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All Journal JURNAL EDUCATION AND DEVELOPMENT Jurnal Ilmiah Edunomika (JIE) Fitrah: Journal of Islamic Education EKSYA: Jurnal Ekonomi Syariah Jurnal Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Educational Management Research Pusat Publikasi Ilmu Manajemen Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Maslahah: Jurnal Manajemen dan Ekonomi Syariah Ardhi: Jurnal Pengabdian dalam Negri Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Ekonomi Syariah dan Akuntansi Jurnal Bisnis, Ekonomi Syariah dan Pajak J-Mabisya Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Eko dan Bisnis: Riau Economic and Business Review BORJUIS (JURNAL OF ECONOMY) JIBF MADINA : Journal Islamic Banking and Finance Madina
Vebri Sugiharto
Sekolah Tinggi Agama Islam Negeri Mandailing Natal
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH PROMOSI TERHADAP MINAT BELI KONSUMEN PADA CAHAYA RESTO DAN CAFE DI KECAMATAN PANYABUNGAN KABUPATEN MANDAILING NATAL Vebri Sugiharto
J-MABISYA Vol. 5 No. 1 (2024): J-Mabisya
Publisher : Program Studi Manajemen Bisnis Syariah STAIN Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/j-mabisya.v5i1.1939

Abstract

Tujuan penelitian ini untuk mengetahui besarnya pengaruh promosi terhadap minat beli konsumen pada Cahaya resto dan Cafe di kecamatan Panyabyngan Kabupaten Mandailing Natal. Sampel penelitian ini adalah konsumen Cahaya Resto dan Cafe di Kecamatan Panyabungan Kabupaten Mandailing Natal yang berjumlah 100 orang. Teknik pengambilan sampel dengan menggunakan Random Sampling. Pengumpulan data dilakukan dengan menggunakan observasi dan kuesioner. Sedangkan teknik analisisnya menggunakan Statistical Product and Service Solutions (SPSS) 21. Hasil penelitian memperlihatkkan bahwasanya kualitas promosi (X) berpengaruh terhadap minat beli konsumen (Y) didapat nilai thitung 6,725 > 2,026 (thitung > ttabel) serta signifikansinya 0,002 < 0,05 hingga Ha diterima. Selanjutnya hasil uji koefisien determinasi nilai R Square 0,734 dimana mengindikasikan bahwasanya kesanggupan promosi (X) dalam mempengaruhi minat beli konsumen sebesar 73,4% sementara 26,6% dipengaruhi oleh variabel lain yang tidak diteliti pada penelitian ini.
Manajemen Sumber Daya Manusia Berbasis Teknologi Dalam Meningkatkan Daya Saing Organisasi Vebri Sugiharto
J-MABISYA Vol. 6 No. 1 (2025): J-Mabisya
Publisher : Program Studi Manajemen Bisnis Syariah STAIN Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/j-mabisya.v6i1.2409

Abstract

Penelitian ini bertujuan untuk mengeksplorasi penerapan manajemen sumber daya manusia (SDM) berbasis teknologi dalam meningkatkan daya saing organisasi. Teknologi, sebagai kekuatan pendorong dalam dunia bisnis modern, telah mengubah cara organisasi mengelola karyawan dan proses internalnya. Dalam penelitian ini, pendekatan kualitatif digunakan untuk menggali perspektif praktisi dan manajer SDM mengenai pemanfaatan teknologi dalam manajemen kinerja, rekrutmen, dan pengembangan sumber daya manusia di beberapa perusahaan besar di Indonesia. Melalui analisis data kualitatif, penelitian ini menemukan bahwa integrasi teknologi seperti sistem manajemen kinerja berbasis cloud, penggunaan platform e-learning untuk pelatihan, dan penggunaan big data dalam rekrutmen, tidak hanya meningkatkan efisiensi operasional tetapi juga mempengaruhi kepuasan dan kinerja karyawan. Penelitian ini memberikan wawasan penting mengenai tantangan yang dihadapi organisasi dalam menerapkan teknologi serta faktor keberhasilan yang dapat meningkatkan daya saing jangka panjang.
Optimalisasi Edupreneurship di Pondok Pesantren untuk Membentuk Santripreneur Berdaya Saing dan Mandiri di Era Milenial Arwin, Arwin; Sugiharto, Vebri; Nisa, Ardina Khoirun
Fitrah: Journal of Islamic Education Vol. 4 No. 1 (2023): Juni (2023)
Publisher : Sekolah Tinggi Agam Islam Sumatera Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53802/fitrah.v4i1.301

