Articles
<![CDATA[The Indirect Comparison of Brand Image Perception of Share a Coke with Campaign ]]>
<![CDATA[Tanasyah, Yacub]]>;
<![CDATA[Berto, Agustinus Rusdianto]]>;
<![CDATA[Murwani, Endah]]>
<![CDATA[ Journal La Sociale Vol. 6 No. 1 (2025): Journal La Sociale ]]>
Publisher : <![CDATA[Borong Newinera Publisher ]]>
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DOI: 10.37899/journal-la-sociale.v6i1.1554
<![CDATA[The success of the marketing campaign of “Share a Coke With” has been globally known as one of the personalized campaigns with some popular individual names. This act of corporate communication has made the Coca-Cola Company even stronger as a multinational company. The usage of individual names has created a stronger bond between the brand and the audience. This qualitative research examines to what extend the brand image of Coca-Cola has affected the perception of its audience as it will have the implications of the economic and the social effects to the brand. The qualitative approach is used through the content analysis technique to some residents who were born and raised in Surabaya as of 2024, with 6 participants participating by the purposive sampling. This research examines the brand image by its favourability, strength, and uniqueness associated to Coca-Cola as a brand. Results has indicated a significant influence to the brand image and the personalized campaign. This research has underscored the importance in building consumer relations, strengthening the marketing strategy, and shaping brand image in a more complex world full of messages.]]>
<![CDATA[Strategi Pesan Promosi, Motivasi Diri, dan Pengambilan Keputusan Adopsi Inovasi Kursus Online ]]>
<![CDATA[Putri, Priscilla Perdana]]>;
<![CDATA[Murwani, Endah]]>;
<![CDATA[Astagini, Nuria]]>
<![CDATA[ WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/wacana.v23i2.4113
<![CDATA[This study is motivated by the development of innovative training institutions such as Skill Academy, which offers online self-development courses. Through Instagram, Skill Academy promotes its products, services, and product benefits. The success of adopting an innovation is also influenced by consumers during the decision-making process. Motivation is one of the driving factors behind an individual’s decision to adopt online courses. The purpose of this study is to determine the influence of promotional message strategies on Instagram and self-motivation on the decision to adopt Skill Academy. The concepts used in this research include promotional message strategies, self-motivation, and consumer decision-making. The research approach is quantitative, employing a survey method. Data collection was conducted using a questionnaire with a sample size of 150 followers of the Skill Academy Instagram account. The hypothesis testing in this study utilized Multiple Linear Regression Analysis. The results of the study indicate that promotional message strategies on Instagram and self-motivation contribute 55% to the decision to adopt Skill Academy online courses. Partially, promotional message strategies on Instagram significantly influence the decision to adopt Skill Academy online courses, as does self-motivation. Promotional message strategies on Instagram and consumer motivation simultaneously have a significant impact on decision-making.]]>
<![CDATA[Emotional Storytelling dan Perbedaan Citra Destinasi Wisata Berdasarkan Jenis Kelamin dan Generasi ]]>
<![CDATA[Christiano, Titus]]>;
<![CDATA[Murwani, Endah]]>
<![CDATA[ Warta Ikatan Sarjana Komunikasi Indonesia Vol 6, No 2 (2023): December 2023 ]]>
Publisher : <![CDATA[Ikatan Sarjana Komunikasi Indonesia ]]>
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DOI: 10.25008/wartaiski.v6i2.214
<![CDATA[Sektor pariwisata Indonesia sebagai salah satu komoditas primadona ditunjukkan melalui kampanye bertajuk Wonderful Indonesia. Meskipun sempat terhambat pandemi Covid-19, aktivitas komunikasi pemasaran pariwisata Indonesia tetap gencar dilakukan melalui video promosi bernuansa emosional. Emotional storytelling merupakan cara untuk mengomunikasikan suatu pesan dan dapat memengaruhi citra. Citra destinasi merupakan kepercayaan dalam diri wisatawan mengenai produk atau pelayanan wisata. Penelitian ini dilakukan untuk menguji perbedaan citra destinasi Danau Toba yang ditimbulkan oleh unsur emotional storytelling video The Heartbeat of Toba berdasarkan segmentasi jenis kelamin dan generasi. Penelitian kuantitatif eksplanatif ini menggunakan metode Pra-experiment dengan One-shot Case Study Design. Eksperimen dilakukan terhadap 60 orang responden yang dikelompokkan menjadi tiga generasi dan dua jenis kelamin. Sampel ditarik dengan teknik convenience sampling dan hipotesis diuji menggunakan uji beda Mann-Whitney U dan Kruskal-Wallis. Hasil menunjukkan terdapat perbedaan yang signifikan pada setiap generasi. Namun, tidak terdapat perbedaan yang signifikan antara jenis kelamin laki-laki dan perempuan]]>
