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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Tourism Scientific Journal Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Scientia Jurnal Kepariwisataan International Journal of Travel, Hospitality and Events Jurnal Indonesia Sosial Sains Journal of Management, Entrepreneurship and Tourism Advances In Social Humanities Research Ulil Albab TRJ (Tourism Research Journal) Glosains: Jurnal Sains Global Indonesia
Myrza Rahmanita
Institut Pariwisata Trisakti
Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Social Sciences Transportation Other

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Gastrodiplomacy Strategies Through the 2022 G20 Summit State Dinner and their Implications for the Indonesian Government Eka Novita Rahayu; Myrza Rahmanita; Saptarining Wulan
Advances In Social Humanities Research Vol. 4 No. 8 (2026): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v4i8.614

Abstract

This research aimed to analyze the gastrodiplomacy strategy implemented through the state banquet of the 2022 G20 Summit in Bali and to examine its implications for the Government of Indonesia. A qualitative approach with a single holistic case study design was employed. Data were collected through in-depth interviews with seven key informants, retrospective observations of visual documentation and activity archives, and documentary studies of official records and publications related to the G20 Summit. The data were verified through source and technique triangulation and analyzed using an interactive model consisting of data condensation, data display, and conclusion drawing and verification. The findings showed that the gastrodiplomacy strategy at the 2022 G20 state banquet was implemented through four complementary dimensions: culinary representation, cultural communication, nation branding, and public engagement. Menu curation, cultural narratives, presentation aesthetics, multisensory experiences, and the involvement of local stakeholders demonstrated that the state banquet was designed as an integrated representation of Indonesia’s gastronomic identity. The strategy was perceived to contribute to Indonesia’s nation branding by presenting the country as professional, culturally rich, open, and gastronomically diverse, although this study did not establish a direct causal relationship between the event and changes in international perceptions, tourist arrivals, or economic benefits. This study concluded that state banquets could serve as strategic instruments of gastrodiplomacy and provide a reference for the sustainable development of Indonesia’s gastrodiplomacy policies and gastronomic tourism.
Digital Transformation Model for Enhancing Travel Agency Competitiveness Elyn Hastriana; Myrza Rahmanita; Nurbaeti Nurbaeti; Rahmat Ingkadijaya; Muhammad Rahmad
Glosains: Jurnal Sains Global Indonesia Vol. 7 No. 4 (2026): Glosains: Jurnal Sains Global Indonesia
Publisher : Sekolah Tinggi Agama Islam Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59784/glosains.v7i4.991

Abstract

Background: Digital transformation has become essential for travel agencies as consumers increasingly use digital platforms for searching information, making reservations, and accessing travel services. However, many Indonesian travel agencies still operate with conventional business models, creating challenges in achieving digital competitiveness. Objective: This study aims to examine the role of digital transformation in improving the competitiveness of travel agencies (Biro Perjalanan Wisata [BPW]) in Jakarta by analyzing the contribution of digital leadership, human resource development, and technology infrastructure. Methods: This quantitative study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) involving 250 directors and managers of travel agencies across five administrative areas of Jakarta. The model analyzed the relationships among Digital Leadership, Human Resource Development, Technology Infrastructure, Organizational Performance, and Digital Competitiveness. Results: The model explained 74.2% of digital competitiveness variance. Digital Leadership had the strongest effect on organizational performance (β = 0.356), followed by Technology Infrastructure (β = 0.325) and Human Resource Development (β = 0.294). For digital competitiveness, Technology Infrastructure showed the highest direct effect (β = 0.267), followed by Digital Leadership (β = 0.253) and Human Resource Development (β = 0.196). Organizational Performance significantly affected digital competitiveness (β = 0.428). Conclusion: This study develops a digital transformation model based on Dynamic Capabilities Theory. The findings highlight that Digital Leadership is a critical driver of digital competitiveness in developing-country contexts, emphasizing the importance of leadership, human resources, and infrastructure integration.
Analyzing The Tourism Destination Potential Of Ketek Boats In Palembang: 4a Framework For River Tourism Development Indah Rizki Sabilah; Rahmat Ingkadijaya; Sri Mariati; Myrza Rahmanita
International Journal of Travel, Hospitality and Events Vol. 5 No. 3 (2026): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v5i3.861