Abstract

The millennial era requires the younger generation to have skills such as self-confidence, sociability, openness to change, and creativity. Generations that do not have these skills will gradually be eroded and ostracized. Islamic boarding schools as Islamic educational institutions are expected to be able to produce graduates who are experts in the field of religion as well as skilled and creative in entrepreneurship. In this regard, this study aims to analyze the optimization of edupreneurship carried out by Islamic boarding schools in producing competitive and independent santripreneurs. This research was conducted at the Padangsidimpuan Islamic boarding school. The research method used is qualitative based on descriptive studies. The data sources in this study were the heads of Islamic boarding schools, extracurricular teachers, and students. Data collection uses observation and interviews. The results showed that optimization was carried out in several ways, namely integrated edupreneurship in all subjects, integrated in the form of extracurricular activities, self-development programs, integrated into teaching materials, through Islamic boarding school culture, integration through local content.
THE EFFECTS OF DISCIPLINE, MOTIVATION AND LEADERSHIP ON THE WORK QUALITY OF WORKERS AT STATE COLLEGE OF ISLAMIC STUDIES MANDAILING NATAL sugiharto, Vebri
Eko dan Bisnis: Riau Economic and Business Review Vol. 11 No. 2 (2020): Pengaruh Lingkungan, Kepemimpinan, dan Strategi Pemasaran terhadap Kinerja dan
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/jeb.v11i2.272

Abstract

ABSTRACT: The aim of this study is to analyze the relation of labor discipline, motivation and leadership on employee performance. The respondents of this research consist of 45 State College Of Islamic Studies (STAIN) Mandailing Natal  employees. The research data based on the result of questionnaire then it is analyzed by multiple linear regression. This equation model is analyzed by SPSS application version 20  for windows. Based on the result of hypotheses, it could be concluded that the labor discipline give positive effect and it is significant on employee performance, Motivation give positive effect and it is significant on employee performance and  leadership give positive effect and it is significant on employee performance,. In the result of this study, leadership is variable that give the big influence on employee performance. The trigger factors of employee performance are working in State College Of Islamic Studies (STAIN) Mandailing Natal  is able to describe and finish the job with the office spirit so that the employee are encouraged  to have a good performances. With the high good leader can push employee work in an optimal fashion in conducting performance, the employee would work optimally and it could improve the results of the performance. Keywords : Labor Discipline, Motivation, Leadership,  Employee Performance
Pengaruh Citra Merek terhadap Keputusan Pembelian Produk HP OPPO pada Mahasiswa Manajemen Bisnis Syariah Stain Madina Aldi Hasyim Lubis; Andy Hakim; Vebri Sugiharto
Jurnal Manajemen Bisnis Era Digital Vol. 3 No. 2 (2026): Mei : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i4.1024

