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All Journal J@TI (TEKNIK INDUSTRI) JURNAL SAINS PEMASARAN INDONESIA Jurnal Rekayasa Sistem Industri JURNAL PASTI (PENELITIAN DAN APLIKASI SISTEM DAN TEKNIK INDUSTRI) JISI UMJ (Jurnal Integrasi Sistem Industri UMJ) Jurnal Optimasi Sistem Industri JRSI (Jurnal Rekayasa Sistem dan Industri) PERFORMA : Media Ilmiah Teknik Industri JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK SEIKO : Journal of Management & Business IJIES (International Journal of Innovation in Enterprise System) Jurnal Teknologi dan Manajemen Industri International Journal of Science, Engineering and Information Technology International Journal of Industrial Optimization (IJIO) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Engineering
Rio Aurachman
Universitas Telkom
Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Transportation

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Journal : JURNAL SAINS PEMASARAN INDONESIA

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Designing A Digital Marketing Strategy for Bumbu Instan Noeya Products using Sostac Method Athfal, Muhammad; Wulandari, Sari; Aurachman, Rio
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 21, No 3 (2022): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v21i3.224-247

Abstract

Bumbu Instan Noeya is a SME that is engaged in the culinary field, especially wet instant spices. Bumbu Instan Noeya sells its products through offline stores, supermarkets, and several social media and E-Marketplaces. Since the Covid-19 pandemic broke out in Indonesia, there has been an increase in sales through digital media by 26%, namely on Facebook media, but on other digital media there has been no increase in sales. This happened because the use of digital media on Noeya instant spices has not been optimal. This study aims to design a digital marketing strategy for Bumbu Instan Noeya products using the SOSTAC method which is organized into six stages, namely situation analysis, objective, strategy, tactics, action, and control. In this study, the results of the design of a digital marketing strategy obtained are the creation and optimization of social media (Social media Marketing) as a marketing and sales medium and other strategies, namely Social Media Optimization, Content Marketing, Video Marketing, Podcasts, Influencer Marketing, and User Generated-Content. In addition, Bumbu Instan Noeya is also working with several Instagram accounts that support products produced by MSMEs and will also open an online store through the E-Marketplace platform.
Co-Authors Aditya Sulistiyo Suwarno Agnar Mokhammad Agus Achmad Suhendra Agus Suhendra Ajeng Sarwendah Aryaningrum Akbar Bima Nugrahanto Amelia Fahmawati Subiyanto Andi Sultan Warafakih Anggia Ghassani Arbidinata Setiawan Ardi Kelana Putra Ari Prayogo Ari Ridwan Ari Yanuar Ridwan Arini Nourma Asrie Permata Dini Asrie Permata Dini Astri Desiana Athfal, Muhammad Bagja Bintang Pamungkas Brilliane, Citra Septi Budhi Yogaswara Budi Praptono Budi Santosa Budi Santosa Christanto Triwibisono Citra Septi Brilliane Citra Septi Brilliane Dana Azizah Rahmat Deden Guna Sasmitha Desi Sembiring Dimas Anggoro Dini, Asrie Permata Dipta Raga Pratama Elisa Intan Puspita Sari Elvira Parinding Endang Chumaidiyah Eva Andiana Farda Hasun Fauzan Haeqal Arifin Fitriyatul Jannah Hafizh Muhammad Almaraghi Suharja Husni Aman Husni Amani Ibnu Junaresi Falah Ilham Hadyan Irham Fakhriy Irvan Nurgiatmo Isqina Rizky Fiorentina Juwita Darmayanti Kenaka, Saskia Puspa Kinanthi Parasdya Sista Luciana Andrawina Luthfi Imam Fauzi M. Yazid Dhiyaulhaq Maria Dellarosawati Idawicaksakti Marina Yustiana Lubis Mohammad Deni Akbar Muhamad Permana Muhammad Alifar Advanni Muhammad Arya Furqon Muhammad Athfal Muhammad Bolkiah Muttaqin Muhammad Bolkiah Muttaqin, Muhammad Bolkiah Muhammad Dary Fauzan Muhammad Farid Anas Muhammad Habiburrohman Muhammad Hermawan Muhammad Jacka Aulia Muhammad Naqi Syirazi Muhammad Rafi Rupiantoro Muhammad Rafid Amrullah Muhammad Stivandry Wilandria Syofrinaldy Muhammad Tezar Nisa Noviani Sudarman Nopendri Nopendri Novreyna Ludmilla Alda Nur Atikah Nur Dining Pawesti Nur Ichsan Utama Nurul Hikmah Sabila Pretty Prima Roza Prima Annisa Karunia Punto Aji Wardhana Putra, Ardi Kelana Putu Giri Artha Kusuma R. Fauzi Novianda Ratnawia - Reizva Ridhallah Rizkan Iskandar Wigena Rosad Hadi Rosad Ma'ali El Hadi Rosad Ma’ali El Hadi Sari Wulandari Sari Wulandari Saskia Dyah Saskia Puspa Kenaka Satria Guntara Serly Dwi Ariyanti Sinta Aryani Sri Martini Sri Martini Suci Ramadhani Susi Anantami S Syaeful Mujab tika purnama sari Tito Try Arto Tri Yatmoko Yuliandono Wahyu Bagus Rilo Wawan Tripiawan Wia, Ratna Winda Zairina Wiyono Yati Rohayati Yuki Hana Putri Tejima