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Rachmaniar Rachmaniar
Fakultas Ilmu Komunikasi Universitas Padjadjaran
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Visualisasi Wisata Kesehatan di Instagram: Analisis Representasi dan Tren Digital di Indonesia Rachmaniar, Rachmaniar; Anisa, Renata
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 5: Agustus 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i5.10734

Abstract

Artikel ini membahas bagaimana representasi wisata kesehatan dikonstruksi dalam media sosial, khususnya Instagram, melalui analisis unggahan dengan tagar #wisatakesehatan. Dengan menggunakan pendekatan analisis isi visual, penelitian ini mengeksplorasi narasi, simbol, gaya visual, dan strategi komunikasi yang digunakan oleh berbagai aktor—baik institusi swasta, pemerintah, maupun komunitas. Hasil penelitian menunjukkan bahwa terdapat tiga pola utama dalam representasi visual: (1) layanan medis premium dengan visualisasi rumah sakit berdesain mewah, (2) wisata kesehatan berbasis alam seperti pemandian air panas dan kebun herbal, serta (3) wisata edukatif yang menampilkan tanaman obat dan praktik kesehatan tradisional. Temuan ini juga menunjukkan adanya segmentasi kelas sosial dalam penyajian visual, serta ketimpangan digital dalam kapasitas produksi dan distribusi konten promosi. Di sisi lain, potensi wisata kesehatan Indonesia sangat besar berkat kekayaan alam dan budaya, namun masih menghadapi tantangan koordinasi lintas sektor dan kurangnya branding terpadu. Kajian ini merekomendasikan strategi komunikasi digital yang inklusif dan berbasis nilai lokal dalam membangun citra Indonesia sebagai destinasi wisata kesehatan yang berkelanjutan.
Congruity Theory Dan Komentar Netizen Terkait Taman Mini Indonesia Indah (TMII) Rachmaniar, Rachmaniar; Anisa, Renata
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 3 No. 4: Juni 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v3i4.4185

Abstract

Taman Mini Indonesia Indah (TMII) is a cultural tourism complex in Jakarta, which in 2023 will undergo a revitalization process aimed at improving the quality and experience of visiting tourists. TMII has attracted the attention of tourists to visit it. It is not surprising that if you open the YouTube social media platform and look for information about TMII, netizens will find many videos covering TMII. One of the videos that provides information about TMII is a video from the CNBC Indonesia YouTube channel. This six-minute video has been watched more than 95 thousand times, and invited many comments. Based on these facts, the author is interested in analyzing netizen comments regarding this tourism video. To answer this question, the author uses the virtual ethnographic research tradition, with data analysis based on congruity theory. The research results show that 1) netizens' appreciation regarding TMII and the existence of CNBC Indonesia journalist Shania Alatas are the things that netizens say most often in the comments column on the video This is the New Face of Taman Mini Indonesia Indah on the CNBC Indonesia YouTube channel; 2) comments regarding netizens' appreciation of TMII and the existence of CNBC Indonesia journalist Shania Alatas in line with Osgood and Tannebaum's congruity theory; 3) Shania Alatas conveyed a message about TMII that could be positive (associative) to netizens.
Co-Authors Abdul Haris DEDI SOEDHARMA Devi Aprianti Ditha Prasanti Evie Ariadne Shinta Dewi Evie Ariadne Shinta Dewi, Evie Ariadne Shinta Fitri Perdana Fitri Perdana Hasbiah Hasbiah Ida Ayu Putu Sri Widnyani Ikhsan Fuady Iwan Koswara John I. Pariwono Maryani, Eni Masrofah, Masya Muh Thahir Muhammad Yahya NEVIATY PUTRI ZAMANI Nindi Aristi Preciosa Alnashava Janitra Puji Prihandini Renata Anisa Retasari Dewi Santi Susanti Santi Susanti Santi Susanti, Santi Tirayan Agustina