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All Journal Jurnal Administrasi Bisnis Productivity
Joula J. Rogahang
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Layanan Mobile Banking terhadap Kepuasan Nasabah pada PT. Bank Rakyat Indonesia Unit Bahu Kota Manado Ecclesia Tandaju; Lucky Franky Tamengkel; Joula J. Rogahang
Productivity Vol 6 No 2 (2025): Juni 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i2.61744

Abstract

This study aims to determine the effect of mobile banking service quality on customer satisfaction at PT. Bank Rakyat Indonesia Unit Bahu Kota Manado. The method used is quantitative. The data source for this study is mobile banking customers of PT. Bank Rakyat Indonesia Unit Bahu Kota Manado, using primary data. Data collection techniques include interviews and questionnaires. The data analysis technique used in this study is simple regression analysis. Based on the results of this study, the independent variable (Service Quality) has a significant effect on the dependent variable (Customer Satisfaction) at PT. Bank Rakyat Indonesia Unit Bahu Kota Manado. Therefore, continuous improvement in service quality is necessary to further enhance customer satisfaction.
Pengaruh Lingkungan Kerja dan Motivasi terhadap Kinerja Agen di PT. FWD Insurance Manado Junisthira Bianca Rompis; Joula J. Rogahang; Sandra Ingried Asaloei
Productivity Vol 6 No 4 (2025): Desember 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i4.61911

Abstract

Understanding how the work environment and motivation influence agent performance is essential for PT FWD Insurance Manado, especially as the company continues to strengthen financial inclusion through innovative, technology-based marketing strategies. This study aims to examine the effect of the work environment and motivation on the performance of agents at PT FWD Insurance Manado. This quantitative research involves all active agents as the study population, using a saturated sampling technique that resulted in 201 respondents. The analysis shows that both the work environment and motivation play an important role in improving agent performance. The findings indicate that these two factors meaningfully contribute to explaining differences in agent performance. Overall, the study confirms that a supportive work environment and strong motivation positively influence agent performance, aligning with the objectives of this research.
Pengaruh Influencer Marketing dan Testimoni Pelanggan terhadap Keputusan Pembelian Ice Cream Creamooze Megamall Manado Dheyana Mangewa; Johny R. E. Tampi; Joula J. Rogahang
Productivity Vol 7 No 2 (2026): Juni 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v7i2.68028

Abstract

This study aims to determine the effect of influencer marketing and customer testimonials on purchasing decisions at Ice Cream Creamooze Megamall Manado. This research uses a quantitative approach with a survey method involving 100 respondents. Data collection techniques used questionnaires and documentation. Data analysis techniques used validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t tests, and F tests. The results showed that influencer marketing has a positive and significant effect on purchasing decisions. Customer testimonials also have a positive and significant effect on purchasing decisions. Simultaneously, influencer marketing and customer testimonials significantly influence purchasing decisions. Therefore, it can be concluded that influencer marketing and customer testimonials are important factors in increasing consumer purchasing decisions.
Co-Authors Brendha Frisilia Mangowal Dheyana Mangewa Ecclesia Tandaju Frendy A. O. Pelleng Gillian Mongi HAJAR ASWAT KANDOU Jeremia Alfredo Paila John A. F. Kalangi Johny A. F. Kalangi Johny R. E. Tampi Junisthira Bianca Rompis Lucky Franky Tamengkel Mayangsari Sorongan Mieke Roring Nikita Levrina Rumondor Olivia F.C Walangitan Prilliana Kristin RIFKA REGAR Salsa Lubis Sandra Ingried Asaloei VELNAWATY K.L. OHY Wehelmina Rumawas WILLIAM A. AREROS