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All Journal STRATEGIC Jurnal Informatika Jurnal Pariwisata IJCIT (Indonesian Journal on Computer and Information Technology) Paradigma Infotronik : Jurnal Teknologi Informasi dan Elektronika INFOMATEK: Jurnal Informatika, Manajemen dan Teknologi JIKA (Jurnal Informatika) Indonesian Community Service and Empowerment Journal (IComSE) Jurnal Responsif : Riset Sains dan Informatika Jurnal Sosial dan Abdimas International Journal of Economics, Management and Accounting Kohesi: Jurnal Sains dan Teknologi SEMINAR TEKNOLOGI MAJALENGKA (STIMA)
MAXSI ARY
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Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Transportation Other

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LOCAL ECONOMIC EMPOWERMENT THROUGH THE DEVELOPMENT OF MSMEs AND TOURISM BASED ON LOCAL WISDOM IN LINTANG VILLAGE, EAST BELITUNG Ary, Maxsi; Anshori, Iedam Fardian; Hariyanti, Ifani; Rahadi, Panji Firman; Irawan, Rivaldy; Sulaeman, Aqil Tama
Indonesian Community Service and Empowerment Journal (IComSE) Vol. 6 No. 1 (2025): Indonesian Community Service and Empowerment Journal (IComSE)
Publisher : Divisi Pengabdian dan Pemberdayaan Masyarakat (DP2M) UNIKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/icomse.v6i1.14459

Abstract

Lintang Village, located in East Belitung, possessed significant potential for local economic development through micro, small, and medium enterprises (MSMEs) and tourism based on local wisdom. The village was known for its traditions and rich natural resources, such as cultivating pepper (white pepper), spices, and traditional fishing techniques. Additionally, natural attractions like Tebat Rasau and cultural sites such as Kubok Tuk Layang offered unique tourism opportunities. This study aimed to explore the economic potential of the village through approaches grounded in local wisdom and community traditions. This study aimed to explore the economic potential of the village through approaches grounded in local wisdom and community traditions. The study adopted a qualitative case study approach, with data collected through field observations, interviews with stakeholders, and document analysis. A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis was applied to evaluate the development potential of MSMEs and tourism, identify key challenges, and formulate strategies for local economic empowerment. The findings revealed that MSMEs rooted in local wisdom had significant opportunities for growth, including honey-based products, handcrafted items made from rattan and bamboo, and organic agricultural products. Additionally, cultural and educational tourism had the potential to attract both domestic and international visitors. However, the village faced several challenges, such as a lack of support from local authorities, limited market access, and inadequate entrepreneurial training for the local community. To address these challenges, proposed strategies included digitizing village administration, providing entrepreneurial training, promoting tourism through online platforms, and collaborating with higher education institutions through community service programs and innovative research. By implementing these strategies, Lintang Village demonstrated potential to become a sustainable model for local economic empowerment based on local wisdom.
Optimizing Decision-Making in Higher Education Institutions through AI-Driven Business Intelligence in the Digital Era Ary, Maxsi; Andriani, Rian; Fauzzia, Willma
International Journal of Economics, Management and Accounting (IJEMA) Vol. 3 No. 3 (2025): August
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v3i3.328

Abstract

Digital transformation in higher education requires institutions to adopt intelligent technologies that support more accurate and data-driven decision-making. This study investigates the integration of Artificial Intelligence (AI) into Business Intelligence (BI) systems within Indonesian universities using the Technology Acceptance Model (TAM) as the theoretical framework. A mixed-methods approach was employed, involving surveys (n = 75) and interviews with academic leaders and information technology (IT) staff. The results show that AI-enhanced BI systems significantly improve decision-making effectiveness, particularly in academic planning and administrative efficiency. Regression analysis revealed that perceived usefulness and perceived ease of use explained 58% of the variance in decision effectiveness, while all variables combined (including management support and digital literacy) accounted for 69%. These findings validate the TAM in the context of AI-based decision systems in education. This study contributes both theoretically and practically by offering evidence-based recommendations for strengthening data-driven culture and institutional readiness for adopting intelligent information systems.
Brand Identity untuk UMKM Jahe Merah Jahena’ Desa Cintaratu Kabupaten Pangandaran Adityawan, Oki; Pratama, Sandi Destian; Rahadi, Panji Firman; Ary, Maxsi; Susanti, Sari
Jurnal Sosial & Abdimas Vol. 5 No. 1 (2023): Jurnal Sosial & Abdimas
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsa.v5i1.974

Abstract

Pada kegiatan pengabdian masyarakat, tim Universitas Adhirajasa Reswara Sanjaya mengunjungi UMKM Jahe Merah, Jahena’ di desa Cintaratu, Kecamatan Parigi, Kabupaten Pangandaran. Berdasarkan hasil diskusi dengan pihak UMKM Jahe Merah Jahena’ ditemukan bahwa salah satu hal yang sulit untuk dilakukan oleh mereka adalah perihal Branding. Sementara Branding itu sendiri merupakan hal penting untuk sebuah entitas usaha, baik itu skala UMKM ataupun di tingkat industri besar. Pada aspek Branding ini, dua hal utama yang akan dikerjakan oleh tim pengabdian masyarakat Universitas Adhirajasa Reswara Sanjaya adalah logo sebagai Brand Identity dan Packaging Design atau desain kemasan sebagai salah satu aspek penting dalam Branding dan pemasaran. Adapun perancangan logo akan dikerjakan dengan metode khusus yang melingkupi lima tahapan. Sementara Desain kemasan akan mempertimbangkan beberapa hal, seperti kesesuaian dengan konsep Branding, kesesuaian dengan produk utama, pertimbangan material yang digunakan serta pertimbangan aspek-aspek visual seperti warna, objek dan bentuk yang akan menjadi point of interest dari kemasan tersebut agar dapat menonjol diantara para pesaing atau kompetitor.
PERANCANGAN SISTEM INFORMASI PERCETAKAN (SICETAK) PADA PT MYID PRINT INDONESIA M Salman Alfsrisi; Ary, Maxsi
SEMINAR TEKNOLOGI MAJALENGKA (STIMA) Vol 8 (2024): STIMA 8.0 : Menuju Kesinambungan : Inovasi dan Adaptasi Teknologi untuk Pembangunan Be
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/stima.v8i0.1214

Abstract

PT MYID Print Indonesia faces challenges in compiling and presenting order data information in a transparent, easy, fast, and integrated manner. This research aims to design and implement a web-based printing information system to improve efficiency and accuracy in order data management and financial reporting.The approach used includes gathering relevant literature, interviewing company staff, and observing the order recording and financial reporting processes. The research methodology follows the Waterfall model, which includes requirements analysis, system design, implementation, and testing. The information system developed uses PHP, Laravel, and MySQL technologies.The research results show that the implemented information system can speed up and simplify the process of recording order data and financial reporting. This system also increases information transparency and allows easier access for all related parties. With this system, PT MYID Print Indonesia can support better decision-making and improve overall business performance.
Co-Authors Ani Solihat Azmi Nurfauziah Hayati Hariyanti, Ifani Iedam Fardian Anshori, Iedam Fardian Irawan, Rivaldy M Salman Alfsrisi Nuryansah, Dika Oki Adityawan, Oki Rahadi, Panji Firman Rajanah, Savira Fidzatika Rian Andriani, Rian S Sobarudin Sandi Destian Pratama Sari Susanti, Sari Slamet Risnanto Sudarsono, Avien Cornelia Sulaeman, Aqil Tama Willma Fauzzia