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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Moneter : Jurnal Akuntansi dan Keuangan RJABM (Research Journal of Accounting and Business Management) IKRA-ITH EKONOMIKA JURNAL PEMASARAN KOMPETITIF Jurnal Muara Ilmu Ekonomi dan Bisnis JURNAL MUTIARA AKUNTANSI Enrichment : Journal of Management International Journal of Social and Management Studies (IJOSMAS) Jurnal Abdimas Ekonomi dan Bisnis Jurnal Abdi Masyarakat Multidisiplin Indo-Fintech Intellectuals: Journal of Economics and Business
Wiwik Widiyanti, Wiwik
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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MENUMBUHKAN LOYALITAS PENGUNJUNG TEMPAT WISATA MELALUI DIMENSI EXPERIENTAL MARKETING Widiyanti, Wiwik
RJABM (Research Journal of Accounting and Business Management) Vol 6, No 2 (2022)
Publisher : LPPM University 17 Agustus 1945 Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31293/rjabm.v6i2.6532

Abstract

The Loyalty of visitors is very important for the survival of the Insani Herbal Garden. This can be grown through a pleasant experience that is summarized in the experiential marketing dimension. The purpose of this study was to determine how the influence of experiential marketing dimensions on loyalty, either simultaneously or partially. The Descriptive quantitative methods were chosen as a research approach with data collection techniques using questionnaires. Samples were taken as many from as 100 respondents. The data were processed using the SPSS 16 application. The results of the research on partial hypothesis testing for the dimensions of sense, feel, think and act significantly affected loyalty, while the related dimension did not significantly affect visitor loyalty. In contrast to simultaneous hypothesis testing, the five dimensions of experiential marketing significantly affect visitor loyalty. The results of this study are expected to be taken into consideration by the management of Taman Herbal Insani in advancing their business
Transformasi Digital: Peran E-Commerce dalam Meningkatkan Daya Saing Bisnis di Indonesia Marginingsih, Ratnawaty; Susilowati, Isnurrini Hidayat; Sari, Imelda; Widiyanti, Wiwik
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 2 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i2.2863

Abstract

Digital transformation in Indonesia has driven significant growth in the e-commerce sector, making it a key driver of business competitiveness in local and global markets. This study aims to analyze the role of e-commerce in increasing business competitiveness in Indonesia using descriptive-qualitative methods. Data was obtained through literature studies, secondary data analysis from reports from the Ministry of Trade, the Central Statistics Agency (BPS), and related scientific publications. The results of the study show that the MSME sector dominates the business structure in Indonesia with the majority of businesses having an annual turnover of less than 2 billion rupiah. However, there is an opportunity to increase the business scale of MSMEs into medium and large enterprises through capacity building programs and access to financing. The use of e-commerce has great potential to increase business competitiveness in Indonesia, but stronger collaboration between the government and the private sector is needed to create an inclusive and sustainable digital ecosystem
Uncovering es teh indonesia’s business model: BMC study and recommendations for growth Widiyanti, Wiwik; Susilowati, Isnurrini Hidayat; Rani, Rani; Syahrir, Syahrir
Enrichment : Journal of Management Vol. 14 No. 1 (2024): April
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i1.1867

Abstract

Ice Tea Indonesia belongs to the category of well-known beverages consumers. Like business in general, The Indonesia is facing many challenges. The aim of this study is to give recommendations for the correct strategy of BMC and SWOT analysis. In terms of strength, Ice Tea Indonesia has a varied product, affordable prices, extensive outlet network, and a strong brand image. However, weaknesses include dependence on foreign tea raw materials and a lack of product innovation. Opportunities are high market demand and potential expansion abroad. Threats involve tight competition and changing customer tastes. Strategic recommendations include leveraging internal powers to harness external opportunities,ining market share, and anticipating threats through risk and crisis management
Pengaruh Promosi Penjualan dan Kualitas Produk Terhadap Keputusan Pembelian Merchandise K-pop Melalui E-commerce Alvina, Alda Dwi; Widiyanti, Wiwik; Susilowati, Isnurrini Hidayat; Marginingsih, Ratnawaty
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fenomena Korean Wave telah meningkatkan permintaan terhadap merchandise K-pop, terutama melalui platform e-commerce. Penelitian ini bertujuan untuk mengetahui pengaruh promosi penjualan dan kualitas produk terhadap keputusan pembelian merchandise K-pop pada penggemar SM Entertainment di wilayah Jabodetabek. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan penyebaran kuesioner kepada 125 responden, kemudian dianalisis menggunakan regresi linier berganda dengan bantuan SPSS 27. Hasil penelitian menunjukkan bahwa promosi penjualan berpengaruh positif dan signifikan terhadap keputusan pembelian dengan kontribusi sebesar 28,7%, sedangkan kualitas produk berpengaruh positif dan signifikan dengan kontribusi sebesar 35,7%. Secara simultan, promosi penjualan dan kualitas produk memberikan pengaruh positif signifikan dengan koefisien determinasi (R²) sebesar 64,4%, sedangkan sisanya sebesar 35,6% dipengaruhi faktor lain di luar penelitian. Temuan ini menegaskan bahwa kualitas produk merupakan faktor dominan dalam mendorong konsumen melakukan pembelian, namun promosi penjualan tetap penting untuk memperkuat daya tarik konsumen. Penelitian ini memberikan kontribusi praktis bagi pelaku industri e-commerce dan pemasar merchandise K-pop untuk merancang strategi pemasaran yang lebih tepat sasaran dan sesuai dengan preferensi konsumen digital saat ini.
Customer Satisfaction in The Hospitallity Sector: a Narrative Literature Review Widiyanti, Wiwik; Tukiran, Martinus; Rani; Syahrir
International Journal of Social and Management Studies Vol. 5 No. 2 (2024): April 2024
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v5i2.388

