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TRANSFORMASI PENGALAMAN PELANGGAN MELALUI DESAIN: KAJIAN DI CONCORDIA LOUNGE BANDARA INTERNASIONAL NGURAH RAI (Transforming Customer Experience Through Design: A Study at Concordia Lounge, Ngurah Rai International Airport) Salmannida, Nisriina; Wahyudie, Prasetyo; Astuti, Susy Budi
Tesa Arsitektur Vol 23, No 1: Juni 2025
Publisher : Universitas Katolik Soegijapranata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/tesa.v23i1.13085

Abstract

Sebagai pusat pariwisata utama di Indonesia, Bali tidak hanya menjadi destinasi wisata tetapi juga merupakan titik transit penting untuk berbagai kegiatan regional, nasional, maupun internasional. Perkembangan ini menjadikan transportasi udara menjadi pilihan utama bagi banyak orang karena efisiensi waktu dan kenyamanan yang ditawarkannya. Dari perspektif ini, ruang tunggu eksekutif bandara berperan sebagai pilihan ternyaman bagi penumpang yang menunggu keberangkatan, didukung oleh fasilitas yang dibuat untuk memberikan kenyamanan dan kepuasan kepada pengguna. Penelitian ini bertujuan untuk mengevaluasi peran elemen desain dalam aspek sense of place terhadap kepuasan pelanggan di Concordia Lounge, Bandara Internasional I Gusti Ngurah Rai Bali. Melalui metode kualitatif dengan observasi dan wawancara, penelitian ini berupaya mendapatkan elemen-elemen fisik dan non-fisik di dalam lounge yang mempengaruhi emosi, persepsi dan pengalaman pengunjung. Menelaah aspek sense of place di dalam lounge ini merupakan elemen penting untuk memahami pengalaman autentik yang dirasakan oleh para wisatawan selama berwisata di Bali. Hasil penelitian menunjukkan bahwa desain yang cermat serta integrasi elemen budaya Bali secara signifikan berkontribusi pada terciptanya kenyamanan dan kepuasan pengguna, sekaligus memperkuat identitas lokal sebagai daya tarik utama. Kata kunci: Sense of Place, Kepuasan Pelanggan, Lounge, Bandara Internasional Ngurah Rai
Eksplorasi Teritorialitas dan Personalisasi Ruang di Asrama Siswa Semi-Militer: Analisis Perbedaan Faktor Personal Antar Angkatan Aisyah, Maghfiroh Nur; Wahyudie, Prasetyo; Astuti, Susy Budi
Jurnal Sosial Teknologi Vol. 5 No. 7 (2025): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v5i7.32335

Abstract

Territoriality is a concept that describes how individuals or groups utilize and control physical space to establish identity, ownership, and a sense of security. In the context of semi-military boarding school dormitories, which are characterized by structure and strict discipline, territoriality and space personalization serve as important means for students to express themselves and adapt socially. This study aims to explore students’ territoriality and personalization of space in semi-military boarding school dormitories, focusing on an analysis of inter-cohort differences in personal factors that influence space organization and usage. Territoriality refers to the students’ claims over space as a form of self-expression and a way to create a sense of security, while personalization involves decoration and the arrangement of personal belongings to enhance ownership, group belonging, and emotional well-being. This study employs a qualitative method combined with field observation to obtain empirical insights. The study found that students’ awareness of privacy and spatial control increased with their cohort level, shaping distinct territorial behaviors and personalization patterns.
Literature Review: Elements of Place Attachment in Supporting the Preservation of Traditional Houses Fikri, Ferdian Faudy; Wahyudie, Prasetyo
Eduvest - Journal of Universal Studies Vol. 5 No. 9 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i9.51373

Abstract

Traditional houses are significant cultural symbols embodying a community's identity, history, and values. However, their preservation is increasingly threatened by modernization, shifting societal values, and a preference for contemporary housing, risking the loss of important cultural heritage. This study aims to create a conceptual framework by reviewing literature on place attachment and its essential role in the preservation of traditional houses. Employing a systematic literature review method, this research analyzes empirical studies, primarily from Indonesia, that explore the relationship between people and their living environments. The approach involves identifying and synthesizing relevant research articles to trace the evolution of place attachment concepts. The review identifies that the preservation of traditional houses is driven by four key elements of place attachment: place identity (connection to history and culture), place affect (emotional attachment), place dependence (support for daily life and culture), and place social bonding (strengthening community ties). The findings highlight that effective preservation strategies must extend beyond physical restoration to reinforce the emotional and social bonds communities share with their traditional homes. This conceptual framework underscores the need for holistic approaches that integrate these attachment elements to ensure the continuity of cultural heritage.
A Study of Customer Resonance and Loyalty: The Moderating Role of Brand Value Among Used BMW Car Owners Ammalia, Nuuru Rizky; Sabar, Sabar; Wardhana, Mahendra; Wahyudie, Prasetyo
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.911

