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All Journal Jurnal Hukum Tri Pantang Safari : Jurnal Pengabdian Masyarakat Indonesia Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Natural: Jurnal Pelaksanaan Pengabdian Bergerak Bersama Masyarakat Jurnal Siber Transportasi dan Logistik Siber Journal of Transportation and Logistics Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Inovasi Sosial: Jurnal Pengabdian Masyarakat
Muhammad Tohir
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Other

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Socialization of MSME Marketing Innovation in Facing Trade Tariff Increases Muhammad Tohir; Aang Gunawan; Abdullah Ade Suryo; Cecep Pahrudin; Sugiyanto Sugiyanto
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 3 (2025): Mei: ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i3.1609

Abstract

The increase in trade tariffs is a serious challenge for Micro, Small, and Medium Enterprises (MSMEs) in maintaining the competitiveness of their products in domestic and international markets. This community service activity aims to provide understanding and practical skills to MSMEs about adaptive and sustainable marketing strategy innovations. Socialization is carried out through workshops and interactive discussions involving MSMEs from various sectors. The material presented includes the use of digital media, increasing product branding, market diversification, and competitive pricing strategies. The activity results show an increase in participants' knowledge in implementing innovative marketing approaches and awareness of the importance of digital transformation in dealing with external pressures such as increasing trade tariffs. Thus, this activity is expected to strengthen MSME resilience and encourage sustainable business growth. This activity also opens up opportunities for further collaboration between academics and MSMEs in developing strategic solutions based on real needs in the field.
Strategi Ekspansi Bisnis Start Up Internasional Berkelanjutan: pengabdian kepada Masyarakat Muhammad Tohir; Ade Abdullah Suryobuwono; Cecep Pahrudin; Irwan Chairuddin; Sugiyanto Sugiyanto
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 3 No. 3 (2026): Agustus : Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v3i3.3519

Abstract

The digital economic transformation has created vast opportunities for startups to expand their business activities beyond domestic markets. However, the process of entering international markets entails various challenges, including cultural and consumer behavior differences, cross-border regulations, resource constraints, competitive dynamics, and demands for responsible and sustainable business practices. This Community Service activity aimed to foster understanding and enhance the readiness of practitioners, academics, business owners, and students in formulating startup internationalization strategies that are adaptable to change and sustainability-oriented. The event was held online via Zoom on August 20, 2026, involving approximately 60 participants from diverse backgrounds. The program featured presentations, discussions, case studies, and Q&A sessions focusing on the opportunities and challenges of cross-border business development. Topics covered included business model readiness, target market mapping, innovation, digital technology utilization, human resource competency strengthening, partnership network building, risk management, and the implementation of sustainability principles. The results indicate that participants gained a better understanding of the importance of evaluating organizational readiness and market conditions before determining expansion goals. Participants also recognized that leveraging digital technology can facilitate market expansion, improve business process efficiency, and help companies gain insights into consumer needs. Furthermore, sustainability was viewed as a strategic element capable of strengthening a company's reputation and long-term competitiveness. Thus, this activity underscores that startup internationalization requires an integrated approach combining innovation, technology, human resources, collaboration, risk management, and sustainability to build a competitive business in the global market.
Co-Authors Aang Gunawan, Aang Abdullah Ade Suryo Ade Abdullah Suryobuwono Afiyah Kusuma BAHRUL ULUM Basri Fahriza Bustomi Arisandi Cecep Pahrudin, Cecep Geizka Revaldi Ghazali Irwan Chairuddin Labib, Faris Lailan Noor, Rani Oktavia Mochamad Fadhillah Ass Sidiq Mufaizin, Mufaizin Olfebri Prasadja Ricardianto Primadi Candra Susanto Ramdhan, Tri Wahyudi Rika Aulia Mediana Sugiyanto Sugiyanto Yuliantini Yuliantini