<![CDATA[Sociocultural Information Gap in the Dive Tourism Industry: Evidence from Komodo National Park ]]>
<![CDATA[Berto, Agustinus Rusdianto]]>;
<![CDATA[Murwani, Endah]]>
<![CDATA[ Jurnal Ilmu Komunikasi Vol 20 No 1 (2022) ]]>
Publisher : <![CDATA[Univeritas Pembangunan Nasional "Veteran" Yogyakarta ]]>
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DOI: 10.31315/jik.v20i1.5062
<![CDATA[Through the perspective of partnership for Sustainable Development Goals (SDGs 17th), this study aims to identify and describe the information gaps among stakeholders of the dive tourism industry of Komodo National Park as one of the super-priority tourism destinations in Indonesia. Researchers studied documents, performed field observation, and conducted in-depth interviews with 20 stakeholders. Qualitative content analysis revealed several notable findings. First, the information gaps among stakeholders are generally linked to knowledge disparity about tourism-technical and local sociocultural issues. Sociocultural information, particularly on environment preservation issues, shows the tendency to predominate everyday discourse rather than tourism technical information. Second, the foreigner community appears to be better than local stakeholders at mastering the sociocultural information discourse, particularly in terms of collaboration on environment preservation information. Further studies are needed to examine the interaction among actors predominating the sociocultural information management and their strategies to collaborate in maximizing the role of Destination Management Organization-Destination Governance (DMO-DG).]]>
<![CDATA[Instagram multiple accounts: a self-presentation by Generation Z ]]>
<![CDATA[Putranto, Teguh Dwi]]>;
<![CDATA[Murwani, Endah]]>;
<![CDATA[Prasetyo, Dwi]]>
<![CDATA[ Jurnal Studi Komunikasi Vol. 9 No. 3 (2025) ]]>
Publisher : <![CDATA[Faculty of Communications Science, Dr. Soetomo University ]]>
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DOI: 10.25139/jsk.v9i3.10756
<![CDATA[New media exists to meet human needs, especially the need for information and self-expression. However, users need to adapt to utilise it, and this adaptation process varies from person to person, including Generation Z. Generation Z is one of the generations that quickly adapts to the presence of new media compared to previous generations. The ease with which Generation Z uses new media such as Instagram also makes Generation Z use the new media. Some members of Generation Z even have several social media accounts at the same time. Based on this background, the purpose of this study is to find out how self-presentation by Generation Z occurs when using multiple Instagram accounts. This research used a descriptive qualitative approach as the research method. The data collection technique employed is Focus Group Discussion (FGD), where the participants are members of Generation Z. There were 10 high school students as participants. The sampling method used in this study was snowball sampling. The conclusion of this research shows that the use of Instagram multiple accounts by Generation Z is indicative of a sophisticated self-presentation technique. The main account provides a formal setting for creating an idealised persona and obtaining approval from others. With a smaller audience, secondary accounts provide a forum for more genuine, impromptu, and emotional self-expression. Other accounts, meanwhile, provide chances to experiment with different characters, interests, and identities. These self-presentations show how Generation Z balances the personal identity they want to preserve in the digital sphere with the social image they want to convey.]]>
<![CDATA[From Home to Digital Space: Mapping the Culture of Family Verbal Violence in Adolescent Cyberbullying ]]>
<![CDATA[Endah Murwani]]>;
<![CDATA[Agustinus Rusdianto Berto]]>;
<![CDATA[Teguh Dwi Putranto]]>
<![CDATA[ Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 11 No. 1 (2026): June 2026 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia ]]>
Publisher : <![CDATA[Ikatan Sarjana Komunikasi Indonesia ]]>
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DOI: 10.25008/7yk6bf08
