR) Sofyand, Fazli; Dwiba, Rehana; Sudarmiatin; Wijijayanti, Trisetia
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): On Progress
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.406

Abstract

This study aims to analyze the various factors that affect the success of the relationship between franchisor and franchisee, as well as their impact on the performance and viability of the franchise network. The method used is the systematic literature review (SLR), where this study combines the results of various international studies that discuss things such as relationship quality, control mechanisms, information inequality, operational support, entrepreneurial attitudes, and organizational dynamics in the context of franchising. The findings show that the success of a franchise system is highly dependent on the level of trust, communication effectiveness, conformity in contractual expectations, and the ability of the network in balancing operational standards with local flexibility. Imbalance of control and lack of information transparency are the causes of conflicts that adversely affect franchisee satisfaction and loyalty. On the other hand, responsive franchisor support and collaborative relationships can improve network performance, loyalty and viability. This study emphasizes the importance of building flexible and mutually beneficial relationships in franchise management, and suggests further research on the digitization of relationships, franchisee organizational behavior, and strategies to strengthen the viability of the franchise system in the midst of increasingly fierce competition.
Green innovation Bamboo House Jemparing Wangi: collaboration Pertamina and residents of Kampung Papring, Banyuwangi Fazri, Narotama Aulia; Suganda, Surya; Wijaya, Jimmy; Sudarmiatin; Wijijayanti, Trisetia
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): On Progress
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.411

Abstract

This study discusses the green entrepreneurship model developed through Pertamina'S CSR program in Kampung Papring, Banyuwangi, emphasizing the role of biogas innovation and the use of bamboo as the foundation of the local economy. The Jemparing Wangi Program is designed through a comprehensive social mapping process, involving FGDs, village potential surveys, and identification of basic community needs. The mapping results were used to build relevant interventions, including the establishment of bamboo houses as training centers, production, environmental education, and collaboration spaces for residents. Rumah Bambu plays an important role in creating a green business ecosystem, especially through the development of bamboo handicraft products such as woven, bags, besek, lanterns, and decorative products that have economic value. Energy innovation through the use of biogas from livestock waste is a key element in the circular economy practices developed at Papring. Biogas is used for household needs and supports the production process, thus helping to reduce the use of conventional fuels and reduce environmental pollution. In addition, this CSR program strengthens women and youth-based MSME groups through entrepreneurship training, product quality improvement, and marketing access through CSR e-catalogs and local retail networks. Multi-stakeholder collaboration including the community, village government, media, and Pertamina encourages the birth of an adaptive, creative, and independent social environment. Overall, research shows that the integration of environmental innovation, strengthening community institutions, and structured CSR support can drive socio-economic transformation of rural communities. This model of green entrepreneurship deserves to be replicated in other areas that have the potential for biomass and local crafts, as a real contribution to sustainable development.
Co-Authors Agung Winarno Ambarwati, Titisari Andi Basuki Buyung Adi Dharma Della A., Ratna Dewantoro, Tomy Wahyu Dwiba, Rehana Ernando Kurnia Putra Fajar Budiyanto, Fajar Fazri, Narotama Aulia Febriyani, Yanik Gunawan Santoso Habibi, M. Mujtaba Hadi, Dita Eka Putri Kartika, Mohammad Kusumasari, Diana Dwi Lulu Nurul Istanti Madziatul Churiyah Miranti Dewi Febriani Miranti Dewi Febriani, Miranti Dewi Novia Dian Larasati Nurita Indriawati Nursasi, Farika Nurwulan, Esti Pradipta, Malvin Dharma Prayogonegoro, Prabu Nurdin Ramdani, Gani Ruly Wiliandri Sari, Karina Kemala Sepvianto, Gersom Arie Sofyand, Fazli Subagyo Subagyo Sudarmiatin Suganda, Surya Sukma A.D., Ayu Wijaya, Bachtiar wijaya, Jimmy Yuli Agustina, Yuli Yuli Soesetio