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All Journal PRODUCTUM : Jurnal Desain Produk (Pengetahuan dan Perancangan Produk) Journal of Social Research Magenta
Ferdiansyah Ali
Sekolah Tinggi Media Komunikasi Trisakti
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Magenta

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Komunikasi Visual Kampanye Tarian Burung Migran sebagai Upaya Peningkatan Kepedulian terhadap Pelestarian Kesenian Desa Sungsang Ali, Ferdiansyah; Dewanto, Yahya; Ahmad Ali, Syarif
Magenta | Official Journal STMK Trisakti Vol. 6 No. 01 (2022): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v6i01.86

Abstract

Internet The low level of awareness of the preservation of the Migrant Bird dance among the public, especially teenagers in Sungsang Village, Banyuasin District, South Sumatra is the background of this design. This research aims to be a reminder and is also expected to increase awareness of the preservation of Migrant Bird dance art. The research method used was by going into the ϔield to ϔind data and directly interviewing the community and Migrant Bird dance activists. The results of this research and visual communication design focus more on media that are very familiar to urban youth, namely through videography visualization. This visual style was chosen because it can quickly convey the message of the loaded campaign. It is hoped that the public can understand this regional dance’s importance and preserve it. Abstrak Rendahnya tingkat kesadaran pelestarian kesenian tari Burung Migran di kalangan masyarakat, khususnya remaja di Desa Sungsang, Kecamatan Banyuasin, Sumatera Selatan menjadi latar belakangan dalam perancangan ini. Penelitian ini berrtujuan menjadi pengingat juga diharapkan dapat menjadi peningkat kepedulian terhadap pelestarian kesenian tari Burung Migran. Metode penelitian yang digunakan dengan cara terjun ke lapangan untuk mencari data dan mewawancarai langsung masyarakat dan pegiat tari Burung Migran. Hasil penelitian dan Perancangan komunikasi visual ini lebih menitikberatkan pada media yang sudah sangat familiar oleh para remaja diperkotaan, yaitu melalui visualisasi videograϐi. Gaya visual ini dipilih dikarenakan dapat cepat menyampaikan pesan kampanye yang dimuat. Diharapkan masyarakat dapat mengetahui dan memahami pentingnya tarian daerah ini dan dapat melestarikannya.
Analisis User Experience terhadap User Interface Website dengan Design Thinking: (Studi Kasus: Asuransi Online Superyou.co.id) Nurliana, Friska; Hanifati, Ghassani; Ali, Ferdiansyah
Magenta | Official Journal STMK Trisakti Vol. 6 No. 02 (2022): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v6i02.90

Abstract

The user interface is closely related to the user experience which is the key success of a website because a good design is not only aesthetic but also expected to be useful for its users. This study aims to analyze the user experience of the website’s user interface through design thinking so that can improve user understanding of the Superyou.co.id website. The research methodology is descriptive and qualitative in the form of written words from people and observed behavior with a human- centered approach through the stages of design thinking. Data was collected through interviews with users, company stakeholders, non-participant observation, and usability test in the 24-45 year age group as well as conducting a literature study. The study results show that users do not understand the information on the website both visually and content so they difficult to understand the purchase flow, causing disinterest and distrust of SuperYou.
Perancangan Visual Festival Kapal Hias Nelayan Sungsang Dalam Upaya Pelestarian Budaya Dewanto, Yahya; Ali, Ferdiansyah; Anzura Sahri, Moreira
Magenta | Official Journal STMK Trisakti Vol. 7 No. 01 (2023): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v7i01.99

Abstract

Sungsang Village is located in the Muara Sungai Musi, South Sumatra, and has only been designated as a tourist village in 2020. For this reason, building the image of a city/village is one of the most important efforts to introduce a new tourism village. One of the efforts of the government is to hold the Breech Fisherman Ornamental Boat Festival in 2020, in addition to improving the image, this event is also held to move the economic wheels of the community in the west wind season. Unfortunately, This event does not have a consistent and professional Ship Visual Design. Futhermore, the authors designed the Visual Festival of Breech Fisherman Ornamental Boats using a descriptive and quantitative approach, namely by directly interviewing related parties. As a result, this ϔinal project uses the Graphic Standard Manual (GSM) which will be applied to supporting media properly and consistently, in accordance with the vision and mission of the Breech Fisherman Ornamental Boat Festival event. The concept created is “Semarak Ombak” based on the concept of mind mapping.
Co-Authors Ahmad Ali, Syarif Andhika Yoga, Rama Anzura Sahri, Moreira Azandika Erdiantama, Rizki Budi Setiyono Budi Suyanto Budi Suyanto Budiman Darmawan, Aditya Dewanto, Yahya Duriat, Yayat Eriska, Marta Galingging, Rumbel Hanif, Irfan Hanifati, Ghassani Hasian, Irene Nurliana, Friska Prasetyo, Wahyu Aji Putri, Irsya Sunarmi Sunarmi Titis Srimuda Pitana, Titis Srimuda Yahya Dewanto