<![CDATA[Cyberbullying among adolescents is often examined through technological and psychological perspectives, while the role of family communication as a cultural space shaping aggressive behavior has received less attention. Verbal violence within the family as a communication practice is assumed to contribute to an increased risk of adolescent involvement in cyberbullying. This study used a descriptive survey method with a questionnaire instrument. Data were collected from 1,481 high school students in four cities in Indonesia: Mataram, Pontianak, Medan, and Makassar. The questionnaire investigated exposure to violence within the family, verbal violence practices in the form of negative labeling and harassment between family members. Data were analyzed descriptively to identify dominant patterns of verbal violence culture in family communication. The results showed that most adolescents were exposed to violence, especially arguments within the family. In addition, they experienced verbal violence through negative labeling based on physical characteristics, habits, and traits. These findings indicate that a culture of verbal violence in the family has the potential to be the root of adolescent aggressive behavior in the digital space. This study recommends the importance of a cultural and family approach in developing strategies and literacy models for preventing cyberbullying.]]>
<![CDATA[PARTICIPATIVE DECISION-MAKING AND EMPLOYEE JOB SATISFACTION IN STARTUP ORGANIZATIONS: A STUDY OF ORGANIZATIONAL COMMUNICATION CLIMATE AT PRAKTIS.CO ]]>
<![CDATA[Muhammad Ardhanie Amrullah]]>;
<![CDATA[Agustisnus Rusdianto Berto]]>;
<![CDATA[Endah Murwani]]>
<![CDATA[ Perspektif Komunikasi Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol. 10 No. 1 (2026): Perspektif Komunikasi ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Jakarta ]]>
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DOI: 10.24853/pk.10.1.01-20
<![CDATA[Praktis.Co, as a startup company, has experienced increasing uncertainty due to a decline in organizational conditions, which has affected employee job satisfaction. This study aims to analyze the effect of dimensions of the organizational communication climate as variables on the job satisfaction of Praktis.Co employees. This study employs the concept of participative decision-making as a determinant of job satisfaction. A quantitative approach was used, applying a survey method targeting Praktis.Co employees who are on the lowest structural positions and first-level officials above the lowest. Data were collected through a cross-sectional questionnaire administered to 282 Praktis.Co employees, ranging from the lowest structural level to first-line officers. A total of 173 valid responses were obtained, exceeding the minimum sample size required based on the Slovin formula. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results indicate that participative decision-making has a significant effect on job satisfaction. Employees who are given opportunities to express opinions, provide feedback, and participate in organizational discussions tend to perceive themselves as valued members of the organization. Such involvement fosters a sense of ownership and psychological attachment to the organization. This study contributes to organizational communication literature by emphasizing participative decision-making as an independent and strategic dimension of communication climate influencing employee job satisfaction, particularly within startup companies experiencing organizational change and organizational uncertainty.]]>
<![CDATA[Gender Awareness of Maria Hartiningsih as Kompas Reporter ]]>
<![CDATA[Rajab Ritonga]]>;
<![CDATA[Endah Murwani]]>;
<![CDATA[Syafruddin Ritonga]]>
<![CDATA[ Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 2 No. 2 (2017): December 2017 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia ]]>
Publisher : <![CDATA[Ikatan Sarjana Komunikasi Indonesia ]]>
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DOI: 10.25008/jkiski.v2i2.102
