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All Journal Sains: Jurnal Manajemen dan Bisnis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Juripol (Jurnal Institusi Politeknik Ganesha Medan) Martabe : Jurnal Pengabdian Kepada Masyarakat Journal Of Management Science (JMAS) Journal of Management and Business Innovations International Journal Of Science, Technology & Management (IJSTM) Economics, Business and Management Science Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ekonomi Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) ProBisnis : Jurnal Manajemen Jurnal Minfo Polgan (JMP) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Jurnal Ekonomi, Manajemen, Akuntansi

Eka Dewi Setia Tarigan

Universitas Medan Area

Author-ID : 632806

Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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PENGARUH MATURITY, PERINGKAT OBLIGASI DAN DEBT TO EQUITY RATIO TERHADAP YIELD TO MATURITY OBLIGASI PADA BANK UMUM YANG TERDAFTAR DI BURSA EFEK INDONESIA Efrianty Hasibuan; Patar Marbun; Eka Dewi Setia Tarigan
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 1, No 2 (2020): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Maturity, Peringkat Obligasi dan Debt to Equity Ratio (DER) pada Bank Umum yang terdaftar di BEI dengan periode pengamatan tahun 2015-2019. Metode penelitian yang digunakan oleh peneliti adalah dengan menggunakan metode asosiatif dan menggunakan pendekatan kuantitatif dengan menggunakan analilis Regresi Berganda. Hasil penelitian menemukan bahwa Maturity berpengaruh positif terhadap Yield to Maturity Obligasi. Peringkat Obligasi berpengaruh negatif terhadap Yield to Maturity Obligasi. Debt to Equity Ratio (DER) berpengaruh negatif terhadap Yield to Maturity Obligasi. Dan dalam penelitian ini Maturity, Peringkat Obligasi dan Debt to Equity Ratio (DER) secara simultan tidak berpengaruh terhadap Yield to Maturity Obligasi

Analisis Risiko Investasi terhadap Return Saham pada Sub Sektor Makanan dan Minuman di Bursa Efek Indonesia Anas Tesya Br Sitepu; Ihsan Effendi; Eka Dewi Setia Tarigan
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 1, No 2 (2020): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

The purpose of this study was to determine the Investment Risk Analysis of Stock Returns in the Food and Beverage Sub Sector in the Indonesia Stock Exchange. This type of research is quantitative. The data source used in this study is secondary data. Data collection techniques using judgment sampling in food and beverage sub-sector companies listed on the Indonesia Stock Exchange (IDX). The data analysis technique used in the study is simple regression analysis with IBM SPSS version 21.0. Hypothesis testing results state that Investment / Market Risk has a positive and significant effect on Stock Returns on food and beverage companies on the Indonesia Stock Exchange. This can be explained that if the investment risk is higher, then stock returns will also be higher in the company during the research year.

PENGARUH LEVERAGE DAN PERTUMBUHAN PERUSAHAAN TERHADAP PROFITABILITAS (ROE) PADA PERUSAHAAN PROPERTY REAL ESTATE YANG TERDAFTAR DI BEI (2014 – 2018) Pristina Nur Andayani; Yamin Siregar; Eka Dewi Setia Tarigan
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 1, No 2 (2020): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

The purpose of this study was to determine the effect of leverage and company growth on profitability (ROE) in property and real estate companies listed on the IDX. This type of research is a saturated sample, which is a sampling technique that when an entire population is used as a sample. Population of this study is a total of 12 companies that contain data on financial statements of real estate property companies listed on the Stock Exchange during the 2014-2018 period. The analysis technique used is multiple linear regression analysis, namely with the help of E-views 10. In this study it is also known that DAR has a probability value of 0.2373 0.05 and the regression coefficient of the DAR variable that is equal to 0.97296 0.05 where the value indicates the DAR partially does not significantly influence the ROE variable, the probability value of the company's growth is 0.0030 0, 05 where the company growth partially has a significant effect adapts ROE variable.

PENGARUH GAYA HIDUP DAN PENGETAHUAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK RAMAH LINGKUNGAN DI KOTA MEDAN Hesti Sabrina; Eka Dewi Setia Tarigan; Amrin Mulia Utama Nasution; Tohap Parulian
Juripol (Jurnal Institusi Politeknik Ganesha Medan) Vol. 5 No. 1 (2022): Juripol (Jurnal Institusi Polgan)
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/juripol.v5i1.11311

Peningkatan populasi manusia yang terus berkembang pesat membawa dampak terhadap lingkungan yang memicu pemanasan global, hal ini menyebabkan sebagian besar konsumen yang peduli dengan ekosistem lingkungan berupaya untuk melakukan pembelian produk-produk yang ramah lingkungan guna mendukung keberlanjuan bisnis dan lingkungan yang tetap terpelihara. Penelitian ini dilakukan terhadap 100 orang konsumen di kota Medan yang memiliki perilaku gaya hidup ramah lingkungan dan yang memiliki pengetahuan akan pentingnya perilaku ramah lingkungan yang pernah melakukan pembelian produk ramah lingkungan.

