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Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Pada UD. Sumber Rezeki Kecamatan Panyabungan Kabupaten Mandailing Natal Rika Yanti Pulungan; Vebri Sugiharto; Ade Khadijhatul Z Hrp
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 1 (2025): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i1.619

Abstract

The Influence of Product Quality on Consumer Satisfaction at UD. Source of Fortune, Panyabungan District, Mandailing Natal Regency. This research aims to analyze the influence of product quality on consumer satisfaction at UD. Source of Fortune. The method used is quantitative research with a sample of 99 respondents, taken using the Slovin formula. Data was collected through questionnaires and analyzed using simple linear regression. The research results show that product quality has a positive and significant influence on consumer satisfaction, with a t-count value of 21.726, much higher than the t-table of 1.661. The R Square value of 0.830 shows that 83% of consumer satisfaction is influenced by product quality. This research concludes that improving product quality can increase consumer satisfaction, so it is important for UD. Sumber Rezeki continues to improve the quality of its products in order to maintain and increase customer loyalty.
Pengaruh Promosi Shopee terhadap Perilaku Konsumtif pada Mahasiswa Manajemen Bisnis Syariah Stain Mandailing Natal Ira Rizkia Ningsih; Andy Hakim; Vebri Sugiharto
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 1 No. 3 (2024): September : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v1i3.495

Abstract

This research aims to find out how much influence Shopee promotions have on consumer behavior among STAIN Mandailing Natal Sharia Business Management students. The sample used came from 75 MBS students using a purposive sampling method. The approach used is quantitative and in collecting primary data observation and questionnaire methods are used. Meanwhile, the data analysis that researchers used in this research was analysis using validity and reliability tests, classical assumption tests, simple linear regression tests and hypothesis tests, namely the t test and R Square test (with the help of the SPSS Version 24 program). The results of the research show that there is an influence of shopee promotional variables on consumer behavior among Mandailing Natal Sharia Business Management Students. Shown by the significance value of t 0.000 which is smaller than sig = 0.05 (0.000>0.05) the value of R = 0.629 and R Square = 3.96 means that Shopee promotion is able to explain the dependent variable or consumer behavior of 0.396 x 100 = 39.6 message while the other 60.4 percent is explained by other variables. Based on the research results, it can be concluded that Shopee promotions have a positive and significant effect on consumer behavior with a value of tcount < ttable or tcount > ttable (6.916 < 1.666 or 6.916 > 1.666). There is a positive and significant relationship between Shopee promotions and consumer behavior among students.
Pengaruh Harga terhadap Keputusan Pembelian Perhiasan di Toko Emas Amir Syah Kecamatan Panyabungan Rini Wahyuni; Vebri Sugiharto; Mufti Fahrizal
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 1 No. 3 (2024): September : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v1i3.505

Abstract

This research aims to determine the effect of price on jewelry purchasing decisions at the Amir Syah gold shop, using price as an independent variable and purchasing decisions as the dependent variable. The population used in the research were consumers who made purchases at the Amir Syah gold shop in 2023 and the sample was 84 respondents. The type of research used is quantitative, data collection techniques are observation, documentation and questionnaires. The analysis method for this research uses validity tests, reliability tests, normality tests, heteroscedasticity tests, simple linear regression tests and hypothesis tests. All of these tests were carried out using the SPSS version 25 program. Based on the results of the t test, tcount = 6.579 ttable > 1.664 and the sig value = 0.000 at a significance level of 0.05. So it can be concluded that the hypothesis is accepted, which means that there is a positive and significant influence of price on purchasing decisions because the results of the t test fulfill all of the first conditions, namely tcount > ttable (6.579 > 1.664) and the sig number <005 (0.000<0.05). Based on the coefficient of determination (R2) value of 0.345 or 34.5%. This means that the ups and downs in decisions to purchase jewelry at the Amir Syah gold shop in Panyabungan District due to the influence of prices can be anticipated. Through this regression equation, the remaining 65.5% is influenced by other factors or variables outside this research.
Pengaruh Promosi terhadap Tingkat Pendapatan Toko Pakaian Pasar Baru Kecamatan Panyabungan Kabupaten Mandailing Natal Putri Yani; Ade Khadijatul Z Hrp; Vebri Sugiharto
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 1 No. 3 (2024): September : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v1i3.507