Abstract

The rapid development of communication technology has driven high demand for smartphones, including among students. Based on this, this study was formulated to answer the question: "Does brand image influence OPPO smartphone purchasing decisions among students in the Sharia Business Management Study Program at STAIN Mandailing Natal?". This study aims to analyze and measure the extent of brand image's influence on purchasing decisions. This study used a quantitative approach with a questionnaire method of 75 student respondents from the 2021-2024 intake. Data collection techniques included observation, interviews, documentation, and a Likert-type questionnaire. The primary theories used were brand image theory and purchasing decision theory. Data analysis techniques used included validity, reliability, normality, heteroscedasticity, simple linear regression analysis, partial t-test, coefficient of determination (R²), and correlation tests, all using SPSS version 25.The results showed that brand image had a positive and significant effect on OPPO smartphone purchasing decisions among college students, with a calculated t value > t table (17.504 > 1.666). This means that the more favorable students' perceptions of OPPO's brand image, the higher their likelihood of purchasing the product.
PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA CAHAYA RESTO & CAFÉ DI KECAMATAN PANYABUNGAN KOTAKABUPATEN MANDAILING NATAL Riski khairani; Vebri Sugiharto; Rizka Ar Rahmah
BORJUIS: JURNAL OF ECONOMY Vol. 2 No. 2 (2025): BORJUIS: JOURNAL OF ECONOMY
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of product quality on consumer purchasing decisions at Cahaya Resto & Café in Panyabungan District, Mandailing Natal Regency. In the culinary business, food quality in terms of taste and presentation is a very important factor. Food quality such as taste and appearance aspects reflect the company's success in the eyes of consumers. The quality of the product being marketed is the core of consumer assessment of the product purchased in order to obtain maximum benefit value. For manufacturers, good product quality means that the product is in demand by consumers so that it produces profits both in terms of sales and company image. Purchasing decisions by a consumer involve considerations to determine whether or not it is appropriate to purchase a product by going through various alternative product choices that best suit the desired needs. This research aims to determine the influence of product quality on purchasing decisions at Cahaya Resto & Café. This research uses quantitative research methods with a sample size of 100 Cahaya Resto & Cafe consumers with a sampling technique using random sampling technique using the Lemeshow formula. The data collection technique uses a Likert scale questionnaire. The data analysis technique uses simple linear regression using the SPSS Version 22 program consisting of validity and reliability tests, classical assumption tests (normality tests), hypothesis tests (partial tests and coefficient of determination tests). The research results show that product quality (X) influences purchasing decisions (Y) with a calculated t value of 8.726 > 1.66055 (thitung > ttable) with a significance of 0.000 < 0.05 so that Ha is accepted. Then the results of the coefficient of determination test obtained an R Square value of 0.437 which shows that the ability of product quality (X) in explaining purchasing decisions is 43.7% while 56.3% is explained by other factors that are outside the model and cannot be detected in the research.
Peran Mahasiswa PPL Manajemen Bisnis Syariah STAIN Madina dalam Pengembangan Produk dan Strategi Pemasaran di Pusat Oleh-Oleh Aisyah Kelurahan Kayu Jati Kecamatan Panyabungan Mandailing Natal Vebri Sugiharto; Nur Faizah; Muhammad Fauzan; Nur Islah Wahyuni; Saipul Mahya; M. Asrul Hamonangan Rangkuti; Sulpadli Sulpadli; Delfi Ramadhani; Sumita Ulfah; Nabila Azzahra Nasution; Nita Agustina; Armila Aini; Irham Akasyah
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2026): MARET-APRIL
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/gsz4t796

Abstract

Pusat Oleh-Oleh Aisyah yang berlokasi di Desa Kayu Jati, Kecamatan Panyabungan, Kabupaten Mandailing Natal merupakan usaha mikro yang bergerak di bidang produksi dan penjualan produk kuliner seperti kue ulang tahun, parcel, donat, roti, timpan Aceh, dan lainnya. Namun, usaha ini menghadapi kendala dalam hal branding yang belum kuat, strategi pemasaran yang terbatas, desain kemasan yang kurang menarik, dan jangkauan pasar yang relatif sempit. Penelitian ini bertujuan untuk menganalisis peran mahasiswa PPL Program Studi Manajemen Bisnis Syariah STAIN Mandailing Natal dalam pengembangan produk dan strategi pemasaran berbasis inovasi digital pada Pusat Oleh-Oleh Aisyah. Metode yang digunakan adalah pendampingan partisipatif dengan pendekatan observasi, pelatihan pemasaran, penataan ulang foto produk, perancangan desain kemasan dan materi promosi menggunakan teknologi Artificial Intelligence (AI), serta pelaksanaan promosi "Sale Hore" di Masjid Agung Nur Ala Nur Aek Godang. Hasil pelaksanaan menunjukkan bahwa pelatihan pemasaran memberikan peningkatan pemahaman mengenai penguatan branding, penataan foto produk menghasilkan visual yang lebih menarik, pemanfaatan AI dalam desain kemasan memberikan identitas visual yang lebih modern dan profesional, serta kegiatan promosi memperluas jangkauan pasar. Kesimpulan dari penelitian ini adalah bahwa keterlibatan mahasiswa PPL memberikan kontribusi nyata dalam penguatan daya saing usaha mikro melalui pendekatan inovatif berbasis teknologi digital.
Pengaruh Disiplin Kerja terhadap Peningkatan Kinerja Satuan Polisi Pamong Praja Kecamatan Panyabungan Kabupaten Mandailing Natal Juliana Agustin Siregar; Vebri Sugiharto; Andy Hakim
MAMEN: Jurnal Manajemen Vol. 4 No. 4 (2025): Oktober 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i4.6467