Abstract

The Ketek boat, a traditional motorized wooden vessel operating along the Musi River, represents an essential cultural identity of Palembang’s riverside communities and has significant potential as a river-based tourism attraction. As tourist increasingly seek authentic and culturally immersive experiences, river tourism has emerged as a strategic development trend in Southeast Asia, with previous studies emphasizing the importance of integrated management, safety, comfort, and environmental sustainability in optimizing river-based attraction. However, existing research indicates that the tourism potential of Ketek boats has not been maximized due to limited facilities, the absence of standardized service procedures, and weak destination governance. This study aims to analyze the tourism potential of Ketek boats in Palembang using the 4A framework-Attractions, Accessibility, Amenities, and Ancillary Services. A qualitative descriptive method was employed, involving primary data collection through observations and interviews, complemented by secondary data from relevant literature. The result reveal that attractions constitute the strongest component, highlighted by river cruising experiences, iconic Musi River landscapes, and diverse cultural routes. Accessibility is relatively adequate due to strategically located piers and multimodal transport connections, although constrained by limited tourist piers and multimodal transport connections, although constrained by limited tourist information and non-standardized infrastructure. Amenities remain insufficient, particularly regarding safety equipment, comfort, and service quality. Ancillary services demonstrate a need for stronger governance, formal regulations, and collaboration among stakeholders. Overall, the study concludes that Ketek boats possess substantial potential as a flagship river tourism product in Palembang however, improvements in service standardization, facility enhancement, and integrated destination management are crucial to strengthen competitiveness and ensure sustainable tourism development.
The Influence of Product Authenticity, Product Innovation, and Café Atmosphere on Repurchase Mediated by Consumer Experience at Kafé Jamu Acaraki Jakarta Dwiarum Pinilih HariMurti; Myrza Rahmanita; Novita Widyastuti
Jurnal Indonesia Sosial Sains Vol. 7 No. 9 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i9.2579

Abstract

Jamu is an Indonesian intangible cultural heritage recognized by UNESCO; however, its consumption among urban communities in Jakarta has declined due to perceptions of jamu as an old-fashioned beverage with a bitter taste. Café Jamu Acaraki in Kota Tua Jakarta represents an innovative effort to transform traditional herbal medicine into a modern café experience through improved brewing techniques, packaging, and an aesthetically appealing atmosphere. This study aims to examine the effects of Product Authenticity, Product Innovation, and Café Atmosphere on Repurchase Intention mediated by Consumer Experience at Café Jamu Acaraki Jakarta. This research employed a quantitative approach supported by qualitative data. Primary data were collected through an online questionnaire involving 250 respondents selected using accidental sampling. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM–PLS) with SmartPLS 4, complemented by NVivo-based qualitative analysis of interviews with café managers. The results indicate that Product Authenticity, Product Innovation, and Café Atmosphere positively and significantly influence Consumer Experience, with Café Atmosphere emerging as the strongest predictor. Product Innovation and Café Atmosphere directly and significantly affect Repurchase Intention, whereas Product Authenticity does not have a direct significant effect. Consumer Experience significantly influences Repurchase Intention and fully mediates the relationship between Product Authenticity and Repurchase Intention, while partially mediating the relationship between Café Atmosphere and Repurchase Intention. These findings highlight that preserving jamu authenticity requires meaningful consumer experiences to strengthen sustainable repurchase behavior.
Residents’ Overall Quality of Life in Smart Tourism Destination in Zhuhai, China Liu Zitao; Myrza Rahmanita; Rahmat Ingkadijaya; Nurti Rahayu
Jurnal Penelitian Pariwisata Vol 9 No 1 (2025): (TR) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v9i1.273

