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All Journal INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Jurnal Ilmiah Manajemen Dan Kewirausahaan
Librina Tria Putri
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Economics, Econometrics & Finance Social Sciences

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Membangun Komitmen Kuat : Peran Kompetensi & Budaya pada CV. Taman Agrowisata Bukit Naang Husein Husein; Librina Tria Putri; Abshor Marantika
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i1.5280

Abstract

This study focuses on efforts to build strong organizational commitment through the roles of competence and organizational culture at CV. Taman Agrowisata Bukit Naang Bangkinang. Organizational commitment is considered a reflection of individual loyalty and attachment to the organization, manifested through a strong belief in the organization’s values and goals, the willingness to work towards the organization's benefit, and the desire to remain a part of it. This research utilized a quantitative approach, specifically multiple regression analysis, to assess the impact of competence and organizational culture on organizational commitment. A total of 38 respondents were selected using a census method. Hypothesis testing was performed through t-tests and F-tests to examine the partial and simultaneous effects of the independent variables on the dependent variable. The study found that both competence and organizational culture significantly influence organizational commitment, both in isolation and when considered together. The analysis showed a strong positive relationship between competence, organizational culture, and organizational commitment, with the independent variables explaining 78.50% of the variance in organizational commitment. These results indicate that improving employee competence and strengthening the organizational culture are vital strategies for fostering long-term commitment within the company. Additionally, the study highlights the importance of aligning organizational culture with the values and goals of the organization to enhance overall employee engagement. By focusing on these areas, CV. Taman Agrowisata Bukit Naang can cultivate a committed workforce, which is essential for sustaining high levels of performance and organizational success. This research contributes to a better understanding of the factors that drive organizational commitment and provides practical recommendations for companies aiming to strengthen their workforce's loyalty and engagement in today’s competitive business environment.
CUSTOMER SATISFACTION AT RR CAFE DELIMA PEKANBARU INFLUENCED BY FACILITIES AND MENU VARIATIONS Librina Tria Putri; Baharuddin, Yulizar; Nasir, Muhammad
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 2 (2024): FEBRUARY
Publisher : Adisam Publisher

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Abstract

This research aims to determine the influence of facilities and menu variants oncustomer satisfactionat RR Cafe Delima Pekanbaru. The analysis used in this research was multiple linear analysis with a total of 99 respondents. Hypothesis testing is carried out by simultaneous testing and partial testing. Based on the research results, it can be concluded that the facilities and menu variants simultaneously affectcustomer satisfaction. So arepartially the facilities and menu variants have an influence oncustomer satisfactionat RR Cafe Delima Pekanbaru. Facilities and menu variants have a very strong relationship with customer satisfaction with a contribution of 65.90%. Meanwhile, the remaining 34.10% is determined by other variables not included in this research.
Co-Authors Abshor Marantika Baharuddin, Yulizar Husein Husein Muhammad Nasir