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All Journal JURNAL SAINS PEMASARAN INDONESIA Journal of Business Management Education (JBME) Syntax Literate: Jurnal Ilmiah Indonesia JURNAL MANAJEMEN BISNIS Majalah Ilmiah Bijak Community Engagement and Emergence Journal (CEEJ) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Dharma Bhakti Ekuitas Devotion: Journal of Research and Community Service International Journal of Social Service and Research Indo-MathEdu Intellectuals Journal International Journal of Science and Society (IJSOC) Indonesian Journal of Multidisciplinary Science Jurnal Locus Penelitian dan Pengabdian Jurnal Sosial dan Sains INJURITY: Journal of Interdisciplinary Studies Journal Research of Social Science, Economics, and Management Cerdika: Jurnal Ilmiah Indonesia Eduvest - Journal of Universal Studies Enrichment: Journal of Multidisciplinary Research and Development Journal of Management, Economic, and Accounting Maneggio
Laura Lahindah, Laura
Unknown Affiliation
Aerospace Engineering Humanities Astronomy Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Public Health Social Sciences Other

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Journal : Indonesian Journal of Multidisciplinary Science

 1 
Marketing Strategy of the Skul.Id Platform as a Digital Education Ecosystem in Increasing Telkomsel's Youth Market in the Bali Region Herywanto; Lahindah, Laura
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 9 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i9.1135

Abstract

The digital transformation in the education sector has driven the growth of various online learning platforms, including Skul.id. Despite offering innovative features, the adoption of Skul.id among students in Bali faces multiple challenges, such as low user engagement and competition from similar platforms. This study aims to analyze Skul.id's marketing strategy and its effectiveness in reaching the youth market of Telkomsel SIM card users in Bali. This research employs a qualitative descriptive approach, utilizing data collection techniques such as in-depth interviews, participatory observations, and document analysis. The research informants include Telkomsel's marketing team and Skul.id users, comprising students and educators in various schools across Bali. The findings indicate that Skul.id’s current marketing strategy has yet to fully optimize its potential in attracting students. Despite its integration with Telkomsel services, limitations in digital promotion efforts and a lack of product differentiation remain major obstacles. Additionally, user trust in the platform's effectiveness poses a significant challenge. The study concludes that the Marketing Mix 7P and STP strategy should be optimized by enhancing digital campaigns, strengthening collaborations with educational institutions, and reinforcing brand positioning to improve Skul.id's competitiveness in the digital education market.
Preliminary study to consider the preparation of a business strategy for The Regional Public Service Agency (BLUD) in the water tourism area of Gita Nada and Gili Sulat Lawang Lombok, NTB Province Hidayati, Baiq Yuliani; Lahindah, Laura
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 10 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i10.930

Abstract

This study aims to obtain fundamental information that will be used as a reference in formulating business strategies for Regional Business Services Agencies (BLUD) in the Gita Nada and Gili Sulat Lawang marine tourism areas in NTB Province. This conservation area has huge tourism potential with an estimated economic value of tourism resources based on Willingness To Pay (WTP) reaches more than 17 billion rupiah per year. However, the use of this tourist destination is still not optimal. This study uses a survey method through interviews with the management, local communities, and related company partners. The survey results show that BLUD business development in this region faces several challenges, among which the most impactful are budget problems and limited human resources. Based on these findings, this study proposes an effective business strategy to optimize the potential of the tourist area. The proposed strategy is expected to increase the income and welfare of tourism industry players in the region, as well as make a positive contribution to the local economy. With the implementation of this strategy, it is hoped that this aquatic tourism area can develop sustainably and provide maximum benefits for all parties involved.
Co-Authors Abdul Azis Apriawan, Andry Aprilia, Kori Berutu, Kristiyanto Caroline Caroline Colly, Yoan David David Eka, Muhammad Fadlan, Muhammad Farikhin, Akhmad Handoko, Marshell Timotius Hendi Prastiyo, Rama Herywanto Hidayati, Baiq Yuliani Johan, Rully Kahananto, Kahananto Kismo, Heri Kristianto, Muhammad Ari Fahlul Liswan, Erna Marianggodo, Wahyu Dodi Tri Patrick, Sean Permadi, Aditya Dyan Ramadhan, Deri Ramdhan, Sahid Mohamad Sari, Julia Permata Satrya, Wahyu Fadli Sauki, Mohammad Irfan Sebayang, Adry Van Mellyas Setiawaty, Susanti Sinaga, Erik Samola Syafriya, Indra Tanjung, Putri Un Theodorus, Defranky Tipagau, Yoseph Tito, Anita Chrishanti Puteri Tjeme, Bertholomeus Baghi Usadani , Sih Ramping Widiyanto, Bambang Wijaya, Adrian Benedict Wiriyani, Kadek Wuryanto Wuryanto Yulia, Risa Setiani