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All Journal Jurnal Mirai Management JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Economics, Business and Management Science Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Bisnis Mahasiswa Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research
Eka Dewi Setia Tarigan, Eka Dewi Setia
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Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Peran Citra Merek dalam Memediasi Pengaruh Keunggulan Produk terhadap Minat Beli Ulang Uniqlo Hasibuan, Laila Handayani; Tarigan, Eka Dewi Setia
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 6, No 2 (2025): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - Desember
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v6i2.6462

Abstract

This article aims to analyze the role of brand image in mediating the influence of product advantages on repurchase interest in Uniqlo fashion products. The problem is focused on the intense competition in the fashion industry, where product advantages and brand image are key factors influencing consumers’ decisions to make repeat purchases. To approach this problem, the study refers to theories from marketing, consumer behavior, and brand management, which emphasize the role of brand image as a mediator between product quality and customer loyalty. The data were collected through questionnaires distributed to 99 Management students from the 2022 cohort at the University of North Sumatra, selected using a purposive sampling technique, and analyzed quantitatively using Structural Equation Modeling based on Partial Least Squares (SmartPLS) with path analysis. This study concludes that product advantages significantly influence brand image, which in turn mediates the effect of product advantages on repurchase interest. In addition, brand image has a direct and significant effect on repurchase interest, indicating that improving product quality and strengthening brand image are essential strategies for enhancing customer loyalty.
Pengaruh Brand image dan Harga Terhadap Loyalitas Konsumen (Studi Kasus Pada Hotel Syariah Grand Jame Medan) Mustakim , Istiqfar; Pribadi , Teddy; Amelia , Wan Rizca; Tarigan, Eka dewi Setia; Alfifto, Alfifto
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5014

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh brand image dan harga terhadap loyalitas konsumen di Hotel Syariah Grand Jamee Medan. Metode penelitian yang dilakukan adalah penelitian eksploratif, dimana variabel diukur dengan skala likert. Metode pengumpulan data dilakukan dengan wawancara (interview), dengan daftar pertanyaan (questionnaire) dan studi dokumentasi. Populasi dalam penelitian ini adalah seluruh pelanggan Hotel Syariah Grand Jamee Medan. yang berjumlah 57 orang. Penarikan sampel dengan metode sampling jenuh atau lebih dikenal dengan istilah sensus. Dalam penelitian ini jumlah populasi relatif kecil yaitu sebanyak 57 orang. Pengolahan data menggunakan perangkat lunak SPSS versi 23, dengan analisis deskriptif dan pengujian hipotesis analisis regresi berganda.  Hasil penelitian menunjukkan bahwa: (1) secara parsial variabel brand image mempengaruhi loyalitas konsumen di Hotel Syariah Grand Jamee Medan; (2) secara parsial variabel harga mempengaruhi loyalitas konsumen di Hotel Syariah Grand Jamee Medan; (3) secara simultan terdapat pengaruh yang positif dan signifikan antara variabel brand image dan harga terhadap loyalias konsumen di Hotel Syariah Grand Jamee Medan, hasil uji koefisien determinasi pada tabel di atas, menunjukkan bahwa nilai R yang diperoleh adalah sebesar 0,671. Hal ini menunjukkan bahwa tingkat korelasi atau hubungan antara brand image, harga dan loyalitas konsumen memiliki hubungan yang cukup erat.   
Pemberdayaan UMKM Kerupuk Kemplang Palembang melalui Digital Entrepreneurship Tarigan, Eka Dewi Setia; Lores, Linda; Masut, Masut
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1564

Abstract

This community service activity aims to increase the capacity and competitiveness of the Pak Hamdani Kemplang Crackers MSME in Deli Serdang Regency through the application of digital entrepreneurship concepts. The main challenge faced by business owners is limited knowledge and skills in utilizing digital media for product marketing. The activity was implemented through a participatory approach, including training, mentoring, and hands-on practice. Over the two days of the activity, participants received training on creating digital business accounts, social media management, promotional content strategies, and simple product photography techniques. The results of the activity showed an 80% increase in participant understanding based on pre- and post-test results. Partners were also able to create digital business accounts and upload promotional content independently. This program is expected to increase sales and expand the market reach of local Palembang products, as well as serve as a model for digital-based empowerment for other MSMEs in the surrounding area.
Co-Authors Afbie, Ahmad Rafi Naufal Alfifto Amelia , Wan Rizca Amrin Mulia Utama Nasution Br Tarigan, Ester Zaneta Aurina Dahrul Siregar Eka Putra Fatona, Apreliani Rahma Ginting, Jelita Br Hasibuan, Laila Handayani Humaira, Sahla Khairunnisak Khairunnisak, Khairunnisak Lores, Linda Masut, Masut Muhammad Yamin Siregar Mustakim , Istiqfar Nababan, Octavia Mia Nainggolan, Gloria Angelina Vanessa Panjaitan, Tabita Pasaribu, Grace Helena Pribadi , Teddy Putri, Aprilla Dwiana Ramadhani, Atika Sahir, Syafrida Hafni Sambas, Rizky Aulia Sembiring , Lidya Br Sianturi, Sarifah Sinulingga, Denio Armanda Sirait, Yosi Irma Liza Siregar, M Yamin Siti Alhamra Salqaura Teddi Pribadi Wijaya, Hafiz Hadi