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All Journal Jurnal Sains dan Seni ITS Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Gelar : Jurnal Seni Budaya Ultimart: Jurnal Komunikasi Visual DESKOVI : Art and Design Journal Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Askara: Jurnal Seni dan Desain
Riri Irma Suryani
Insitut Teknologi Telkom Purwokerto
Religion Arts Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Archipelago's Strategy in the Authentic Culinary Banyumas Video Clip (Visual and Cultural Aesthetic Analysis) Ferdinanda Ferdinanda; Galih Putra Pamungkas; Riri Irma Suryani
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3732

Abstract

The existence of traditional culinary is now starting to be difficult to find in the community, including traditional culinary Banyumas, which has a variety of traditional cuisine, including Gethuk Goreng, Lanting, Nopia, Soto Sokaraja, Jenang Jaket or Wajik Klethik, Kraca, Mendoan Banyumas, Jalabiya, Intil, Badeg, Soft and a variety of other traditional foods and drinks. As a generation that is close to technology and information, culinary producers must of course focus on the younger generation segment as their target. This is also supported by the presence of social media which facilitates the distribution of information to target consumers. The video clip titled Banyumas Authentic Culinary (BAC) is a 2-minute video circulating on social media Instagram. This clip was first published in mid-September 2021, and was able to attract more than 20,000 viewers within 3 days of being published. BAC focuses more on visualizing details of several traditional Banyumas culinary specialties. The BAC video will be analyzed descriptively in dark and light colors, contrast guides, rhythm guides, creativity theory, aesthetic form theory, and cultural integration.
Co-Authors Aditya Wijayanto Adnan Setyoko Ajeng Tita Negoro Ardiansyah, Revi Elianna Gerda Pertiwi Emmareta Fauziah Ferdinanda Galih Putra Pamungkas Gusnita Linda Laurensius Windy Octanio Haryanto Muhamad Azrino Gustalika Novian Adi Prasetyo Nurhadi Nurhadi Purnamasari, Dwi Candra Ristiana Suci Wulandari Robert Hendra Yudianto Windy, Laurensius