Abstract

Disciplinary issues such as tardiness, unauthorized absences, and low compliance with regulations form the background of this study because they have an impact on the declining performance and image of the Civil Service Police Unit (Satpol PP) of Panyabungan District. This quantitative study was conducted at the Satpol PP of Mandailing Natal District from November 2024 to mid-2025 with a population of 229 employees and a sample of 70 respondents selected through simple random sampling. Data were collected through a 5-point Likert questionnaire and documentation, tested for validity and reliability (α Discipline = 0.884; α Performance = 0.767), and analyzed using SPSS version 20 with simple linear regression. The results show a positive and significant effect of work discipline on performance (B = 0.592; t = 12.482; p = 0.000), and a coefficient of determination R² = 0.696, which means that approximately 69.6% of the variation in performance can be explained by work discipline. These findings indicate that strengthening the disciplinary system, managerial supervision, and the implementation of consistent attendance and reward–sanction mechanisms should be prioritized as strategies to improve the productivity and credibility of the Satpol PP in Panyabungan.
ANALISIS POTENSI PENDIRIAN BANK WAKAF MIKRO SEBAGAI SARANA PENGUATAN EKONOMI UMAT ISLAM DI PESANTREN KOTA PADANGSIDEMPUAN VEBRI SUGIHARTO
JIBF MADINA : Journal Islamic Banking and Finance Madina Vol. 4 No. 1 (2023): JIBF MADINA TAHUN 2023
Publisher : Program Studi Perbankan Syariah Jurusan Syariah, Ekonomi dan Bisnis Islam Sekolah Tinggi Agama Islam Negeri Mandailing Natal (STAIN MADINA)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pelaksanaan penguatan ekonomi umat Islam yang dilaksanakan pemerintah mendapat apresiasi dari masyarakat. Tujuan pemerintah melaksanakan penguatan ekonomi, agar masyarakat terlepas dari permasalahan ekonomi yang menjerat umat Islam saat ini. Upaya penguatan ekonomi Islam itu dengan mendorong pendirian Bank Wakaf Mikro yang tempat beroperasinya di lingkungan pesantren. Kehadiran Bank Wakaf Mikro (BWM) diharapkan mampu memberdayakan ekonomi masyarakat yang berada di sekitaran lingkungan pesantren. Hadirnya Bank Wakaf Mikro di pesantren yang berada di Kota Padangsidempuan, bertujuan untuk memudahkan pembiayaan kepada masyarakat sekitar pesantren Kota Padangsidempuan. Tujuan penelitian ini untuk memberikan gambaran, regulasi, mekanisme kerja Bank Wakaf Mikro dalam memberdayakan ekonomi umat Islam di lingkungan pesantren. Dengan begitu penelitian ini menggunakan penelitian kualitatif dengan jenis penelitian deskriptif. Hasil penelitian ini menunjukkan bahwa Bank Wakaf Mikro dilingkungan pesantren di Kota Padangsidempuan sudah layak didirikan.
Co-Authors Abdul Hafis Ade Khadijatul Z Hrp Ade Khadijatul Z. Hrp Ade Khadijhatul Z Hrp Aldi Hasyim Lubis Alliriansah Alliriansah Andy Hakim Andy Hakim Ardina Khoirun Nisa Armila Aini Arwin Arwin Arwin Arwin Asiah Azhari Hasibuan Delfi Ramadhani Edi Marjan Nasution Erni Yusnita Siregar Fitriani Fitriani Ira Rizkia Ningsih Irham Akasyah Juliana Agustin Siregar Khoirul Bahri Lanni Jurriah M. Asrul Hamonangan Rangkuti Mufti Fahrizal Muhammad Alwi Muhammad Ardiansyah Muhammad Fauzan Muhlisah Lubis Munah Siregar Nabila Azzahra Nasution Nita Agustina Nur Faizah Nur Islah Wahyuni putri yani Ratnasari Dalimunte Rezky Fauziah Nur Rika Yanti Pulungan Rini Wahyuni Riski khairani Riski Khairani Rizka Ar Rahmah Rizka Ar Rahmah Saipul Mahya Siti Rodiah Lubis Sulpadli Sulpadli Sumita Ulfah