Abstract

This research aims to determine the effect of promotions on the income of clothing businesses in Pasar Baru Panyabungan, Mandailing Natal Regency, North Sumatra. Data collection was carried out through a survey of 56 respondents consisting of market traders, where 35.71% of the respondents were men and 64.29% were women. The majority of respondents were aged between 26-40 years (35.71) and had a high school education or equivalent (62.50%). The results of simple linear regression analysis show that promotion has a significant influence on income, with a regression coefficient of 0.484. This means that every one unit increase in the promotion variable has the potential to increase revenue by 0.484 units. The regression model obtained is Y= 82.586 + 0.484 The validity test shows that all statement items are valid with a calculated r value greater than r table (0.2221), while the reliability test with Cronbach alpha shows a value of 0.685 for promotion and 0.839 for income, which means the instrument used is reliable. In addition, the classical assumption test ensures that the data is normally distributed and there is no heteroscedasticity. The research also identifies challenges such as intense competition and environmental issues in the market. These findings emphasize the importance of effective promotional strategies, supported by government policies that encourage sustainable economic growth in traditional markets.
Pengaruh Promosi terhadap Peningkatan Pendapatan pada Wedding Organizer di Kecamatan Siabu Kabupaten Mandailing Natal Khoirul Bahri; Andi Hakim; Vebri Sugiharto
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 2 No. 4 (2024): November : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v2i4.1700

Abstract

The aim of this research is to determine the effect of promotion on increasing income for wedding organizers in Siabu District, Mandailing Natal Regency. The type of research used is field research with quantitative descriptive methods. The population and sample in this research were 65 wedding organizer consumers in Siabu District, Mandailing Natal Regency. Data was collected through observation, questionnaires distributed to respondents on a Likert scale and interviews with wedding organizer owners in Siabu District, Mandailing Natal Litian Regency, as well as documentation. The data analysis technique uses a multiple linear regression model with the help of the SPSS version 21 program. The results of multiple linear regression analysis show that promotion has a significant effect on increasing income for wedding organizers in Siabu District, Mandailing Natal Regency with a calculated t value of 3,770 which is greater than t table 1,670 and a significance value of 0.000 <0.05. These results show that Ha is accepted and H0 is rejected, meaning that the promotion variable (X) has a positive and significant influence on income (Y), which can be seen t count > t table (3,770 > 1,670). This means that the promotion variable has a simultaneous effect on increasing income for wedding organizers in Siabu District, Mandailing Natal Regency.
Manajemen Sumber Daya Manusia Berbasis Teknologi Dalam Meningkatkan Daya Saing Organisasi Vebri Sugiharto
J-MABISYA Vol. 6 No. 1 (2025): J-Mabisya
Publisher : Program Studi Manajemen Bisnis Syariah STAIN Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/j-mabisya.v6i1.2409

Abstract

Penelitian ini bertujuan untuk mengeksplorasi penerapan manajemen sumber daya manusia (SDM) berbasis teknologi dalam meningkatkan daya saing organisasi. Teknologi, sebagai kekuatan pendorong dalam dunia bisnis modern, telah mengubah cara organisasi mengelola karyawan dan proses internalnya. Dalam penelitian ini, pendekatan kualitatif digunakan untuk menggali perspektif praktisi dan manajer SDM mengenai pemanfaatan teknologi dalam manajemen kinerja, rekrutmen, dan pengembangan sumber daya manusia di beberapa perusahaan besar di Indonesia. Melalui analisis data kualitatif, penelitian ini menemukan bahwa integrasi teknologi seperti sistem manajemen kinerja berbasis cloud, penggunaan platform e-learning untuk pelatihan, dan penggunaan big data dalam rekrutmen, tidak hanya meningkatkan efisiensi operasional tetapi juga mempengaruhi kepuasan dan kinerja karyawan. Penelitian ini memberikan wawasan penting mengenai tantangan yang dihadapi organisasi dalam menerapkan teknologi serta faktor keberhasilan yang dapat meningkatkan daya saing jangka panjang.
Challenges and Opportunities for Implementing Green HRM in Management Source Human Resources in Higher Education Sugiharto, Vebri; Muhammad Ardiansyah
Journal of Educational Management Research Vol. 4 No. 3 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i3.1222

Abstract

Green Human Resource Management (Green HRM) integrates human resource practices with environmental sustainability goals. Higher education institutions, as educational institutions that influence future generations , have a crucial role to play in adopting green human resource management . This article aims to identify the challenges and opportunities for implementing green human resource management in higher education, as well as to provide recommendations for more sustainable human resource management. This research method uses a qualitative approach with a literature review approach. This approach is a comprehensive survey of scientific sources on a specific topic. The literature review provides a critical evaluation of these sources, including substantive findings as well as theoretical and methodological contributions to a specific topic. The results of the study indicate that despite challenges such as resistance to change and budget constraints, opportunities for implementing green human resource management remain , such as improving institutional image and operational efficiency, which can have long-term positive impacts. This study proposes stronger policies to support sustainability in higher education environments.
QUANTUM BUSINESS MODEL IN QUANTUM THEORY-BASED BUSINESS STRATEGY FOR DECISION MAKING Ardiansyah, Muhammad; Sugiharto, Vebri
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5428

