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All Journal IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora JURNAL MANAJEMEN Literatus Wacana : Jurnal Bahasa, Seni, dan Pengajaran Jurnal Pendidikan dan Perhotelan TOFEDU: The Future of Education Journal Presisi Jurnal Pengabdian Masyarakat Nitisara: Jurnal Ilmu Bahasa J-CEKI TRJ (Tourism Research Journal) Nitisara: Jurnal Ilmu Bahasa Jurnal Ilmiah Pariwisata
Mayasari, Ira
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : JURNAL MANAJEMEN

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THE INFLUENCE OF PRODUCT QUALITY AND PRICES ON CONSUMER SATISFACTION AT UPTOWN BREW COFFEE SHOP, GREENLAKE CITY, TANGERANG Desafitri RB, Linda; Irfal, Irfal; Widyastuti, Novita; Mayasari, Ira
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 3 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

This research aims to determine the effect of product quality and price on consumer satisfaction at the Uptown Brew coffee shop, Greenlake City, Tangerang. This type of research is quantitative descriptive with multiple regression analysis methods. Accidental Sampling sampling technique. The population in the study was all visitors who came to the Uptown Brew Coffee Shop, Greenlake City, Tangerang. Meanwhile, the sample numbered 100. The partial research results show that product quality and price have a significant effect on consumer satisfaction. Good product quality influences consumer satisfaction, creates customer loyalty, and strengthens the coffee shop brand reputation. Affordable and competitive prices can increase consumer satisfaction by making access easier, offering comparable value, and providing choice.
Co-Authors Devita Gantina Heppy Atmapratiwi Herienda, Florensia Irfal, Irfal Linda Desafitri RB Mimi Enggriani Nofiyanti, Fifi Novita Widyastuti, Novita Parwoto, Boby Dimas Pasaribu, Adrian Sesar Purwoko, Agus Sugeng, Novita Widyastuti Wiyanti, Endang