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All Journal JREC (Journal of Electrical and Electronics) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis SENTRALISASI Bisma: Jurnal Bisnis dan Manajemen International Journal of Social Science and Business Iqtishoduna: Jurnal Ekonomi Islam JURNAL MANAJEMEN DAN BISNIS INDONESIA Majalah Ilmiah Warta Dharmawangsa Jurnal Sains Manajemen dan Bisnis Indonesia BUDGETING : Journal of Business, Management and Accounting Journal of Community Development Ilomata International Journal of Social Science Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Dynamic Management Journal JIWAKERTA: Jurnal Ilmiah Wawasan Kuliah Kerja Nyata Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur JRIIN :Jurnal Riset Informatika dan Inovasi Journal of Business and Halal Industry Journal Pemberdayaan Ekonomi dan Masyarakat Manajemen : Jurnal Ekonomi Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Ilmiah Manajemen Dan Kewirausahaan Proceeding of International Conference on Social Science and Humanity
Haris Hermawan, Haris
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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Journal : Jurnal Mahasiswa Entrepreneur

 1 
PENGARUH HARGA, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP MINAT BELI KONSUMEN PADA TOKO PAKAIAN NANIKE COLLECTION DI KABUPATEN JEMBER Firmansyah, Rama; Hermawan, Haris; Diansari, Tatit
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 12 (2023): DESEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i12.3933

Abstract

The fashion business is a business that is in great demand because it has big prospects. Currently, the fashion industry is emerging with attractive fashion designs which are becoming a trend among Generation Z. By improving product quality and a good brand image, buying interest will arise and consumers will make repeat purchases because it meets their expectations. This research aims to test and analyze the influence of price, product quality and brand image on consumer purchasing interest at the Nanike Collection clothing store in Jember district. This type of research is quantitative. The population in this research is consumers of the Nanike Collection clothing store. The sample used was 160 respondents. The analysis tool uses multiple linear regression. The research results prove that price, product quality and brand image have a significant effect on consumer buying interest at the Nanike Collection clothing store, Jember Regency.
ANALISIS PENGARUH PEMASARAN DIGITAL MARKETING TERHADAP BRAND AWARENESS DI JEMBER STUDI KASUS RICH VILLAGE Majestika, Rr Aurel Nalini; Hermawan, Haris; Izzudin, Ahmad
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 2 (2023): FEBRUARI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (542.948 KB) | DOI: 10.36841/jme.v2i2.2758

Abstract

The development of the current era makes people carry out economic activities through digital media, so that the growth of internet users is increasing by around 33%. This encourages the importance of the role of marketing in influencing people's preferences in choosing a product, which means it plays an important role in creating people who have awareness of a particular brand (brand awareness) so that the more recognized it will have a positive influence on the brand. Rich Village Jember is a fairly good housing in utilizing digital marketing. The purpose of this research is to find out and analyze context, communication, collaboration and connection that have a significant effect on brand awareness in Rich village Jember. This type of research is causality research. The population in this study are 85 families who occupy the Rich Village Jember housing. The sample used was saturated sampling technique so that the number of samples was 85 respondents. The analysis tool uses multiple linear regression. The results of the study prove that context, communication, collaboration and connection have a significant effect on brand awareness in Rich Village Jember.
PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN SEPATU BATA PADA TOKO SEPATU DI KABUPATEN JEMBER Pratama, Ahmad Febrian; Setyowati, Trias; Hermawan, Haris
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 3 (2023): MARET 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i3.3278