Abstract

Smart tourism destinations (STDs) aim to improve the travelers’ experience and the local residents’ quality of life. However, existing research mainly focuses on the perspectives of tourists and ignores the attitudes of residents. Residents' attitudes signify their support for local smart tourism development. Without residents' support, STD-related projects may experience failure. This study fills this gap by exploring how perceived impact of smart travel/tourism (IST) and sense of leisure of well-being (SLW) contributed to residents’ overall quality of life (QoL). This study adopts quantitative method with questionnaire. The finding confirms the residents’ positive impact on smart travel/tourism in Zhuhai, China. Similarly, they residents also showed their approval on the leisure well-being. Additionally, the findings highlight significant relationships between the perceived impact of smart travel/tourism (X1), sense of leisure well-being (X2), and overall quality of life (Y). Residents' quality of life is significantly improved by positive perceptions of smart tourism impacts and leisure well-being. This underscores the importance of the local perspective in STD success. STD initiatives should prioritize enhancing these specific aspects for residents. This paper suggests that engaging the community and focusing on their perceived benefits regarding smart travel and leisure well-being will foster crucial support and ensure project viability. Keywords: overall quality of life, smart travel, leisure well-being, residents’ attitudes, smart tourism destination
Strategi Dinas Pariwisata dalam Branding Destinasi Surya Kencana Bogor Pasca Pandemik Nexen Alexandre Pinontoan; Sundring Pantja Djati; Myrza Rahmanita
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 7 No. 1 (2024)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v7i1.74848

Abstract

Penelitian ini mengulas strategi Dinas Pariwisata dan Kebudayaan Kota Bogor dalam membranding Destinasi Pecinan Suryakencana sebagai objek wisata budaya yang terkenal di kalangan wisatawan, memiliki daya tarik ikonik, dan sejarah yang menarik. Tujuan penelitian ini adalah untuk memahami dan menjelaskan strategi dinas dalam membranding destinasi tersebut. Konsep penelitian ini didasarkan pada teori branding destinasi, dengan pendekatan kualitatif dan paradigma post-positivisme, serta metode penelitian menggunakan pendekatan deskriptif kualitatif. Teknik pengumpulan data melibatkan wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa Dinas Pariwisata dan Kebudayaan Kota Bogor membranding destinasi wisata Pecinan Suryakencana sebagai tujuan wisata budaya melalui penyelenggaraan berbagai acara budaya. Langkah ini berhasil memicu minat wisatawan dengan keberagaman budaya yang dimiliki oleh Kota Bogor. Dinas Pariwisata dan Kebudayaan, bersama dengan para pemangku kepentingan, mempromosikan Pecinan Suryakencana sebagai destinasi wisata budaya melalui hotel-hotel di Kota Bogor dan media sosial resmi milik dinas tersebut. Selain itu, Dinas Pariwisata dan Kebudayaan Kota Bogor merencanakan dan melaksanakan layanan shuttle yang menghubungkan Pecinan Suryakencana dengan beberapa destinasi wisata budaya lainnya di Kota Bogor. Dampak dari inisiatif ini adalah kemudahan bagi wisatawan untuk mengunjungi dan mempelajari berbagai aspek wisata budaya Kota Bogor.
Co-Authors Djohari Somad Doni Muhardiansyah Dwiarum Pinilih HariMurti Eka Novita Rahayu Elyn Hastriana Fetty Asmaniati Haililah Tri Gandhiwati Harry Florentinus Heny Ratnaningtyas Ichwan Aulia Heriza Indah Rizki Sabilah Liu Zitao Muhammad Rahmad Natasha Dewayani Sugiarto Novita Widyastuti Nurbaeti Nurbaeti Nurti Rahayu Paulina Dewi Toffi Pinontoan, Nexen Alexandre Purwanti Dyah Pramanik Rahmat Ingkadijaya Sabarihut Tua Sitompul Salsabilla Retno Sedah Mirah Murcahyaningrum Saptarining Wulan Selly Novitasari Sri Mariati Sundring Pantja Djati Surya Fadjar Boediman Wilda Fitri Tanga Yolanda Pratiwi