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A Study of Customer Resonance and Loyalty: The Moderating Role of Brand Value Among Used BMW Car Owners Ammalia, Nuuru Rizky; Sabar, Sabar; Wardhana, Mahendra; Wahyudie, Prasetyo
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.911

The luxury automotive industry in Indonesia continues to demonstrate stable growth despite economic pressures and technical challenges, particularly in classic models. BMW, as a dominant luxury car brand, has successfully maintained user loyalty, including for older models such as the E46 and F30. This study aims to analyze the influence of brand experience, brand trust, and brand image on customer loyalty, with brand resonance as a mediating variable and brand value as a moderating variable. A quantitative approach was employed by distributing online questionnaires to users of BMW 3 Series (E46 and F30) in Surabaya, Jakarta, Bekasi, and Solo. Data were analyzed using structural equation modeling (SEM) with AMOS 26. The results indicate that brand experience and brand trust have a positive and significant effect on brand resonance, while brand image does not have a significant effect. Brand resonance was found to significantly mediate the relationship with customer loyalty. Brand value also positively moderates the relationship between brand resonance and customer loyalty. These findings highlight the importance of emotional experience, community involvement, and perceived brand value in fostering loyalty, even for vehicles that are not the owners’ primary cars. This study emphasizes that loyalty is shaped not only by functional satisfaction but also by long-term emotional attachment, particularly in the context of classic luxury cars.

TRANSFORMASI PENGALAMAN PELANGGAN MELALUI DESAIN: KAJIAN DI CONCORDIA LOUNGE BANDARA INTERNASIONAL NGURAH RAI (Transforming Customer Experience Through Design: A Study at Concordia Lounge, Ngurah Rai International Airport) Salmannida, Nisriina; Wahyudie, Prasetyo; Astuti, Susy Budi
Tesa Arsitektur Vol 23, No 1: Juni 2025
Publisher : Universitas Katolik Soegijapranata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/tesa.v23i1.13085

Sebagai pusat pariwisata utama di Indonesia, Bali tidak hanya menjadi destinasi wisata tetapi juga merupakan titik transit penting untuk berbagai kegiatan regional, nasional, maupun internasional. Perkembangan ini menjadikan transportasi udara menjadi pilihan utama bagi banyak orang karena efisiensi waktu dan kenyamanan yang ditawarkannya. Dari perspektif ini, ruang tunggu eksekutif bandara berperan sebagai pilihan ternyaman bagi penumpang yang menunggu keberangkatan, didukung oleh fasilitas yang dibuat untuk memberikan kenyamanan dan kepuasan kepada pengguna. Penelitian ini bertujuan untuk mengevaluasi peran elemen desain dalam aspek sense of place terhadap kepuasan pelanggan di Concordia Lounge, Bandara Internasional I Gusti Ngurah Rai Bali. Melalui metode kualitatif dengan observasi dan wawancara, penelitian ini berupaya mendapatkan elemen-elemen fisik dan non-fisik di dalam lounge yang mempengaruhi emosi, persepsi dan pengalaman pengunjung. Menelaah aspek sense of place di dalam lounge ini merupakan elemen penting untuk memahami pengalaman autentik yang dirasakan oleh para wisatawan selama berwisata di Bali. Hasil penelitian menunjukkan bahwa desain yang cermat serta integrasi elemen budaya Bali secara signifikan berkontribusi pada terciptanya kenyamanan dan kepuasan pengguna, sekaligus memperkuat identitas lokal sebagai daya tarik utama. Kata kunci: Sense of Place, Kepuasan Pelanggan, Lounge, Bandara Internasional Ngurah Rai

Eksplorasi Teritorialitas dan Personalisasi Ruang di Asrama Siswa Semi-Militer: Analisis Perbedaan Faktor Personal Antar Angkatan Aisyah, Maghfiroh Nur; Wahyudie, Prasetyo; Astuti, Susy Budi
Jurnal Sosial Teknologi Vol. 5 No. 7 (2025): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v5i7.32335

Territoriality is a concept that describes how individuals or groups utilize and control physical space to establish identity, ownership, and a sense of security. In the context of semi-military boarding school dormitories, which are characterized by structure and strict discipline, territoriality and space personalization serve as important means for students to express themselves and adapt socially. This study aims to explore students’ territoriality and personalization of space in semi-military boarding school dormitories, focusing on an analysis of inter-cohort differences in personal factors that influence space organization and usage. Territoriality refers to the students’ claims over space as a form of self-expression and a way to create a sense of security, while personalization involves decoration and the arrangement of personal belongings to enhance ownership, group belonging, and emotional well-being. This study employs a qualitative method combined with field observation to obtain empirical insights. The study found that students’ awareness of privacy and spatial control increased with their cohort level, shaping distinct territorial behaviors and personalization patterns.

Literature Review: Elements of Place Attachment in Supporting the Preservation of Traditional Houses Fikri, Ferdian Faudy; Wahyudie, Prasetyo
Eduvest - Journal of Universal Studies Vol. 5 No. 9 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i9.51373

Traditional houses are significant cultural symbols embodying a community's identity, history, and values. However, their preservation is increasingly threatened by modernization, shifting societal values, and a preference for contemporary housing, risking the loss of important cultural heritage. This study aims to create a conceptual framework by reviewing literature on place attachment and its essential role in the preservation of traditional houses. Employing a systematic literature review method, this research analyzes empirical studies, primarily from Indonesia, that explore the relationship between people and their living environments. The approach involves identifying and synthesizing relevant research articles to trace the evolution of place attachment concepts. The review identifies that the preservation of traditional houses is driven by four key elements of place attachment: place identity (connection to history and culture), place affect (emotional attachment), place dependence (support for daily life and culture), and place social bonding (strengthening community ties). The findings highlight that effective preservation strategies must extend beyond physical restoration to reinforce the emotional and social bonds communities share with their traditional homes. This conceptual framework underscores the need for holistic approaches that integrate these attachment elements to ensure the continuity of cultural heritage.

A Study of Customer Resonance and Loyalty: The Moderating Role of Brand Value Among Used BMW Car Owners Ammalia, Nuuru Rizky; Sabar, Sabar; Wardhana, Mahendra; Wahyudie, Prasetyo
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.911

The luxury automotive industry in Indonesia continues to demonstrate stable growth despite economic pressures and technical challenges, particularly in classic models. BMW, as a dominant luxury car brand, has successfully maintained user loyalty, including for older models such as the E46 and F30. This study aims to analyze the influence of brand experience, brand trust, and brand image on customer loyalty, with brand resonance as a mediating variable and brand value as a moderating variable. A quantitative approach was employed by distributing online questionnaires to users of BMW 3 Series (E46 and F30) in Surabaya, Jakarta, Bekasi, and Solo. Data were analyzed using structural equation modeling (SEM) with AMOS 26. The results indicate that brand experience and brand trust have a positive and significant effect on brand resonance, while brand image does not have a significant effect. Brand resonance was found to significantly mediate the relationship with customer loyalty. Brand value also positively moderates the relationship between brand resonance and customer loyalty. These findings highlight the importance of emotional experience, community involvement, and perceived brand value in fostering loyalty, even for vehicles that are not the owners’ primary cars. This study emphasizes that loyalty is shaped not only by functional satisfaction but also by long-term emotional attachment, particularly in the context of classic luxury cars.

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