Abstract

The luxury automotive industry in Indonesia continues to demonstrate stable growth despite economic pressures and technical challenges, particularly in classic models. BMW, as a dominant luxury car brand, has successfully maintained user loyalty, including for older models such as the E46 and F30. This study aims to analyze the influence of brand experience, brand trust, and brand image on customer loyalty, with brand resonance as a mediating variable and brand value as a moderating variable. A quantitative approach was employed by distributing online questionnaires to users of BMW 3 Series (E46 and F30) in Surabaya, Jakarta, Bekasi, and Solo. Data were analyzed using structural equation modeling (SEM) with AMOS 26. The results indicate that brand experience and brand trust have a positive and significant effect on brand resonance, while brand image does not have a significant effect. Brand resonance was found to significantly mediate the relationship with customer loyalty. Brand value also positively moderates the relationship between brand resonance and customer loyalty. These findings highlight the importance of emotional experience, community involvement, and perceived brand value in fostering loyalty, even for vehicles that are not the owners’ primary cars. This study emphasizes that loyalty is shaped not only by functional satisfaction but also by long-term emotional attachment, particularly in the context of classic luxury cars.
AN ANALYSIS OF BUSINESS DEVELOPMENT IN PLASTIC WASTE RECYCLING INTO ECO-FRIENDLY FURNITURE: A CASE STUDY OF KAMPUNG BERSERI ASTRA KEPUTIH Astuti, Susy Budi; Wahyudie, Prasetyo; Harwinanto, Agrie Pratama; Koraag, Chaterine Eunice Michelle Naomi
Management and Sustainable Development Journal Vol 8 No 1 (2026): Management and Sustainable Development Journal (On Progress)
Publisher : Department of Management - Institut Shanti Bhuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/msdj.v8i1.1062

Abstract

This study analyzed the potential and strategy for developing plastic waste recycling into eco-friendly furniture at Kampung Berseri Astra Keputih, Surabaya. Using a qualitative descriptive method, the research involved literature review, field observation, and design exploration. SWOT analysis was applied to identify internal and external factors influencing community-based business feasibility. The results showed that the area had strong potential supported by material availability, environmental awareness, and CSR programs. The study produced Eco-Block Furniture, a modular and multifunctional recycled plastic product applying knockdown and self-locking systems for practical and aesthetic purposes. Despite these advantages, challenges such as limited technical skills and public perception of recycled products remain. Continuous support and design validation are necessary to sustain implementation. In conclusion, recycling plastic waste into furniture contributes to environmental improvement and generates sustainable economic opportunities for the local community.
PERAN ELEMEN DESAIN TERHADAP KEPUASAN PELANGGAN (STUDI PADA CONCORDIA LOUNGE BANDAR UDARA INTERNASIONAL I GUSTI NGURAH RAI BALI) Salmannida, Nisriina; Wahyudie, Prasetyo
Jurnal Kajian Seni Vol 12, No 2 (2026): Jurnal Kajian Seni Vol 12 No 2 April 2025
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jksks.98458

Abstract

Sebagai pusat pariwisata utama di Indonesia, Bali tidak hanya menjadi destinasi wisata tetapi juga merupakan titik transit penting untuk berbagai kegiatan regional, nasional, maupun internasional. Oleh karena itu, dengan adanya perkembangan ini, transportasi udara menjadi pilihan utama bagi banyak orang karena efisiensi waktu dan kenyamanan yang ditawarkannya. Dari perspektif ini, ruang tunggu eksekutif bandara berperan sebagai pilihan yang nyaman bagi penumpang yang menunggu keberangkatan, didukung oleh fasilitas yang dibuat untuk memberikan kenyamanan dan kepuasan kepada pengguna. Penelitian ini bertujuan untuk mengevaluasi peran elemen desain terhadap kepuasan pelanggan di Concordia Lounge, Bandara Internasional I Gusti Ngurah Rai di Bali. Fokus utama penelitian ini adalah untuk mengidentifikasi bagaimana elemen desain interior, termasuk warna, pencahayaan, tata letak, dan elemen budaya lokal, mempengaruhi pengalaman dan kepuasan pengguna lounge. Metode penelitian melibatkan wawancara mendalam dengan dua narasumber untuk memperoleh perspektif tentang suasana lounge, kenyamanan, dan kesan desain. Hasil penelitian menunjukkan bahwa desain yang cermat dan integrasi elemen budaya Bali secara signifikan berkontribusi terhadap kepuasan pengguna. Kata kunci: Elemen Interior, Kepuasan Pelanggan, Lounge
Integrating Façade Design with Perceptions of Light to Shape the Spatial Experience in Libraries: A Systematic Literature Review Ayu Nashrhifa Salsabila; Prasetyo Wahyudie; Susy Budi Astuti
Journal of Social Research Vol. 5 No. 6 (2026): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i6.3198

Abstract

Natural lighting in research spaces such as libraries often only prioritizes arrangements that meet functional needs. Meanwhile, users as the subjects most affected by light quality, need visual stimuli that can influence emotional and comfort in carrying out visual-intensive activities. The facade as an exterior mediator in the interior plays a crucial role in distributing light to form the visual aesthetics and ambience of space, through the diffusion patterns and character of the light formed. This study adapted the Systematic Literature Review method to identify the relationship between facades, natural light, and visual perception in shaping spatial experience in the library. The synthesis of these findings indicates that the dimensions, position, and the complexity of façade geometry and openings affect the perception of light and visual comfort in space. The results of the synthesis of findings in the literature show that the dimensions and position of openings, as well as the complexity of patterns in facade design, affect the perception of light and visual comfort in space. The facade design and light character can modify the visual quality and meaning of the space holistically, especially in the spatial design arrangement of the library. Thus, these findings confirm that interior and facade design not only need to meet technical standards but also must integrate a user-based design approach that is oriented towards the quality of space and subjective experience.