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All Journal Jurnal Hukum Tri Pantang Safari : Jurnal Pengabdian Masyarakat Indonesia Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Natural: Jurnal Pelaksanaan Pengabdian Bergerak Bersama Masyarakat Jurnal Siber Transportasi dan Logistik Siber Journal of Transportation and Logistics Inovasi Sosial: Jurnal Pengabdian Masyarakat
Muhammad Tohir
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Other

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Socialization of MSME Marketing Innovation in Facing Trade Tariff Increases Muhammad Tohir; Aang Gunawan; Abdullah Ade Suryo; Cecep Pahrudin; Sugiyanto Sugiyanto
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 3 (2025): Mei: ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i3.1609

Abstract

The increase in trade tariffs is a serious challenge for Micro, Small, and Medium Enterprises (MSMEs) in maintaining the competitiveness of their products in domestic and international markets. This community service activity aims to provide understanding and practical skills to MSMEs about adaptive and sustainable marketing strategy innovations. Socialization is carried out through workshops and interactive discussions involving MSMEs from various sectors. The material presented includes the use of digital media, increasing product branding, market diversification, and competitive pricing strategies. The activity results show an increase in participants' knowledge in implementing innovative marketing approaches and awareness of the importance of digital transformation in dealing with external pressures such as increasing trade tariffs. Thus, this activity is expected to strengthen MSME resilience and encourage sustainable business growth. This activity also opens up opportunities for further collaboration between academics and MSMEs in developing strategic solutions based on real needs in the field.
Co-Authors Aang Gunawan Abdullah Ade Suryo Afiyah Kusuma BAHRUL ULUM Basri Fahriza Bustomi Arisandi Cecep Pahrudin Geizka Revaldi Ghazali Labib, Faris Lailan Noor, Rani Oktavia Mochamad Fadhillah Ass Sidiq Mufaizin Mufaizin Olfebri Prasadja Ricardianto Primadi Candra Susanto Ramdhan, Tri Wahyudi Rika Aulia Mediana Sugiyanto Sugiyanto Yuliantini Yuliantini