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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Warmadewa Economic Development Journal (WEDJ) JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi JAIM (Jurnal Abdi Masyarakat) JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Jurnal Penelitian Manajemen Terapan (Penataran) Jurnal Ilmiah ASET juremi: jurnal riset ekonomi Journal of Innovation Research and Knowledge RISK : Jurnal Riset Bisnis dan Ekonomi Jurnal Pengabdian Masyarakat Manage
Bothy Dewandaru
Fakultas Ekonomi Universitas Kadiri
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Journal of Innovation Research and Knowledge

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IMPACT OF DIGITAL MARKETING, DIGITAL FINANCE, AND DIGITAL LITERACY ON BUSINESS PERFORMANCE SMEs Bothy Dewandaru; Manuel Goncalves; Afif Nur Rahmadi
Journal of Innovation Research and Knowledge Vol. 3 No. 3: Agustus 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v3i3.8788

Abstract

The development of digital technology is very helpful for the community of SMEs players in an effort to expand their market reach quickly without having to meet customers directly. The digital economy era has an impact on changes in people's lifestyles, including the transaction methods used by the public.This study aims to determine the effect of digital marketing, digital finance, and digital literacy on the performance of SMEs. This research is a quantitative study with the sample being SMEs in Kediri that use marketing technology and financial technology. the results of this study indicate that digital marketing and digital literacy affect the performance of SMEs, while digital finance has no effect on the performance of SMEs
Co-Authors Afif Nur Rahmadi Afif Nur Rahmadi, Afif Nur Andriani, Nabila Anindhitiya Sofi Melisa Cahyani, Risma Gesang Ayu Eunike Sintia Fadhila Amara Alif Sitoresmi Gasimov, Elchin Jorumana, Deni Umbu Siwa Laely, Nur Listiyaningrum, Isro’in Manuel Goncalves Mayciella So Melisa, Anindhitiya Sofi Muhammad Dian Ruhamak Nindi Vaulia Puspita, Nindi Vaulia Nining Purnamaningsih Nunung Susilaningsih Nurlaely Nurul Fitri Octaviana Wahyu Prihardini Putri, Diva Ayu Sagita Rizqiah Novitasari Toatubun Rukmini, Meme Sep Setyo Budi Sudjiono Wahyu Dede Gustiawan Zalviana, Ridha