Abstract

Traditional business decision models rely on classical probability and deterministic logic, which often fail to capture uncertainty, paradoxical behaviors, and dynamic market conditions. Quantum theory offers an alternative framework, introducing quantum probability, superposition, and entanglement to improve strategic decision-making. This research adopts a qualitative approach, incorporating expert interviews and secondary data analysis to explore the feasibility of a Quantum Business Model (QBM) in real-world business applications. The study investigates quantum probability in decision-making, quantum computing for business optimization, and challenges in QBM implementation. The findings indicate that quantum probability provides a more flexible decision-making framework, allowing for context-dependent and non-classical choices. Additionally, quantum computing optimization techniques enhance logistics, finance, and supply chain management by solving complex problems faster than classical models. However, significant technological, organizational, and ethical barriers hinder widespread adoption. While QBM presents transformational potential, its practical implementation is still limited by technological readiness, workforce skill gaps, and regulatory concerns. Businesses must develop hybrid quantum-classical strategies before full-scale quantum adoption is viable. The study highlights the importance of interdisciplinary collaboration in overcoming adoption challenges and ensuring the responsible implementation of quantum-based decision-making models. Future research should focus on empirical validation, hybrid quantum-classical approaches, and regulatory frameworks to facilitate QBM integration in diverse industries.
PENERAPAN FUNGSI PERENCANAAN MANAJEMEN SUMBER DAYA MANUSIA PADA SEKOLAH TINGGI AGAMA ISLAM NEGERI MANDAILING NATAL Vebri Sugiharto
J-MABISYA Vol. 2 No. 1 (2021): J-Mabisya
Publisher : Program Studi Manajemen Bisnis Syariah STAIN Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/j-mabisya.v2i1.696

Abstract

Quality human resource management has a positive impactt on changes and developments in education at State Islamic Religious Colleges (PTKIN). Therefore, human resource management planning in managing and developing state Islamic religious colleges is very necessary. This study aims to determine the application of the planning function of human resource management at the STAIN Mandailing Natal in an effort to improve reliable and competitive human resources. The results showed that the implementation of the planning function of human resource management at the STAIN Mandailing Natal was carried out based on the principles and functions of human resource management. The development and training of educators and education staff is carried out as a provision for quality academic development which is carried out consistently in the form of educational activities, training and scientific development.
PENGARUH MOTIVASI KERJA TERHADAP KINERJA APARATUR SIPIL NEGARA (ASN) PADA UNIT PELAKSANA TEKNIS DINAS PEKERJAAN UMUM PENATAAN RUANG KECAMATAN KOTANOPAN KABUPATEN MANDAILING NATAL Vebri Sugiharto
J-MABISYA Vol. 4 No. 2 (2023): J-Mabisya
Publisher : Program Studi Manajemen Bisnis Syariah STAIN Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/j-mabisya.v4i2.1627

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi terhadap kinerja aparatur sipil Negara pada Unit pelaksana teknis dinas pekerjaan umum penataan ruang kecamatan Kotanopan Kabupaten Mandailing Natal. Jenis penelitian yang digunakan adalah kuantitatif. Pengambilan sampel menggunakan teknik sampling jenuh. Sampel penelitian berjumlah 18 ASN di Kantor Unit pelaksana teknis dinas pekerjaan umum penataan ruang kecamatan Kotanopan Kabupaten Mandailing Natal. Analisis data menggunakan uji t diperoleh hasil thitung sebesar 2,282 lebih besar dari ttabel 1,746 dengan nilai sig < alpha yaitu 0,003 < 0,05. Dan nilai koefisien determinasi (R2) sebesar 0,725 atau 72,5% artinya naik turunnya peningkatan kinerja ASN di kantor Unit pelaksana teknis dinas pekerjaan umum penataan ruang kecamatan Kotanopan Kabupaten Mandailing Natal karena motivasi kerja dapat diantisipasi melalui persamaan regresi tersebut, sedangkan sisanya 27,5% dipengaruhi oleh faktor atau variabel lain diluar penelitan ini. Hal ini menunjukkan bahwa terdapat pengaruh motivasi kerja terhadap kinerja Aparatur Sipil Negara (ASN) pada Unit pelaksana teknis dinas pekerjaan umum penataan ruang kecamatan Kotanopan Kabupaten Mandailing Natal