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All Journal JREC (Journal of Electrical and Electronics) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis SENTRALISASI Bisma: Jurnal Bisnis dan Manajemen International Journal of Social Science and Business Iqtishoduna: Jurnal Ekonomi Islam JURNAL MANAJEMEN DAN BISNIS INDONESIA Majalah Ilmiah Warta Dharmawangsa Jurnal Sains Manajemen dan Bisnis Indonesia BUDGETING : Journal of Business, Management and Accounting Journal of Community Development Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Dynamic Management Journal Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur JRIIN :Jurnal Riset Informatika dan Inovasi Journal of Business and Halal Industry Journal Pemberdayaan Ekonomi dan Masyarakat Manajemen : Jurnal Ekonomi Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Ilmiah Manajemen Dan Kewirausahaan Proceeding of International Conference on Social Science and Humanity
Haris Hermawan, Haris
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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Journal : Dynamic Management Journal

 1 
THE INFLUENCE OF THE HEDONISTIC LIFESTYLE ON DECISIONS PURCHASES ON COMPASS SHOE PRODUCTS ON SHOPEE E-COMMERCE Rajasa, Ilham Surya; Hermawan, Haris; Sari, Maheni Ika
Dynamic Management Journal Vol 8, No 4 (2024): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i4.12601

Abstract

This research aims to determine and analyze the influence of hedonic lifestyle dimensions (activities, interests and opinions) on purchasing decisions for Compas shoe products via E-commerce. The sample used in this research was Compass shoe customers. This type of research uses quantitative methods with a sample size of 95 respondents and uses non-probability purposive sampling techniques using data collection techniques in the form of questionnaires to respondents. The data analysis technique for this research uses instrument testing, classical assumptions and multiple linear regression. The analysis results obtained show that activities, interests and opinions have a positive and significant influence both partially and simultaneously on the decision to purchase Compass shoes, with a contribution level of influence of 0.729 or 79%.
THE INFLUENCE OF MARKET ORIENTATION, PRODUCT QUALITY AND DIGITAL PROMOTION ON PURCHASING DECISIONS IN THE FISHERY BUSINESS "MUTIARA FISH", UMBULSARI DISTRICT, JEMBER REGENCY Firmansyah, Achmad Faiz Hilman; Hermawan, Haris; Rahayu, Jekti
Dynamic Management Journal Vol 9, No 1 (2025): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i1.13266

Abstract

The increasingly tight business world competition, businesses must find the best way to market their goods. Every business in all categories must be sensitive to every change and put customer satisfaction as the main goal. This research aims to determine and analyze the influence of market orientation, product quality and digital promotion on purchasing decisions in the "mutiara fish" fishing business. This type of research uses quantitative methods with a sample size of 100 respondents and uses non-probability sampling techniques with purposive sampling techniques using data collection techniques in the form of questionnaires to respondents. The data analysis technique for this research uses instrument testing, classical assumptions, multiple linear regression, hypotheses and coefficient of determination. The analysis results obtained show that market orientation, product quality and digital promotion have a partially positive and significant effect on purchasing decisions for Mutiara Fish products, the results of the R2 Determination Coefficient test with an influence contribution level of 0.634 or 63%.
ENTREPRENEURSHIP STRATEGY BASED ON CREATIVITY AND PRODUCT INNOVATION: AN EMPIRICAL STUDY ON THE SUSTAINABILITY OF BANYUWANGI TRADITIONAL BATIK MSMES Nuraini, Viky; Hermawan, Haris; Rahayu, Jekti
Dynamic Management Journal Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i2.13897

Abstract

Banyuwangi Batik as a cultural heritage faces the challenge of global competition, where creativity, product innovation, and entrepreneurial competence are the determinants of the sustainability of MSMEs. However, previous research has not comprehensively integrated these three factors in the context of traditional batik artisans. This study aims to analyze the influence of creativity, product innovation, and entrepreneurial competence on the success of Banyuwangi batik MSMEs, using explanatory research methods and a saturated sample of 46 respondents. Data were collected through questionnaires and analyzed using instrument tests, classical assumptions, multiple linear regression, and coefficient of determination (R²). The results showed that the three variables had a positive and significant effect (p < 0.05) with a contribution of 70% to business success, while 30% were influenced by external factors. The novelty of the research lies in an integrative approach in the context of traditional batik that combines aspects of design creativity with innovations based on local wisdom. These findings provide a theoretical contribution to culture-based and practical entrepreneurial literacy for MSME actors in developing competitive strategies.
Co-Authors Abadi Sanosra Abdul Syukur Ahmad Izzuddin Ahmad Nur Mahfuda Alfaris, Afrizal Mubarok Amelia, Rodhiah Rizki Amiliya, Nafia Nanda Andini, Intan Nur Andrean, Mohammad Ongky Arifin, Amanda Novalia Bangsa, Insani Abdi Cahyo, Bayu Dwi Diansari, Tatit Dwi Budi Santoso DWI CAHYONO Dwi Supriyanto, Hamid Fajar, Moh Fauziyah, Khirunissa Nur Feti Fatimah Firmansyah, Achmad Faiz Hilman Firmansyah, Rama Hamdani, Bagas Yuda Hamidah M, Icha Nadhirotul Hasanah, Erina Mauidhatul Herlambang, Toni Immanuel Christianto, Mikael Islami, Riska Miftahul Izzudin, Ahmad Kristatiningsih, Dwi Maheni Ika Sari Majestika, Rr Aurel Nalini Mulya Rescahyana, Tri Sulton Nanda Khoirun Nisa Nur, Safirah Wardatin Nuraini, Viky Nursaidah Nursaidah, Nursaidah Oktaviani, Nadia Pratama, Ahmad Febrian Purwanto, Arik Putri, Elsa Catrika Putri, Tatit Diansari Reski Qomariah , Nurul Qomariyah , Nurul Rahayu, Jekti Rajasa, Ilham Surya Ramadhan, Fazril Reni Rahmadewi, Reni Rizki Rabbani, Aditya Rohimah, Merlin Rusdiyanto Rusdiyanto, Rusdiyanto Setianingsih , Wahyu Eko Siti Juariyah Sumowo, Seno Tatit Diansari Reskiputri, Tatit Diansari Tipalahi, Ramadan Trias Setyowati, Trias Uliyah, Dian Alfiyatul Umany, Septy Holisa Verdiyanto, Verdiyanto Wahyu Eko Setianingsih Wibowo, Yohanes Gunawan Wijoyo, Agung Winahyu, Pawestri Yuliandany, Elvina Windy Zelarsianti, Asri Andira