PKM INOVASI LIMBAH JERAMI MENJADI PRODUK KERAJINAN TAS UNTUK MENINGKATKAN PENDAPATAN PADA DESA JATIKESUMA KECAMATAN NAMORAMBE KABUPATEN DELI SERDANG PROVINSI SUMATERA UTARA Yuni Syahputri; Bobby Umroh; Eka Dewi Setia Tarigan
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 5 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i5.1879-1882

Kegiatan ini bertujuan untuk memberikan manfaat kepada mitra dalam penanganan limbah jerami padi menjadi produk kerajinan tas yang bernilai jual dan memberikan edukasi pemasaran berbasis tekhnologi/e-commerce. Metode yang dilakukan yaitu Pelatihan pembuatan kerajinan tas yaitu 1) Pelatihan pengolahan limbah jerami dengan tehnik anyaman, 2). Pembuatan Pola Tas, 3). Pelatihan pembuatan tas jerami dan perawatan tas jerami. Metode selanjutnya yaitu pendampingan pemasaran berbasis tekhnologi/e-commerce mulai dari pembuatan akun, cara mengupload gambar produk hingga memahami cara penjualannya.Kegiatan ini menghasilkan berbagai produk kerajinan tas berbahan limbah jerami yang dapat dipergunakan mitra bahkan dapat dipasarkan oleh mitra, mitra juga dapat memahami penggunaan pemasaran berbasis tekhnologi/e-commerce.

Pengaruh Digital Marketing Dan Potongan Harga Terhadap Keputusan Pembelian Pada Mahasiswa Program Studi Manajamen Fakultas Ekonomi Universitas Medan Area Di Platform Belanja Shopee Anggeun Famelia; Wan Suryani; Eka Dewi Setia Tarigan
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v3i2.1278

The purpose of this study was to determine whether the role of digital marketing and price discounts had an effect on purchasing decisions for students of the Management study program, Faculty of Economics, Medan Area University. The research method used is quantitative survey research with primary data types in the form of questionnaires and multiple linear regression data analysis techniques. The results of this study indicate that partially digital marketing has a significant positive effect on purchasing decisions for students of the Management study program, Faculty of Economics, Medan Area University on the Shopee shopping platform. Partially, price discounts have a significant positive effect on purchasing decisions for students of the Management Study Program, Faculty of Economics, Medan Area University on the Shopee shopping platform. Simultaneously digital marketing and price discounts have a significant positive effect on purchasing decisions for students of the Management study program, Faculty of Economics, Medan Area University on the Shopee shopping platform.

Pengaruh Green Marketing dan Brand Image Terhadap Keputusan Pembelian Tupperware di Jalan Setia Budi Tita Kiftiah; Eka Dewi Setia Tarigan; Safrida Hafni Sahir; Dahrul Siregar
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v3i2.1283

The purpose of this study was to determine the effect of green marketing on purchasing decisions, to determine the effect of brand image on purchasing decisions and to determine the effect of green marketing and brand image on purchasing decisions of Tupperware on Jalan Setia Budi. The population in this study were the surrounding communities who purchased Tuppaware products for 2020 on Jalan Setia Budi Lingkungan I as many as 1718 people, where the sample was 94 people who were carried out with the Slovin formula. The data collection technique used in this study was carried out by distributing questionnaires. The analysis technique used in this research is multiple linear regression, partial test (t test), simultaneous significance test (F test) and the coefficient of determination. The results show that partially Green Marketing has a positive and significant effect on Tupperware Purchase Decisions, Brand Image has a positive and significant effect on Tupperware Purchasing Decisions and Simultaneously Green Marketing and Brand Image have a significant effect on Tupperware Purchasing Decisions on Jalan Setia Budi.

Impact of demographic segmentation and psychographic segmentation on purchase decisions of K beauty products Eka Dewi Setia Tarigan; Tohap Parulian; Hesti Sabrina; Patar Marbun; Amrin Mulia Utama Nasution
Junal Ilmu Manajemen Vol 6 No 1 (2023): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i1.171

The booming development of k pop and k drama has brought many changes to the products purchased by the public. One of the products that are most influenced by k-pop and k-drama are beauty products that are much liked by Indonesian women. Indonesian women really like the beauty of k-pop and k-drama Korean artists so that Korean Hallyu is the current trend. This study used a purposive sampling method with a total sample of 100 people with the sample criteria being women aged 17 years and over who had purchased k beauty products at least three times. This research was conducted to find out whether the demographic segmentation variables consisting of age, occupation, income influence the decision to purchase k beauty products and the psychographic segmentation variables consisting of indicators; values, lifestyle and personality affect consumer purchasing decisions for k beauty products. Partially, each of the demographic and psychographic segmentation variables has a positive and significant effect on the purchasing decision of k beauty products. Simultaneously the two independent variables also have a positive and significant influence so that all hypotheses are accepted.