Abstract

The research aims to create a narrative literature review with the title Customer satisfaction in the hospitality sector, in particular in the area of hotels, restaurants, and online travel agencies. The research uses three journals as data sources, namely: (1) a journal on customer satisfaction with hotels based on analysis of reviews generated by consumers; (2) a journal on factors that influence customer satisfaction in the restaurant business based on empirical studies from Bangladesh; and (3) a journal on the factors that affect customer content from online travel agencies in India. The study has two research questions, namely: (1) What are the customer satisfaction factors in hospitality? (2) Are there differences in customer satisfaction in the areas of hotels, restaurants, and online travel agencies? The results of this study show that: (1) customer satisfaction factors in hospitality include intrinsic and extrinsic factors that have a different impact depending on the type and level of product or service offered; and (2) there are differences in customer satisfaction in the areas of hotels, restaurants, and online travel agencies caused by different characteristics, expectations, and preferences of customers in each area. This research provides some recommendations to hospitality entrepreneurs on how to identify factors that affect customer satisfaction and adapt them to market conditions and segmentation.
Pendampingan Digital Marketing, Media Sosial Dan Modal Usaha Terhadap Forum UMKM Tajur Halang Kabupaten Bogor Muharam, Hari; Gursida, Hari; Hidayat Susilowati, Isnurrini; Widiyanti, Wiwik; Tuti Alawiah, Enok; Widasiwi, Herlin
Jurnal Abdimas Ekonomi dan Bisnis Vol. 3 No. 2 (2023): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v3i2.2923

Abstract

The Tajur Halang SME Forum is an organization that consists of business operators who reside in the Tajur Halang District of Bogor Regency.These operators face challenges in marketing their products, introducing them to customers, and securing business capital for ongoing operations.The aim of this community service is to offer training in digital marketing, social media utilization for product marketing, and accessible methods for acquiring business capital.The approach involves a series of training sessions that start with group forum discussions, a situational analysis of the partners, pre-tests, main training activities, and post-tests.The results of these activities show an improvement in the partners' knowledge, skills, and abilities in digital marketing, using Instagram for branding and brand awareness, managing engagement, and accessing business capital
Pendampingan Pembuatan Laporan Keuangan Menggunakan Aplikasi Akuntansi Sederhana Ms. Excel pada Persaudaraan Salimah PC Bojong Gede Kabupaten Bogor Hasanudin, Hasanudin; Widiyanti, Wiwik; Susilowati, Isnurrini Hidayat; Marginingsih, Ratnawaty
Jurnal Abdimas Ekonomi dan Bisnis Vol. 3 No. 2 (2023): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v3i2.2934

Abstract

The Salimah Sisterhood is an organization whose members are mostly MSME owners in Bojong Gede District, Bogor Regency. The obstacle encountered by partners is a lack of knowledge and skills in making financial reports, so that profit and loss calculations are only based on rough calculations. The aim of this community service is to provide training in making simple financial reports using an accounting application in the form of Microsoft Excel, which is easy to use. The community service method is carried out in the form of training, starting with group discussion forums, partner situation analysis, pretests, main training activities, and posttests. The results of this community service activity show that there has been an increase in the knowledge, skills, and abilities of partners in preparing their financial reports.
PENGARUH PROMOSI DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK ELEKTRONIK DI SHOPEE Nurmala, Putri; Widiyanti, Wiwik; Susilowati, Isnurrini Hidayat; Marginingsih, Ratnawaty
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 4 (2025): December
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i4.3436

Abstract

Introduction: The rapid development of digital information systems has shifted shopping patterns from traditional offline activities toward online transactions. Shopee, as a central e-commerce platform in Indonesia, implements promotional programs and utilizes user-generated reviews, both of which play a crucial role in shaping consumer purchasing behavior, especially for high-value electronic products. This study investigates the influence of promotions and online reviews, either individually or in combination, on purchasing decisions.Methods: A quantitative approach was applied, involving 198 respondents residing in the Greater Jakarta region who had experience buying electronic products through Shopee. Data were gathered using an online questionnaire and analyzed with multiple linear regression through SPSS version 27Results: The findings indicate that promotions have a significant influence on consumer purchasing, with a regression coefficient of 0.230 (p < 0.05). This considerable effect occurs because promotional programs, such as discounts, cash back, and free shipping, create a psychological stimulus that increases consumers’ desire and urgency to purchase electronic products. In comparison, online reviews provide a more substantial impact, reflected by a regression coefficient of 0.416 (p < 0.05). The more significant influence of online customer reviews stems from the fact that credible and detailed reviews enhance consumer trust, reduce perceived risk, and serve as a form of social proof that validates product quality. When considered together, both variables demonstrate a significant effect on purchasing outcomes (p < 0.05), with an R² value of 0.641. These results suggest that Shopee and similar e-commerce platforms should strengthen their promotional strategies and effectively manage online reviews to build consumer confidence and increase purchasing decisions for electronic products. Keywords: Promotion, Online Customer Review, Purchase Decision, E-commerce, Electronic Products.
Co-Authors Alvina, Alda Dwi Cahyani, Chika Enok Tuti Alawiah Hari Gursida Hasanudin Hasanudin Herlin Widasiwi Setianingrum Hidayat Susilowati, Isnurrini Imelda Sari Isnurrini hidayat, Isnurrini Khoirunnisa, Rossa Martinus Tukiran Muharam, Hari Nurmala, Putri Putra, Akhmad Fauzan Des Rani RANI RANI, RANI Ratnawaty Marginingsih Syahrir Syahrir Syahrir Vina Islami Widasiwi, Herlin