<![CDATA[Structure of the media in Indonesia is still dominated by men who lack of gender sensitivity so that the role of women journalists as agents of change towards gender awareness is important to discuss. This study aims to determine the factors that make up the awareness, values and attitudes of women journalists on gender, and the influence of media and community structure in forming the gender awareness of women journalists. As a case study, a journalist of the largest newspaper in Indonesia, Kompas, namely Maria Hartiningsih is chosen. The study is based on the concept of gendered-perspective journalism as a practice of journalistic that informs and questions inequality of the relationship between men and women. The study uses a qualitative approach with the method of Critical Discourse Analysis model of Norman Fairclough. Text analysis is conducted to examine the writings of Maria Hartiningsih in Kompas related to gender issues. The results show that at the textual level—since she started joining Kompas—Maria Hartiningsih’s writing already highlighted problems of women, street children, and poverty. Her awareness and perspective on gender is a process conducted through the experience of reporting, discussions, and reading books related to gender. In the case of 'Maria', Kompas as an institution provides her with freedom to pour her thoughts.]]>
<![CDATA[The Impression Management Strategy of the Candidates of Governor-Vice Governor of DKI Jakarta on Social Media ]]>
<![CDATA[Endah Murwani]]>
<![CDATA[ Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 3 No. 2 (2018): December 2018 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia ]]>
Publisher : <![CDATA[Ikatan Sarjana Komunikasi Indonesia ]]>
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DOI: 10.25008/jkiski.v3i2.219
<![CDATA[The use of social media is not only important but also strategic means of political communication in the Regional Leader Election (Pilkada) of DKI Jakarta and is interesting to be examined, particularly from the view of Erving Goffman’s Self Presentation—Impression Management Theory. This research aims at illustrating the impression management strategy of the Governor-Vice Governor candidates for DKI Jakarta, namely Ahok-Djarot and Anies-Sandi, through social media. We apply qualitative analyses to the Instagram feeds and Twitter timelines of the two duos from October 2016 to April 2017. The result shows that the candidates attempt to present themselves by projecting the images they want. Ahok-Djarot applies three strategies: 1) credibility strategy, presenting competency, achievements, performance during their time in the office of DKI Jakarta as well as their characters—enthusiastic, firm, and focus to positive matters; (2) politeness strategy, by illustrating themselves as two concerned, friendly, and humorist persons; (3) influencing strategy, to spread influence; (4) self-deprecating strategy to draw sympathy from the citizens about the problems faced by Ahok. On the other hand, Anies-Sandi utilize these three strategies: 1) affinity seeking and politeness strategy to make them acknowledged and liked by the netizens; 2) image confirming strategy to make the netizens have the image of who Anies-Sandi are; and (3) credibility strategy by showcasing their achievements prior to being the Governor-Vice Governor of DKI Jakarta candidates.]]>
<![CDATA[Cyberbullying Behavior Patterns in Adolescents in Jakarta ]]>
<![CDATA[Endah Murwani]]>;
<![CDATA[Helga Liliani Cakra Dewi]]>
<![CDATA[ Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 4 No. 2 (2019): December 2019 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia ]]>
Publisher : <![CDATA[Ikatan Sarjana Komunikasi Indonesia ]]>
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DOI: 10.25008/jkiski.v4i2.330
<![CDATA[This research is motivated by the phenomenon of cyberbullying in adolescents. Cyberbullying has the potential to harm victims such as loss of self-confidence, depression and decreased performance. Therefore, this study aims to determine the behavior patterns of cyberbullying perpetrators and victims of adolescents in Jakarta. Cyberbullying behavior patterns in this study refers to the concept of Willard which classifies seven behaviors: flaming, online harassment, denigration, impersonation, outing and trickery, exclusion, and cyberstalking. This research has been conducted with descriptive research, by taking high school students in DKI Jakarta as sample. A total of 400 students have been chosen by using multistage random sampling. Data was collected through a questionnaire and measured using the Student Assessment Survey (SAS). The results showed the involvement of students as perpetrators and victims of cyberbullying. Behavior that tends to be used by students as cyberbullying is denigration (77.2%), harassment (74%), and flaming (70%). While students who are victims of cyberbullying, the treatment that tends to be experienced is denigration (79.2%), flaming (78.7%) and harassment (75.2). The results of this study suggest the need for strategies to prevent cyberbullying behavior by literacy using social media effectively.]]>