Abstract

Very tight market competition requires companies to be able to adapt to consumer needs in order to be able to compete in the market. A decrease in sales can be used as an indicator of a problem that must be considered by the company, because in this case the sales result is the main income for the company to continue its business. The purpose of this research is to examine and identify the effect of marketing mix on consumer purchasing decisions at shoe stores in Jember Regency. This research was conducted by distributing questionnaires to 125 consumer respondents who had purchased shoes at the Bata Shoe store in Jember Regency. The data that has been collected was analyzed using multiple linear regression tests using the SPSS application. The results of multiple regression analysis show that the variables product, price, promotion, place, people and process have a positive relationship with the regression coefficient on purchasing decisions and variable physical evidence has a negative relationship with the regression coefficient on purchasing decisions, while the results of the t test show that product, price, people and process have a significant effect on purchasing decisions of 0.000 and variable promotion, place and physical evidence have no significant effect on purchasing decisions of 0.074, 0.398, 0.495. The results of the study show that the marketing mix includes product, price, place, promotion, people, physical evidence and process simultaneously have a significant influence on decisions purchase of shoes at the Bata Shoes store in Jember Regency.
PENGARUH PROMOSI, HARGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN SALON SHERYL Trianto, Feren Ebrik; Azhad, Muhammad Naely; Hermawan, Haris
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 7 (2022): JULI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.868 KB) | DOI: 10.36841/jme.v1i7.2332

Abstract

This research is motivated by an increase and a decrease, Salon Sheryl experienced a decline in 2020 - 2021 due to a pandemic. in this study that Salon Sheril is in the midst of an increasingly fierce competition phenomenon. Theepurposeeoffwritinggthissthesississtoo determine consumer satisfaction and marketing strategy by forming loyal customers to increase the wider market through promotion, price and service quality. This type of research is quantitative is a type of research that uses measurements and numbers. Theepopulationnin thissstudyyareepeopleewhoouse the services of Salon Sheryl. Theesampleeused was 70 people with purposive sampling technique, the analysis tool useddmultipleelinearrregression. The resultssshoweddthattpromotionnanddprice had aasignificantteffect on consumer satisfaction while service quality had no significant effect on customer satisfaction.
Co-Authors Abadi Sanosra Abdul Syukur Ahmad Izzuddin Ahmad Nur Mahfuda Alfaris, Afrizal Mubarok Amelia, Rodhiah Rizki Amiliya, Nafia Nanda Andini, Intan Nur Andrean, Mohammad Ongky Arifin, Amanda Novalia Azhad, Muhammad Naely Bangsa, Insani Abdi Cahyo, Bayu Dwi Diansari, Tatit Dwi Budi Santoso DWI CAHYONO Dwi Supriyanto, Hamid Fajar, Moh Farhatin, Dila Fauziyah, Khirunissa Nur Feti Fatimah Firmansyah, Achmad Faiz Hilman Firmansyah, Rama Hamdani, Bagas Yuda Hamidah M, Icha Nadhirotul Hasanah, Erina Mauidhatul Herlambang, Toni Immanuel Christianto, Mikael Islami, Riska Miftahul Izzudin, Ahmad Kristatiningsih, Dwi Maheni Ika Sari Majestika, Rr Aurel Nalini Marantika , Galih Muhammad Thamrin Mulya Rescahyana, Tri Sulton Nanda Khoirun Nisa Ningtyas, Darma Ayu Ningsih Nur, Safirah Wardatin Nuraini, Viky Nursaidah Nursaidah, Nursaidah Nurul Qomariah Oktaviani, Nadia Pratama, Ahmad Febrian Purwanto, Arik Putri, Elsa Catrika Putri, Tatit Diansari Reski Qomariah , Nurul Qomariyah , Nurul Rahayu, Jekti Rajasa, Ilham Surya Ramadhan, Fazril Reni Rahmadewi, Reni Rizki Rabbani, Aditya Rohimah, Merlin Rusdiyanto Rusdiyanto, Rusdiyanto Setianingsih , Wahyu Eko Setyawan, Rai Rake Siti Juariyah Sumowo, Seno Tatit Diansari Reskiputri, Tatit Diansari Tipalahi, Ramadan Trianto, Feren Ebrik Trias Setyowati, Trias Uliyah, Dian Alfiyatul Umamy, Septy Holisa Umany, Septy Holisa Verdiyanto, Verdiyanto Wahyu Eko Setianingsih Wibowo, Yohanes Gunawan Wijoyo, Agung Winahyu, Pawestri Yuliandany, Elvina Windy Zelarsianti, Asri Andira