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Journal : Catharsis

Ethno-Eco-Design for ‘Literapreneurship’ in Screen Printing in Semarang Eko Sugiarto; Kemal Budi Mulyono; Bangkit Sanjaya; Muh Fakhrihun Naam; Retnoningrum Hidayah; Arif Fiyanto
Catharsis Vol. 14 No. 1 (2025): June 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/catharsis.v14i1.26421

Abstract

This study explores the concept of Ethno-Eco-Design as a strategic approach to empower literapreneur start-ups in the screen printing and apparel industry in Semarang. Based on preliminary surveys and related studies, these start-ups face two major challenges in 21st-century entrepreneurship: low ecological awareness in their production and business practices, and limited market segmentation, particularly in reaching millennial consumers. Using a participatory action research method, this study examines how the integration of local cultural elements (ethno-design) with environmentally friendly design practices (eco-design) can enhance the sustainability and market relevance of these start-ups. As a result, a design framework was developed that not only supports green entrepreneurship (ecopreneurship) but also expands the literacy and creative capacity of young business actors in a competitive and environmentally conscious market.
Analisis Bentuk Estetik pada Properti Visual Ritual Obong Masyarakat Kalang Kabupaten Kendal Abdul Aziz; Eko Sugiarto; Muh Fakhrihun Naam
Catharsis Vol. 12 No. 2 (2023): September 2023
Publisher : Universitas Negeri Semarang

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Abstract

The obong ritual is a death ritual carried out by the kalang community as a means of respecting the spirits of deceased ancestors. This ritual is a local wisdom in Kendal Regency. However, many people of kalang descent have abandoned obong rituals, so there is a need for cultural socialization media so that these rituals are not eroded by the times. This research aims to analyze the aesthetic form, symbolic meaning, and role of the obong ritual as a medium for cultural socialization. The research method used is a qualitative approach. Data was taken using in-depth interviews, documentation and observation. The research was conducted in Tratemulyo Village, Weleri District, Kendal Regency. The uniqueness of this research location is that the majority of the kalang people in Tratemulyo Village are actually Muslim, but still practice and carry out ceremonies of respect for ancestral spirits in the form of obong rituals. The research results show that the aesthetic form of the visual properties used in the obong ritual contains deep symbolism. It is not just decoration, but also summarizes the values and traditions that have been passed down from generation to generation. The symbolic meaning of offerings in the obong ritual never experiences a shift in meaning, because the meaning is passed down from generation to generation by the kalang shaman.