Efektivitas Entrepreneurship Melalui Digital Marketing Pada Pemasaran Produk Berbasis Website Pada UKM Deli Serdang Mall Dahrul Siregar; Eka Dewi Setia Tarigan; Baginda Harahap
Jurnal Minfo Polgan Vol. 12 No. 1 (2023): Artikel Penelitian Juni 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i1.12608

Dalam perkembangan teknologi informasi yang dimanfaatkan pada UKM Deli Serdang Mall ialah kreativitas dan inovasi untuk mengubah sistem pelayanan konvensional beralih ke era digital marketing atau Pemasaran digital, hal ini sangat mempengaruhi eksistensi UKM oleh kompetitor. Berbagai produk yang dimiliki oleh UKM Deli Serdang dapat di tawarkan kepada para konsumen, masyarakat dengan cara menjual produk secara online dengan website, tentu hal ini memberikan manfaat dalam pemasaran, menerapkakan sistem ini di pemasaran produk dapat menarik minat konsumen yang berkunjung baik melalui supermarket maupun website nya. Pemasaran melalui sosial media dengan berbasis website adalah salah satu saluran yang paling penting dari pemasaran digital. Menjalankan promosi dengan fleksibel. Jenis penelitian yang digunakan pada penelitian ini adalah penelitian deskriptif kualitatif. Subyek penelitian ini terdiri dari website UKM Deli Serdang Mall Teknik pengumpulan data dilakukan dengan melakukan wawancara, observasi dan dokumentasi . Hasil penelitian menunjukkan bahwa UKM Deli Serdang Mall mensupport aplikasi website karena dapat mempermudah agen dan konsumen untuk melakukan pengentryan data dan juga transaksi, serta membuat konsumen merasa gampang, aman, efesiensi dan efektif.

THE INFLUENCE OF BAG QUALITY PERCEPTION, BRAND IMAGE, PRICE PERCEPTION AND PROMOTION ON PURCHASE DECISIONS Nur Abwaini Nasution; Eka Dewi Setia Tarigan; Khairunnisak Khairunnisak; Hesti Sabrina
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

the purpose of this study was to determine and analyze the effect of perceived quality, brand image, price perception and promotion on purchasing decisions on Oppo smartphone users in Billah Hilir District, Labuhanbatu Regency, North Sumatra. The population in this study were all Oppo smartphone users in the District of Bilah Hilir, Labuhanbatu Regency, North Sumatra and the sample from the study were people who bought Oppo smartphones directly at 12 smartphone counters in Bilah Hilir District, Labuhanbatu Regency, North Sumatra. The technique used in the sampling of this research is by using a purposive sampling technique. The analytical tool used is multiple linear regression analysis because more than one independent variable is used with the SPSS program. Based on the results of the analysis that has been carried out, it shows that perceived quality, brand image,

Co-Authors Adelina Lubis Afbie, Ahmad Rafi Naufal Ahmad Rafiki Akman Daulay Alfifto Amelia , Wan Rizca Amrin Mulia Utama Nasution Amrin Mulia Utama Nst Amrin Nasution Anas Tesya Br Sitepu Anggeun Famelia Atika Ramadhani Azzura, Dinda Baginda Harahap Bobby Umroh Bobby Umroh Br Tarigan, Ester Zaneta Aurina Budiman, Gracesilia Anastasya Cynthia Ayu Lestari Dahrul Siregar Dahrul Siregar Datubara, Maryono Efrianty Hasibuan Eka Putra Fatona, Apreliani Rahma Febriani, Amelia Finta Aramita Fitriani Tobing Ginting, Jelita Br Hasibuan, Laila Handayani Hery Syahrial Hesti Sabrina Hotbin Hasugian Humaira, Sahla Hutagalung, Mhd Rezi Ramadhan Hutagaol, Reski Br Ida Royani Ihsan Effendi Khairunnisak Khairunnisak Khairunnisak Khairunnisak, Khairunnisak Linda Lores M. Yamin Siregar Masut, Masut Mas’ut, Mas’ut Miduk Arta Muhammad Yamin Siregar Mustakim , Istiqfar Nababan, Octavia Mia Nainggolan, Gloria Angelina Vanessa Nasution, Amrin mulia Nindya Yunita Nur Abwaini Nasution Panjaitan, Tabita Pasaribu, Grace Helena Patar Marbun Pribadi , Teddy Pristina Nur Andayani Putra, Irwansyah Putri Yuri Astika Putri, Aprilla Dwiana Ramadhani, Atika Safrida Hafni Sahir Sahir, Syafrida Hafni Sambas, Rizky Aulia Sarah Nabilah Sembiring , Lidya Br Sianturi, Sarifah Sinulingga, Denio Armanda Sirait, Yosi Irma Liza Siregar, M Yamin Sitepu, Karda Sitepu Siti Alhamra Salqaura Sri Sarah br G.Manik Syafrida Hafni Sahir Teddi Pribadi Tita Kiftiah Tohap Parulian Wan Rizka Amelia Wan Suryani Weddy Nur Adam Weny Cintia Dewi Wijaya, Hafiz Hadi Yamin Siregar Yuni Syah Putri Yuni Syahputri

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