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All Journal Edukasi: Jurnal Pendidikan dan Pengajaran Jurnal Utilitas Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal EMT KITA Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Basicedu JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Reswara: Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN DASAR FLOBAMORATA JURNAL ILMIAH GLOBAL EDUCATION Jurnal Basicedu Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Learning Reformation in Elementary Education Eduvest - Journal of Universal Studies Jurnal Penelitian Pendidikan Indonesia Perilaku dan Promosi Kesehatan: Indonesian Journal of Health Promotion and Behavior Lembaran Ilmu Kependidikan
Trisni Handayani, Trisni
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Other

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Journal : JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)

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Analisis Personal Branding Pada Kesuksesan Karir Content Creator TikTok Anisa, Nur; Handayani, Trisni
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.26934

Abstract

In today's era, there are a lot of content creators who are inconsistent in building personal branding, making them not last long in their career development. Content creators who build personal branding must be consistent and have uniqueness in themselves. The purpose of this research is to find out how personal branding satyasalsabila on his TikTok account. The research method used is a qualitative method. The data collection techniques used in this study are interviews, observations, and documentation. Based on the results of data analysis, personal branding satyasalsabila has the competence of singing, cooking, dancing, satyasalsabila's dress style, which is casual and satyasalsabila's standard, namely world life balance. This shows that personal branding is very important in the success of satyasalsabila's career on his TikTok account
Pengaruh Digital Marketing Terhadap Peningkatan Minat Beli Konsumen Pasca Kebijakan Pencabutan PPKM Pada UMKM Depok Lembahyung, Balina; Handayani, Trisni
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.20499

Abstract

This study aims to determine the effect of digital marketing on increasing consumer buying interest after the PPKM revocation policy at UMKM Jalan Baru Depok. The Incidental Sampling technique was used to collect samples in the study of 58 respondents based on people encountered. The method used is quantitative. In analysing the data using Simple Linear Regression to examine the results of the data obtained from the questionnaire, so that the research results are obtained, namely the existence of a positive and relevant influence on consumer buying interest of 57.5%, the rest is explained by other independent variables that are not included in the researcher's simple linear regression model
Co-Authors Abdullah, Kusmajid Alimudin, M. Alimudin, Muhamad Amirullah, Gufron Ana, Marisa Anindita Ramadhani Anshari, Dien Busyra, Nur Chrisnaji Banindra Yudha Darmawati, Desak Made Dharmawati, Desak Made Dian Ayubi Lembahyung, Balina M. Jamil Nur Anisa Primadita, Sherlina Puspita, Cut Rahman Baeny, Fathur Safitri, Muthia Safitri, Muthia Salsabilla, Natassya Septiansari, Dela Vionita, Deviyani Wibowos, Prasetyo Agung Zulela, Zulela