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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Teknologi Informasi dan Ilmu Komputer Journal of Consumer Science Sistemasi: Jurnal Sistem Informasi Journal of Consumer Sciences Jurnal Pilar Nusa Mandiri Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Specta Journal of Technology Jurnal Abdi Insani Journal of Computer Networks, Architecture and High Performance Computing Journal Social Science And Technology For Community Service Jurnal Abdi Masyarakat Indonesia Malcom: Indonesian Journal of Machine Learning and Computer Science Equiva
Luh Made Wisnu Satyaninggrat
Institut Teknologi Kalimantan
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences

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Journal : Journal of Consumer Science

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The Effect of Consumer Characteristics and Lifestyle toward Purchase Decision Rahmah, Khairunnisa; Satyaninggrat, Luh Made Wisnu
Journal of Consumer Sciences Vol. 8 No. 3 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.3.395-413

Abstract

Coffee is a significant commodity in terms of both consumption and production. As a result, marketing interactions with systems and activities must be capable of bringing consumers closer to the items and corporate brand names offered. Urban neighborhoods are currently undergoing lifestyle adjustments. The consumption patterns exhibited by certain cohorts of persons who frequent coffee establishments might be viewed as a reflection of contemporary societal norms and values. The aim of this research is to determine the characteristics of customers and to examine the impact of the consumer lifestyle connected with XYZ Coffee on consumer buying decisions. The research employed a non-probability sampling method, especially convenience sampling, consisting of a sample size of 271 participants. The data were analyzed using descriptive statistics and Structural Equation Modeling (SEM). The study's findings indicate that the target demographic for XYZ Coffee products consists of economically active individuals with adequate income and substantial expenditures on food and beverages. This consumer segment is characterized by a favorable lifestyle and image, making them the primary purchasers of XYZ Coffee products.
Co-Authors Alif, Muh. Ikhsan Hosana, Rut Nauli Khairunnisa Rahmah Kurniawan, Echsan Maryo Inri Pratama Prasis Damai Nursyam Hamijaya Primadina Hasanah Rachmawati, Isnaini Nur Rahmah, Khairunnisa Rahmah, Khairunnissa Rahmat Aris Pratomo Simatupang, Syalam Ali Wira Dinata Yansyah, Deli