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Rachmaniar Rachmaniar
Fakultas Ilmu Komunikasi Universitas Padjadjaran
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Journal : JIMEK

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Strategi Pengembangan Desa Wisata di Kabupaten Bandung Rachmaniar Rachmaniar; Renata Anisa
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i1.6422

Abstract

This study examines tourism village development strategies in Bandung Regency through a comprehensive literature review of three key articles: Jelekong Village, Lebakmuncang Village, and Baros Village. The primary objective is to identify common threads and differences in development approaches, and to analyze their relevance to tourism sustainability. The findings indicate that all three villages consistently utilize SWOT analysis as their strategic foundation. Tourism village development heavily relies on leveraging unique local potentials – be it natural, cultural, or agro-educational – realized through enhancements in attractions, accessibility, amenities, and activities. Active local community involvement forms the core of community-based development, ensuring environmental and cultural preservation. Furthermore, improved promotion, partnerships with various stakeholders, and innovation in tourism products and packages are crucial strategies. Local government support and human resource capacity building also play significant roles. The conclusion emphasizes that tourism village development in Bandung Regency requires a holistic synergy between local potential, community participation, and external support to achieve sustainability and visitor satisfaction.
Co-Authors Abdul Haris DEDI SOEDHARMA Devi Aprianti Ditha Prasanti Evie Ariadne Shinta Dewi Evie Ariadne Shinta Dewi, Evie Ariadne Shinta Fitri Perdana Fitri Perdana Hasbiah Hasbiah Ida Ayu Putu Sri Widnyani Ikhsan Fuady Iwan Koswara John I. Pariwono Maryani, Eni Masrofah, Masya Muh Thahir Muhammad Yahya NEVIATY PUTRI ZAMANI Nindi Aristi Preciosa Alnashava Janitra Puji Prihandini Renata Anisa Retasari Dewi Santi Susanti Santi Susanti Santi Susanti, Santi Tirayan Agustina