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PENGARUH PROMOSI JABATAN DAN KUALITAS TERHADAP MOTIVASI PEMERINTAH KOTA BEKASI Syarief, Faroman; Utomo, Kurniawan Prambudi; Winardi, Muhammad Aziz; Kurniawan, Andrie
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 11 No. 2: Oktober 2021
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v11i2.2872

Abstract

Abstract; This study explains the influence and relationship of discipline and creative promotion in increasing the work motivation of PT Askrida Jakarta employees in maintaining the number of customers and expanding the range of products , while the research objective is to examine the effect and relationship between variables and their correlation values ​​with quantitative research methods and the number of respondents as much 100 employees in a period of six months, from January to June 2019, and the results of the study showed that between variables showed positive and significant values, also for statistical tests explained the results were quite good so it needed to increase work motivation by continuing to improve discipline and promote creative in PT Asuransi Bangun Askrida Jakarta in order to increase company profits while maintaining employee welfare and maintaining customer satisfaction Keywords: discipline, creative promotion, motivation.
Effect of Discipline, Work Motivation and Incentive on Employee Effectiveness Ani Santika, Veny; Syarief, Faroman
International Journal of Advanced Multidisciplinary Vol. 1 No. 3 (2022): International Journal of Advanced Multidisciplinary (October - December 2022)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v1i3.157

Abstract

Article Literature Review of the Effects of Discipline, Work Motivation and Incentives on Employee Work Effectiveness is a scientific article that aims to build hypotheses in research that can influence between variables that will be used in further research, within the scope of Human Resource Management. The method in writing this Literature Review article is to use the library research method, sources obtained from online media such as Google Scholar, Mendeley and other academic online media. In the results of this literature review obtained regarding the factors that can influence Employee Work Effectiveness in the company. These factors include: (1) Discipline influences employee effectiveness (2) Work motivation influences employee effectiveness (3) Incentives influence employee effectiveness
The Study of Managerial Knowledge, Attitude, and Intention Toward Willingness To Pay On Consumers Cosmetic Products Ahmad Harianto, Raden; Rony, Zahara; Syarief, Faroman; Fauzi, Ahmad
The International Journal of Education Management and Sociology Vol. 2 No. 1 (2023): January - February : The International Journal of Education Management and Sosi
Publisher : PDPI (Perkumpulan Dosen Peneliti Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijems.v2i1.21

Abstract

This study serves to test and analyze the effect of managerial knowledge, attitudes, and intentions on willingness to pay for cosmetic product consumers in Jakarta. This study uses a survey method and causality. So the samples obtained in this study were 201 respondents. The research method uses SEM analysis with the Warp PLS 7.0 program as a test tool. The results of this study are in Managerial Knowledge which has a very positive effect on Consumer Payment Intentions for Cosmetic Products significantly and Attitudes have a positive effect on Consumer Payment Intentions for Cosmetic Products significantly. This research has also shown that the intention to pay has a very significant positive effect on the willingness to pay to consumers. These tree main issues therefore should be taken into consideration in strategic planning that It is necessary to increase managerial knowledge by supporting attitudes and intentions through education and training programs to improve willingness to pay on consumers cosmetic products
PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING PADA SEPATU BATA DI DKI JAKARTA Kurniawan, Andrie; Sofyanty, Devy; Yusuf, Faif; Syarief, Faroman
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 6, No 2 (2022): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v6i2.3143

Abstract

Tujuan dari penelitian ini adalah untuk mengkaji dan menganalis pengaruh promosi dan kualitas produk terhadap keputusan pembelian sepatu Bata melalui citra merek sebagai variabel intervening. Penelitian ini menggunakan data primer yang diperoleh dari hasil penyebaran kuesioner melalui google form kepada 100 konsumen sepatu Bata, yang berbelanja di Toko Sepatu Bata dalam satu tahun terakhir, penelitian dilakukan selama bulan Desember 2021 dengan menggunakan metode penelitian yang digunakan adalah purposive sampling. Data yang terkumpul dianalisis menggunakan Structural Equation Modeling dengan software SmartPLS versi 3. Hasil penelitian menunjukkan promosi berpengaruh positif dan signifikan terhadap citra merek, kualitas produk berpengaruh positif dan signifikan terhadap citra merek, citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian, promosi berpengaruh positif dan signifikan terhadap terhadap keputusan pembelian, kualitas produk berpengaruh positif, namun tidak signifikan terhadap terhadap keputusan pembelian.
The Study of Managerial Knowledge, Attitude, and Intention Toward Willingness To Pay On Consumers Cosmetic Products Ahmad Harianto, Raden; Rony, Zahara; Syarief, Faroman; Fauzi, Ahmad
The International Journal of Education Management and Sociology Vol. 2 No. 1 (2023): January - February : The International Journal of Education Management and Sosi
Publisher : PDPI (Perkumpulan Dosen Peneliti Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijems.v2i1.21

Abstract

This study serves to test and analyze the effect of managerial knowledge, attitudes, and intentions on willingness to pay for cosmetic product consumers in Jakarta. This study uses a survey method and causality. So the samples obtained in this study were 201 respondents. The research method uses SEM analysis with the Warp PLS 7.0 program as a test tool. The results of this study are in Managerial Knowledge which has a very positive effect on Consumer Payment Intentions for Cosmetic Products significantly and Attitudes have a positive effect on Consumer Payment Intentions for Cosmetic Products significantly. This research has also shown that the intention to pay has a very significant positive effect on the willingness to pay to consumers. These tree main issues therefore should be taken into consideration in strategic planning that It is necessary to increase managerial knowledge by supporting attitudes and intentions through education and training programs to improve willingness to pay on consumers cosmetic products
PROSEDUR PELAKSANAAN PENYELENGGARAAN EVENT PADA MARKETING DEPARTEMENT PT. INDOVICKERS FURNITAMA Kurniawan, Andrie; Susilawati, Ani; Syarief, Faroman; Suhardoyo, Suhardoyo
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 5 No. 1 (2020)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pada penelitian ini membahas proses penyelenggaraan Acara khusus sebelum terlaksananya Sebuah acara ada beberapa proses yang harus dilakukan adalah Pembuatan Proposal acara, acara Anggaran, Acara Rundown, Daftar peserta acara. PT. Indovickers Furnitama adalah Perusahaan swasta, yang bergerak dalam bidang Perabotan dan memiliki 12 divisi operasional yang didukung divisi Pemasaran. Metode penelitian dilakukan dengan metode observasi, wawancara, studi pustaka (Penelitian Perpustakaan. Dan sesuai dengan SOP perusahaan seperti yang harus dipertimbangkan. Haruskah ini dalam hal ini bagian pemasaran tidak menjadi masalah karena acara golf ini sudah menjadi acara rutin PT Indovickers Furnitama Jakarta. muncul beberapa tantangan terkait dengan partisipasi yang terlibat dan kurangnya koordinasi dan komunikasi antar tim panitia, dan juga kedisiplinan waktu yang dipertanyakan tidak sesuai dengan susunan acara.